Bertrand Cocallemen

CEO

France25 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years in global marketing transformation.
Cannes Innovation Lion winner for creative effectiveness.
Expert in aligning strategy with measurable business outcomes.

Stackforce AI infers this person is a MarTech expert with extensive experience in digital strategy and advertising.

Contact

Skills

Core Skills

AdvertisingDigital StrategyDigital TransformationStrategic PlanningBrand ManagementProject Management

Other Skills

AdTechThought LeadershipPublic SpeakingBusiness DevelopmentMobile MarketingTeam ManagementCrisis ManagementConsumer InsightsIntegrated MarketingSocial MediaEvent ManagementEmail MarketingGenerative AIDirect MarketingOnline Advertising

About

Most marketing failures aren’t caused by weak ideas, but by misalignment between advertisers, agencies, and AdTech. For over 20 years, I’ve operated at the intersection of those three ecosystems, helping global brands turn digital complexity into measurable growth. I’ve led creative, media, and strategy teams across North America, Europe, and LATAM, advised Global CMOs, and built scaled operating models. My focus is not optimizing marketing in isolation, but aligning strategy, execution, and measurement so media investments actually deliver business outcomes. Where I add the most value Executive leadership & transformation : Partner to C-level leaders on global marketing transformation, with hands-on experience leading cross-functional teams and P&L responsibility. Creative effectiveness at scale : Cannes Innovation Lion winner, focused on creativity that performs, embedding data, media, and technology into how ideas are built and evaluated. Strategic clarity in complex ecosystems : Helping CMOs translate media and technology investments into real, durable business impact. I’m usually called Coca — by clients, teams, and partners.

Experience

25 yrs 4 mos

Total Experience

2 yrs 5 mos

Average Tenure

8 yrs 9 mos

Current Experience

Teads

4 roles

Global VP, Creative Strategy

Promoted

Sep 2020 – Present · 5 yrs 8 mos

Lead strategic advisor to 25 of the Top 100 Global Advertisers, partnering with senior leadership teams across North America, Europe, and LATAM.
Executive advisory & growth :
Translate media investment into measurable business impact by aligning creative strategy, media efficiency, and performance objectives.
Revenue retention & expansion :
Drive revenue growth by aligning Teads’ platform capabilities with clients’ brand and performance goals.
Global creative standards :
Define and deploy global creative frameworks optimized for programmatic video and mobile-first environments, scaled across markets.
Operating at global scale :
Ensure consistency and effectiveness of data-driven creative practices across regions and cross-functional teams.

AdvertisingAdTechThought LeadershipPublic SpeakingBusiness DevelopmentMobile Marketing+2

VP North America, Teads Studio

Mar 2020 – Aug 2020 · 5 mos

Organizational Leadership : Led a trans-regional team of 12 creative strategists and designers across NYC, Chicago, Toronto, and Los Angeles.
Operational Efficiency : Structured the "Teads Studio" offering in North America to bridge the gap between media buying and creative execution.
Crisis Management : Successfully managed team operations and client delivery during the onset of the global pandemic.

AdvertisingAdTechBusiness DevelopmentMobile MarketingTeam ManagementCrisis Management+1

Global Creative Director, Teads Studio

Promoted

Aug 2018 – Mar 2020 · 1 yr 7 mos

Thought Leadership : Represented the intersection of Media & Creativity as a speaker at major industry events including CES, Cannes Lions, and Advertising Week.
Global Execution : Directed creative and strategic responses to global client briefings, enhancing the platform's value proposition for key accounts.

AdvertisingAdTechThought LeadershipPublic SpeakingBusiness DevelopmentMobile Marketing+1

Latam Director, Teads Studio

Jun 2017 – Jul 2018 · 1 yr 1 mo

Market Launch : Successfully launched and scaled the Creative Studio division in the LATAM region.

AdvertisingAdTechPublic SpeakingBusiness DevelopmentMobile MarketingTeam Management+1

Fbiz

Head of Strategy

Oct 2015 – Oct 2016 · 1 yr · São Paulo Area, Brazil

Directed brand planning and digital acceleration for major accounts, blending consumer insights with creative disruption. Responsible to define an outcome driven communication strategy for clients such as Unilever, Moto by Lenovo and Luxottica.
Led a team of 14 strategists and was part of the agency leadership.

