Dhiraj Pandey

Product Engineer

Lucknow, Uttar Pradesh, India6 yrs 3 mos experience

Key Highlights

Expert in product strategy and data-driven decision making.
Proven track record in optimizing marketing campaigns.
Skilled in cross-functional team leadership and collaboration.

Stackforce AI infers this person is a Product Management expert with strong capabilities in Marketing Analytics and Data Analysis.

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Skills

Core Skills

Data AnalysisProduct StrategyBusiness Intelligence (bi)Marketing StrategyProduct ManagementConsultingDatabase Management

Other Skills

A/B TestingAEPAd Hoc ReportingAdobe AnalyticsAdobe Analytics Customer Journey AnalyticsAdobe CJAAdobe Campaign ClassicAdobe Content AnalyticsAdobe Experience Platform (AEP)Adobe LaunchAnalytical SkillsAnalyticsAnalytics ArchitectAppsFlyerB2C

About

As a Product and Business strategist with 6.5+ years of experience, I have expertise in identifying user needs and turning them into successful products. My passion for product development, combined with my analytical skills and knowledge of data analysis tools, has enabled me to contribute to the success of several products throughout my career in different verticals such as Real-estate, E-commerce, Insurance, Fintech, BFSIs, Consultancies, Banking, and Media, etc. Also, I like to derive insights from complex data sets, identifying patterns and trends to inform product decisions. I am also skilled in presenting data-driven recommendations to stakeholders, helping to align teams and drive product success. In short, I am a tech enthusiast with expertise in Product Management, Research, and Analytics. Having expertise in working with Data Visualization tools, CRO, measuring KPIs, Performance Marketing, Website and app optimization, Market research, Cross-team culture, writing product stories, database handling, and Content development with a positive mindset and motivational approach. I love to engage with creative minds. I solve puzzles and write poems for leisure. Tools I have used: Adobe Analytics, Adobe Launch, Google Analytics, GTM, Mixpanel, Power BI, Looker Studio, Tableau, Alteryx, UX Cam, Figma, Firebase, AppsFlyer, Microsoft Suite, Google Suite, PG Admin, Optimizely, Microsoft Clarity, Jira, Trello, PostgreSQL, SQL, etc.

Experience

Quara holding

Senior Technical Consultant

Jul 2025 – Dec 2025 · 5 mos · Gurugram, Haryana, India · Remote

Designed scalable AEP data models (XDM schemas, event & lookup datasets) and governed identity stitching (ECID, login, CRM IDs), enabling unified customer journeys and advanced attribution across marketing and product teams.
Optimized CJA data views and attribution logic, introducing order-, product-, and session-centric analysis using Additional IDs, resulting in more accurate funnel reporting and actionable commerce insights for stakeholders.
Implemented analytics frameworks to track and analyze key performance indicators, including user engagement, retention, conversion rate, churn, and funnel performance to improve user experience and monetization.
Designed and implemented data layers, analytics events, tags, variables, and tracking mechanisms to capture user behavior across web and mobile platforms.
Planned, executed, and analyzed A/B and multivariate experiments to optimize recommendations, search functionality, pricing strategies, subscriptions, and end-to-end user journeys.
Generated actionable insights for investors, business stakeholders, and product teams to improve discovery, relevance, personalization, and conversion outcomes.
Developed and maintained KPI dashboards and automated reports to support ongoing performance monitoring and data-driven decision making.
Conducted market research, competitor analysis, and user behavior studies to identify trends, gaps, and opportunities influencing product strategy and roadmap planning.

Adobe Analytics Customer Journey AnalyticsGoogle suiteData AnalysisProduct Strategy

Cheil worldwide

Senior Product Analyst

Feb 2024 – Jul 2025 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Analyzed multi-channel marketing campaign performance across digital, social, email, and paid media to assess effectiveness and identify optimization opportunities.
Queried and analyzed large datasets using SQL, Google Analytics, Adobe Analytics, and BI tools to evaluate customer behavior, conversion rates, funnel performance, and ROI.
Performed clickstream analysis to understand user journeys, drop-offs, and engagement patterns across platforms.
Designed, executed, and analyzed A/B tests and experiments to improve campaign performance, conversion rates, and audience engagement.
Developed automated dashboards and recurring performance reports to track key marketing KPIs and campaign metrics.
Translated data findings into actionable insights and recommendations for marketing and business stakeholders.
Collaborated with marketing, product, sales, and analytics teams to align data insights with campaign strategy and business objectives.
Leveraged Samsung and third-party data sources to support targeted marketing, personalization, and audience segmentation initiatives.

Campaign Performance AnalysisAdobe Analytics Customer Journey AnalyticsData AnalysisMarketing Strategy

Quara digital pvt. ltd

2 roles

Associate Product Manager

Apr 2023 – Jan 2024 · 9 mos

Created wireframes and prototypes to guide the design and tech teams regarding the product features
Groomed product ideas with the Design and development teams to align the product development process
Created PRDs and Product roadmaps to streamline the product planning and product feature prioritization
Identified and improved several product flows which helped us in generating high revenue and conversions
Targeted audiences by push and emails to improve product engagement and conversions
Led Data management activities for pre- and post-product launch to have a transparent view of the impact or user adoption of the functionalities
Led and drove several product-based analyses to different stakeholders so that they could identify and make concrete decisions
Implemented Web and App analytics suites to report product performance
Presented insights based on product data and market research to different stakeholders

Analytical SkillsStrategic ThinkingProduct ManagementProduct Strategy

Product Analyst

Apr 2022 – Mar 2023 · 11 mos

Finalized Analytics and user engagement suite which is helping in high ROI and taking concrete product improvement calls
Implemented analytics suite from scratch which is helping in identifying best-performing products across platforms in the different regions and creating recommendations based on their search and saved activities
Built a data repository for analytical activities where data is coming from different sources
Performed market and competitor analysis to scale and improve the products based on end-user feedback

User Experience (UX)Analytical SkillsProduct ManagementData Analysis

Dwao - digital web analytics and optimization

3 roles

Senior Consulting Analyst

Promoted

Sep 2021 – Mar 2022 · 6 mos

A/B TestingAnalytical SkillsData AnalysisConsulting

Consultant Analyst

Sep 2020 – Aug 2021 · 11 mos

Microsoft OfficeA/B TestingData Analysis

Junior Consultant

Mar 2019 – Aug 2020 · 1 yr 5 mos

User Experience (UX)Analytical SkillsData Analysis

Sky infotech

Database Intern

Jun 2018 – Aug 2018 · 2 mos · Noida Area, India

During this internship, I have enhanced my knowledge about Oracle 11g, especially of SQL queries and RMAN. My expertise here is about configuring the clone database and performing database recovery and backup operations fluently.

Data VisualizationProblem SolvingDatabase Management