Jun 2023 – Apr 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

Mar 2022 – Jun 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

Nov 2021 – Feb 2022 · 3 mos

Mar 2020 – Nov 2021 · 1 yr 8 mos · Mumbai, Maharashtra

• - Leading Growth, Retention, Analytics and driving conversions for the Subscriptions business

Apr 2019 – Mar 2020 · 11 mos · Mumbai, Maharashtra, India

• Led the Revenue team at My11circle.com consisting of verticals - Marketing, Analytics and Operations
• Tasked with meeting revenue targets for the business
• Part of the journey to take the brand from launch to Top 3 position within 1 year of launch

Jun 2018 – Mar 2019 · 9 mos · Mumbai, Maharashtra, India

• Heading the Analytics division for the Retention Marketing team for India's leading online gaming company
• KPI: Increase customer LTV, meet revenue targets , drive Retention strategy
• Driving the Retention growth and LTV for two online games - Rummy and Fantasy Cricket
• Developing strategies to drive cross channel (Desktop, Mobile web, Android app, iOS app) and cross game (Rummy and Fantasy) customer engagement so as to maximize overall revenue.

Jul 2017 – Jun 2018 · 11 mos · Chennai, Tamil Nadu, India

• Led the Customer Retention division from India, for UK's leading short term loan provider

Mar 2015 – Mar 2017 · 2 yrs · Mumbai Area, India

• Identifying and monitoring metrics to monitor and compare the player retention and ARPU on three channels (Desktop, Mobile and App)
• Using clustering algorithms to divide and identify the ideal player segment for various marketing campaigns
• Using time series analysis to identify the success of various marketing campaigns
• Developing predictive models to forecast the probability of monetization of users and recommend offers most relevant to each user on the basis of the significant predictor variable
• Profiling users on the basis of their propensity to be retained and establishing differences across channels to optimize marketing communications
• Analyzing data to identify the ideal timing and target size of various promotional offers
• Develop fraud detection mechanisms on the basis of existing fraud user base data to prevent multiple ids and promotional budget misuse
• Identifying product related issues through data for ARPU improvement on all channels
• Identifying trends and patterns in the Gross and Net LTV of users to optimize the journey of the users.
• Locating opportunities for improvement through AB testing and analyzing the results by comparing relevant key metrics

Apr 2014 – Jun 2014 · 2 mos · Guntur, Andhra Pradesh

• Project Title: Approach for breaking Business to Business(B2B) alignments
• Suggested a hybrid plan for breaking existing B2B vendor-manufacturer relationships based on the success of similar plans in the IT industry and the Palm oil industry.
• Prepared a step by step procedure to increase switching costs of existing customers to prevent churn.
• Learned strategic insights into the B2B customer acquisition process in an industry threatened by the buyer’s backward
• Performed a thorough analysis of the Indian leaf tobacco industry – Competitors, Tobacco board and Auction system and profiled major cigarette manufacturers – Philip Morris, BAT, Japan Tobacco and Imperial Tobacco group.

Jul 2011 – Jul 2012 · 1 yr · New Delhi Area, India

• Responsible for achieving service and spare part sales targets at 9 dealerships and 41 network points across Haryana.
• Managing communication from the company to the dealers to achieve requisite service quality at the dealerships.
• Leveraging ERP and CRM modules to ensure superior customer care and speedy redressal of complaints