Nov 2021 – Nov 2023 · 2 yrs · On-site

May 2019 – Nov 2021 · 2 yrs 6 mos · On-site

Jan 2017 – May 2019 · 2 yrs 4 mos · On-site

• Responsible for building & applying machine learning algorithms & advanced econometric techniques to business scenarios / opportunities to deliver data driven insights and recommendations in Marketing Analytics / Digital platform. Selected Relevant Experience / Projects --
• Leading Automobile Manufacturer (India) – Market Mix Modelling:
• Was involved in building advanced & robust econometric models in R to deliver market mix optimization insights and recommendations for different marketing channels for distinct automobile
• brands for the client
• Extensively owned the Analytical Data Sets preparation & management process of the project
• Leading Lottery and Gaming Corporation (Canada) – Market Mix Modelling & Optimization :
• Was a key part of Project Delivery team to finalize econometric models and produce final ROMIs metrics.
• Developed dashboards to present data quality checks to the client
• Was involved in building Econometric Models based on SEM technique to quantify and generate insights on the marketing efforts and investments
• Leading Retail Chain (United States) – Machine Learning
• Key part of the Project Delivery Team to render ML based econometric models to optimize spend on campaigns at a near real time basis
• The project also entails using Bayesian Belief Network model to determine indirect interactions among media channels
• Sentiment Analytics
• Key part of team involved in Text Mining, ML Modeling, Sentiment | Ratings prediction and Insights Visualization

Apr 2016 – Dec 2016 · 8 mos

• As an Associate, I was involved in the conceptualization, design & execution of the analytical framework for market research studies focusing on the emerging markets and low-income population.
• Role focus
• Research Design: forming the problem statement, defining the research objectives and scope, building of hypotheses and analytical models, defining the data requirements of the study
• Desk-Based Research: Synthesis of Public reports analysis of public data using statistical/econometric tools and software
• Primary research: designing of in-depth questionnaire guides, research tools,
• field research,
• Data Analytics and Analysis using Statistical and Econometric tools and software
• Insights generation and Strategy recommendation
• Story-boarding, designing presentations, writing research reports and blogs

Jun 2014 – Mar 2016 · 1 yr 9 mos

Nov 2015 – Nov 2016 · 1 yr

• Authoring articles presenting emerging insights on Global and India’s macroeconomic developments, analytics practice and policy research.

Jul 2013 – Sep 2013 · 2 mos · Kolkata Area, India

• Worked on a project that involved the use of business data and application of analytical skills to run advanced statistical tests using software; interpretation of the business implication of the results, to help create case studies for Six Sigma training products.

Jun 2013 – Aug 2013 · 2 mos · RBO, Kolkata

• I worked on a project titled " How to improve CGTMSE coverage in the SME loan segment market in and around Kolkata". The project required me to conduct primary research, generate insights and recommend strategies to augment scope and peformance of the CGTMSE scheme.

Jul 2011 – Feb 2012 · 7 mos · Noida,New Delhi