Rashi Bansal

Senior Software Engineer

Rajasthan, India4 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in backend development with a focus on scalability.
Proven track record in enhancing ad-serving capabilities.
Strong collaborator across cross-functional teams.

Stackforce AI infers this person is a Backend-focused Software Engineer in the AdTech industry.

Contact

rashi.bansal@makemytrip.com LinkedIn

Skills

Core Skills

Backend DevelopmentAdtech

Other Skills

AerospikeC (Programming Language)Database Management System (DBMS)Deep LearningJavaLLDMachine LearningMongoDBNatural Language Processing (NLP)PythonPython (Programming Language)SQLSpring Frameworkdesignelastic KQL

About

As a Senior Software Engineer at MakeMyTrip, I specialize in backend development with a strong focus on tech stacks including Java, Spring Framework, MongoDB, elastic KQL, Python, LLD, design, SQL, vertx, Aerospike etc. I've developed a passion for building scalable and efficient backend systems. I thrive on solving complex technical challenges and believe that the best solutions come from a combination of robust engineering practices and innovative problem-solving. At MakeMyTrip, I'm responsible for designing and implementing key features that enhance the user experience and improve system performance. I'm known for my collaborative approach and my ability to work effectively with cross-functional teams. Whether it's partnering with front-end developers, quality assurance professionals, or product managers, I'm committed to delivering high-quality software that meets both business objectives and customer needs.

Experience

Makemytrip

2 roles

Senior Software Engineer

Promoted

Jul 2023 – Present · 2 yrs 8 mos

Working in the AdTech team that powers Sponsored Listings and targeted advertising across MakeMyTrip, Goibibo, and RedBus.
Built and enhanced advanced user-targeting capabilities such as travel-start-date targeting, passenger-count targeting, and geo/area-based targeting to improve ad relevance and conversion rates.
Contributed to the core ad-serving engine with <8ms latency, enabling real-time auctions, high-throughput decisioning, and scalable ad delivery.
Led rapid development and launch of Flights Video Sponsored Listings, unlocking a new monetization channel through rich-media ad formats.
Collaborated across product, design, and business teams to deliver revenue-impacting features under aggressive timelines.
Improved backend system performance by optimizing queries, reducing compute overhead, and enhancing code quality and maintainability.
Played a key role in scaling the AdTech platform to support high traffic across GoMMT brands, directly contributing to advertiser ROI and marketplace efficiency.

JavaSpring FrameworkMongoDBelastic KQLPythonLLD+6