Lopamudra Roy

Co-Founder

Gurugram, Haryana, India20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Nearly 20 years of marketing and research expertise.
  • Founder of a unique people-centric consulting firm.
  • Expert in infusing storytelling into business solutions.
Stackforce AI infers this person is a Marketing and Research expert with a focus on people-centric business solutions.

Contact

Skills

Other Skills

Advertising ResearchAnalysisAnalyticsBrand EquityBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness IntelligenceBusiness StrategyCRMCompetitive AnalysisConsumer BehaviorCustomer InsightManagementMarket Research

About

"So is Road Not Taken a research firm or a consulting firm?", our clients often ask us. We tell them, "please do not slot us because then you may not be using us for who we are. Come to us with anything that's on your mind. Because, mostly what's on your mind, in some way, will relate to people. And we offer people-centric business solutions." My near-20-years as a marketing and research professional is now consolidated as one Road. Road Not Taken explores people from lenses that sometimes people themselves have not consciously explored. In its attempt to do so, the Road sometimes leads us to quaint bylanes of Varanasi, sometimes lands us in the political humdrum of North 24 parganas and sometimes we find ourselves hanging around with our millennial friends at the downtown pub. No, we are not journalists, we are mere story tellers. Of people, events, and life. Our clients use us to infuse our stories into their businesses to create unique and meaningful solutions to enrich the life of their brands and employees.

Experience

National marketing council - wicci

Member

Oct 2020Present · 5 yrs 5 mos

Road not taken

Founder & CEO

Sep 2018Present · 7 yrs 6 mos · India

The third eye integrated services

Vice President

Jan 2017Sep 2018 · 1 yr 8 mos · New Delhi Area, India

Nielsen

2 roles

Director

Promoted

Jul 2014Dec 2016 · 2 yrs 5 mos · Delhi

Associate Director

Nov 2012Jul 2014 · 1 yr 8 mos · Delhi

  • BASES Head for North

Innovation social consultants

Consultant

Jun 2012Oct 2012 · 4 mos

Hindustan unilever ltd

Regional CMI Manager, Fair & Lovely and Vaseline

Jun 2010Jun 2012 · 2 yrs

Nielsen

BASES

Jun 2005May 2010 · 4 yrs 11 mos

Education

Bharathidasan Institute of Management Tiruchirapalli

Master of Business Administration (MBA) — Marketing

Jan 2003Jan 2005

Hindu College, University of Delhi

Bachelor of Science (B.Sc.) — Chemistry (Hons)

Jan 1999Jan 2002

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