Lopamudra Roy — Co-Founder
"So is Road Not Taken a research firm or a consulting firm?", our clients often ask us. We tell them, "please do not slot us because then you may not be using us for who we are. Come to us with anything that's on your mind. Because, mostly what's on your mind, in some way, will relate to people. And we offer people-centric business solutions." My near-20-years as a marketing and research professional is now consolidated as one Road. Road Not Taken explores people from lenses that sometimes people themselves have not consciously explored. In its attempt to do so, the Road sometimes leads us to quaint bylanes of Varanasi, sometimes lands us in the political humdrum of North 24 parganas and sometimes we find ourselves hanging around with our millennial friends at the downtown pub. No, we are not journalists, we are mere story tellers. Of people, events, and life. Our clients use us to infuse our stories into their businesses to create unique and meaningful solutions to enrich the life of their brands and employees.
Stackforce AI infers this person is a Marketing and Research expert with a focus on people-centric business solutions.
Location: Gurugram, Haryana, India
Experience: 20 yrs 6 mos
Career Highlights
- Nearly 20 years of marketing and research expertise.
- Founder of a unique people-centric consulting firm.
- Expert in infusing storytelling into business solutions.
Work Experience
National Marketing Council - WICCI
Member (5 yrs 5 mos)
ROAD NOT TAKEN
Founder & CEO (7 yrs 6 mos)
The Third Eye Integrated Services
Vice President (1 yr 8 mos)
Nielsen
Director (2 yrs 5 mos)
Associate Director (1 yr 8 mos)
Innovation Social Consultants
Consultant (4 mos)
Hindustan Unilever Ltd
Regional CMI Manager, Fair & Lovely and Vaseline (2 yrs)
Nielsen
BASES (4 yrs 11 mos)
Education
Master of Business Administration (MBA) at Bharathidasan Institute of Management Tiruchirapalli
Bachelor of Science (B.Sc.) at Hindu College, University of Delhi