AdvertisingThought LeadershipConsumer InsightsIntegrated MarketingTeam ManagementStrategic Planning+2

J. walter thompson worldwide

Head of Strategy

Jan 2015 – Jan 2017 · 2 yrs · São Paulo · On-site

Strategic Planning : Directed brand planning and digital acceleration for major accounts, blending consumer insights with creative disruption.
Digital Transformation : Guided traditional clients through digital pivots, optimizing their marketing mix for the modern consumer.

AdvertisingDigital TransformationThought LeadershipPublic SpeakingConsumer InsightsIntegrated Marketing+3

Agência fischer

VP Strategy

Sep 2014 – Sep 2015 · 1 yr · São Paulo Area, Brazil

Mainly focus on new business, special projects and business development. My main account from pitch to launch campaign was the new digital bank called Original working with bank CEO Henrique Meirelles.
Advertising · Digital transformation . Thought Leadership . Public Speaking . Consumer Insight . Integrated Marketing · Team Management · Strategic Planning . Digital Strategy

AdvertisingDigital TransformationConsumer InsightsIntegrated MarketingTeam ManagementStrategic Planning

Cubocc

VP Strategy

Oct 2013 – Aug 2014 · 10 mos · São Paulo Area, Brazil

Managed the paid media and BI team (25+ people). Hired Wilson Mateos (CCO), and together with him and the COO, and actively led pitches and relationship with key advertisers such as Unilever, Heineken and Samsung.

AdvertisingBusiness DevelopmentIntegrated MarketingTeam ManagementStrategic PlanningDigital Strategy+1

Nike

Digital & Innovation Director

Jan 2012 – Jan 2013 · 1 yr · São Paulo Area, Brazil · On-site

High-Stakes Marketing : Planned and executed the digital ecosystem for the 2013 Confederations Cup and laid the strategic foundation for the 2014 World Cup.
Category Management : Led digital activation teams for Football, Running, and Action Sports, delivering immersive brand experiences.

Brand ManagementIntegrated MarketingTeam ManagementEvent ManagementDigital StrategySocial Media

Isobar

Executive Strategic Planning Director

Jan 2011 – Jan 2012 · 1 yr · São Paulo Area, Brazil · On-site

Cannes Innovation Award : Spearheaded the strategy for the "Fiat Live Store", winning the Cannes Innovation Lion (the first ever for a Brazilian agency).
Team Management : Managed a department of 27 professionals covering Brand Planning, Business Intelligence, and Social Media.

AdvertisingConsumer InsightsIntegrated MarketingTeam ManagementStrategic PlanningDigital Strategy+1

F/nazca saatchi & saatchi

Strategy Director

Apr 2005 – Apr 2011 · 6 yrs · São Paulo Area, Brazil

Brand Building : Managed strategy for blue-chip clients including Claro (Telecom), Toyota, and Itaú-Unibanco.
Market Share Growth : Took charge of Skol (ABI), Brazil's #1 beer brand, leading
campaigns that significantly increased market share.
Digital Pioneer : Helped build Nike Football's digital presence in Brazil starting in 2007, delivering exceptional engagement results.

AdvertisingDigital TransformationConsumer InsightsIntegrated MarketingTeam ManagementProject Management+3

Unisys

IT Consultant

May 2004 – Dec 2004 · 7 mos · São Paulo Area, Brazil

Short experience as a senior consultant for the implementation of a supply chain management system at Carrefour. I managed a team of four senior tech consultants.

Team ManagementProject ManagementDigital Strategy

Abn amro bank n.v.

Project Manager

Feb 2002 – May 2004 · 2 yrs 3 mos · São Paulo Area, Brazil

Managed a project together with Escola de Medicina of the conception of a Medical management system for bank client's health professionals. Was also in charge of several pitches, supplier management and managing several projects internally, among them an ambitious e-commerce platform that could be considered as a digital mall.

Digital TransformationTeam ManagementProject ManagementDigital Strategy

Neoris

Project Manager

Apr 1999 – Feb 2002 · 2 yrs 10 mos · São Paulo & Rio de Janeiro, Brasil.

Neoris (previously MLab) was a successful agency in the digital landscape in Brazil in 1999. We've delivered several digital initiatives for major brands. Learned a lot about project management since we migrated from simple static website to implementation of complex system including web services, ERP integration, transactions b to b and b to c.

Digital TransformationBusiness DevelopmentProject ManagementDigital Strategy