Melanie Juarez

Business Development Executive

Wexford, Pennsylvania, United States14 yrs 9 mos experience

Highly Stable

Key Highlights

Built high-energy BDR team from the ground up.
Consistently exceeded KPIs and achieved President's Club.
Expert in sales operations and process improvements.

Stackforce AI infers this person is a SaaS sales leader with expertise in business development and sales operations.

Contact

Skills

Core Skills

Sales OperationsProject ManagementBusiness DevelopmentSales ProcessesSalesMarketing StrategyRecruitingProject Coordination

Other Skills

Business TravelCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer ServiceData EntryDigital MarketingDigital PhotographyEditingEmailEmail StrategyFashionGoogle AnalyticsInDesignInterviewingJob Coaching

About

I build (and rebuild) sales teams, clean up messy processes, and turn “we should probably fix this…” into “wow, this actually works.”I’ve scaled SDR/BDR orgs, coached reps into their next big roles, and built GTM systems that create real pipeline — not just screenshots for a slide deck. I love momentum, clear goals, and people who take ownership.Now at Halda, I’m helping colleges level up their enrollment strategies with student-first AI while building a high-energy BDR team from the ground up.Outside of work, I’m a wife, mom to two little boys, fur mom to Rocket + Gator, and fiercely committed to my 1,300-day Duolingo Spanish streak (arguably my proudest achievement).If you’re into higher ed, AI, GTM building, or just want to swap ideas — come say hi!

Experience

Halda.ai

AVP of Business Development

Nov 2025 – Present · 4 mos

Niche

6 roles

Revenue Productivity Principal

Sep 2025 – Oct 2025 · 1 mo

Director of Sales Development and Operations

Promoted

Sep 2024 – Sep 2025 · 1 yr

Lead Sales Operations process improvements for a 75+ person revenue organization, enhancing efficiency, strategy and forecasting for the $85M business.
Major projects include:
Pipeline Management, Forecasting, Top of Funnel Tracking and Attribution, Restructure for Existing Business, Onboarding to Sales Engagement Platforms, Challenger Sales Methodology

Project ManagementSales OperationsCross-functional Team LeadershipSales Enablement SoftwareCustomer Relationship Management (CRM)

Director of Sales Development

Promoted

Jan 2023 – Sep 2024 · 1 yr 8 mos

Create and oversee the overall strategy for new business and existing business pipeline in K-12 and college verticals
Consistently exceed KPIs (closed-won ARR and demos); President’s Club 2020, 2021, 2022, 2023 & 2024

Team ManagementCross-functional Team LeadershipBusiness DevelopmentProspectingSales Processes

Senior Sales Development Manager

Jan 2022 – Jan 2023 · 1 yr

Sales Development Manager

Promoted

Jul 2019 – Jan 2022 · 2 yrs 6 mos

Lead Sales Development Representative

Nov 2018 – Jul 2019 · 8 mos

Pavilion

Member

Apr 2022 – Nov 2025 · 3 yrs 7 mos

Go ape usa treetop adventure & zip lines

2 roles

Group Sales Specialist

Promoted

Jun 2018 – Oct 2018 · 4 mos · Pittsburgh, Pennsylvania

Generated $620,000+ for three locations - Pittsburgh, Cleveland and Detroit by designing and executing marketing plans and securing key partnerships.

SalesMarketing StrategyMicrosoft Dynamics CRMBusiness TravelCustomer Service

Course Instructor

Mar 2017 – Jun 2018 · 1 yr 3 mos · Pittsburgh, Pennsylvania

J. croyle and associates, inc.

Recruiter

Jan 2017 – Jun 2018 · 1 yr 5 mos · Pittsburgh, Pennsylvania

Fulfilled high-volume recruiting needs, consistently exceeding key performance indicators like hiring deadlines. Prospected and drove sales by contacting companies and candidates via phone and email.

Phone ScreeningRecruitingJob CoachingEmailInterviewing

Stand tall media

Project Specialist

Sep 2015 – Jan 2017 · 1 yr 4 mos

Served as a liaison between clients and executives to ensure project completion for marketing campaigns. Tracked, measured, and maintained key social media and website metrics using Google Analytics. Attended annual conferences to generate new leads and create partnerships, assisting with large marketing campaigns.

Project CoordinationGoogle AnalyticsData EntryCustomer Service

Made in earth

Stylist

Mar 2015 – Sep 2015 · 6 mos · Venice Beach, CA

Sell, merchandise and maintain gemstone, fossil and meteorite jewelry pieces created by an Australian-based designer
Photograph jewelry for social media pages and website

Nordstrom

Assistant Manager/Sales Associate

Feb 2013 – Oct 2014 · 1 yr 8 mos · Pittsburgh, Pennsylvania/Corte Madera, California

Consistently met or exceeded daily volume goals, while focusing on excellent customer service and training and coaching new employees
Oversaw staff of more than 20 on a $6 million floor