Aman Raj

Digital Marketing Specialist

Ahmedabad, Gujarat, India2 yrs 7 mos experience

Key Highlights

  • Generated ₹6Cr+ in high-ticket machine sales.
  • Led successful B2B lead generation campaigns.
  • Expert in blending creativity with performance marketing.
Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on B2B strategies in the Manufacturing and SaaS sectors.

Contact

Skills

Core Skills

Digital MarketingLead GenerationBusiness Development

Other Skills

B2B MarketingBrand DevelopmentBrand StrategyBrandingBusiness StrategyCampaign optimisationContent CreationContent StrategyCustomer AcquisitionFunnel OptimizationInfluencer MarketingMarket ResearchMarketing AnalyticsMarketing StrategyPaid Media Strategy

About

I’m a results-driven digital marketing professional with 4+ years of hands-on experience across manufacturing, SaaS, and startup environments. My core strength lies in building ROI-focused digital campaigns that directly contribute to revenue growth.Currently, I work as a Senior Marketing Executive at Girnar Machines, where I lead B2B lead generation through Meta Ads, influencer collaborations, and content-led social media strategies. My marketing-led campaigns have contributed to ₹6Cr+ in high-ticket machine sales by driving qualified leads and strengthening the conversion funnel.Alongside corporate roles, I’ve worked as a Freelance Digital Marketing Consultant, supporting startups, real estate firms, and event brands — including IIM Kozhikode (Horizons 2024) — with social media content, creatives, and engagement-focused campaigns.I enjoy working at the intersection of creativity and performance, and I’m now looking to grow into a senior/managerial digital marketing role where I can take ownership of budgets, funnels, and end-to-end growth initiatives.

Experience

Girnar machines

Senior Marketing Executive

Jan 2025Present · 1 yr 2 mos · Ahmedabad, Gujarat, India · On-site

  • Leading digital marketing and social media strategy across Instagram, YouTube, and Facebook for B2B manufacturing products.
  • Planned and scaled Meta Ads campaigns, generating ₹40L+ in machine sales within a few months through high-quality B2B lead generation.
  • Executed influencer collaborations and customer testimonial campaigns to support sales and brand credibility.
  • Built a structured content pipeline of reels and customer stories, significantly improving engagement and inbound inquiries.
  • Worked closely with the sales team on funnel analysis, lead quality, and state-wise marketing strategies.
B2B MarketingPaid Media StrategyFunnel OptimizationLead GenerationPerformance MarketingDigital Marketing

Freelance

Freelance Digital Marketing Consultant

Feb 2022Oct 2024 · 2 yrs 8 mos · India · Remote

  • Delivered end-to-end digital marketing support including social media management, content creation, and campaign creatives for startups, real estate firms, and event brands.
  • Designed posters, trailers, and reels for Horizons 2024 (IIM Kozhikode), achieving higher engagement compared to previous editions.
  • Created marketing creatives, reels, and digital invitations aligned with existing brand guidelines, improving brand consistency and visibility for event and wedding brands.
Business DevelopmentCustomer AcquisitionSocial Media ManagementContent CreationDigital Marketing

Techowork

Digital Marketing & Business Development Executive

Jan 2020Jun 2021 · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

  • Worked on marketing and brand positioning for Techoclinic, a SaaS-based clinic management platform.
  • Conducted market research and user interviews with clinics and hospitals to support product feature planning.
  • Pitched web development and digital marketing services to small businesses including gyms, jewellery stores, cafes, and clinics.
  • Coordinated online meetings and digital outreach during COVID-19 restrictions.
B2B MarketingBrand DevelopmentMarket ResearchDigital MarketingBusiness Development

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