Ally Phillips

Associate Partner

Melbourne, Victoria, Australia16 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Managed a budget exceeding $1Bn.
  • Led a team of 45 to build a personalization system.
  • Consulted for over 35 well-known brands.
Stackforce AI infers this person is a Commercial Leader in the online entertainment and FMCG sectors.

Contact

Skills

Other Skills

StrategyPersonal DevelopmentCommunicationPeople DevelopmentMarketing ResearchShopper MarketingCustomer InsightFMCGSegmentationConsumer BehaviourMarket ResearchConsumer ProductsMarket AnalysisAnalyticsCompetitive Analysis

About

A Commercial Leader in one of the world's top online entertainment companies. My career has spanned research, strategy, commercial, marketing & product. It's taken many turns, and provided many opportunities. I've managed a budget of over $1Bn; led a team of 45 to build a world-first, model-led personalisation system for offers; & pioneered the implementation of a new operating model. I've consulted for 35+ well-known brands, helping them turn insight into strategic action through talking to their customers. I've worked with clever people who inspired me, for great companies who supported my growth, and have led teams who continued to strengthen my love of people. And… I've also experienced the not so good: inauthentic leadership, burnout work cultures, lazy colleagues, and unfortunately, misogyny. Across all this, I have learnt 2 major lessons… 1️⃣You own your choices. Your work-life balance. Your boundaries. Your development. Your success. No one will drive this for you. 2️⃣My super-power is my authenticity. No longer is there a ‘mould’ that must be fit, to excel in corporate. Everyone should have the support to build confidence to be themselves. With this experience in mind, whilst I continue to drive impact in my role, I am also focusing on a passion: inspiring other women to grow their career. Without fear of burnout, without overwhelm, and with confidence to do so by being their authentic selves. I am teaching skills needed to navigate and thrive in the corporate landscape. Skills we're not taught in school or uni. We're simply expected to pick them up along the way. If you're an ambitious female, looking to accelerate your career, take a look: https://sage-mentorship.com/

Experience

Flutter uk & ireland

2 roles

Director of Generosity Transformation

Jan 2026Present · 2 mos

Director of Customer Value Management - Paddy Power

May 2024Jan 2026 · 1 yr 8 mos

  • Maximise promotion spend across Sports and Gaming, via product innovation, delivery of model-driven personalisation and effective measurement of spend.

Sportsbet

4 roles

Head of Personalised Value

May 2023Jul 2024 · 1 yr 2 mos

  • Driving innovation in promotions and offers, including development of new customer experiences and delivering a local and global roadmap to personalisation.

Head of Trade Promotion and Platform Merchandising

Promoted

May 2021Jun 2023 · 2 yrs 1 mo

  • Leading a team responsible for the allocation of a $XXXM+ trade marketing budget plus merchandising of offers on site, with priorities of driving business performance and managing net revenue.

Senior Commercial Manager

Sep 2020May 2021 · 8 mos

Senior Manager - Research and Innovation Strategy

Jul 2019Sep 2020 · 1 yr 2 mos

Checkout my shed

Co-Founder

Feb 2020Present · 6 yrs 1 mo

  • Checkout My Shed is an online peer to peer rental marketplace, where members can hire home items (eg camping gear, tools, hobby gear etc) from each other, with the overall aim of reducing waste.

Whisk strategy

Partner

Feb 2020Present · 6 yrs 1 mo

The lab insight & strategy

Senior Strategy Consultant

Sep 2017Jun 2019 · 1 yr 9 mos · St Kilda

Growth solutions group (gsg)

Associate

Jan 2017Sep 2017 · 8 mos · Greater Melbourne Area

Nature research

3 roles

Associate Director

Jul 2016Dec 2016 · 5 mos

Senior Consultant

Jul 2015Jul 2016 · 1 yr

Consultant

Jan 2015Jul 2015 · 6 mos

Mars

2 roles

Consumer and Market Insights Senior Analyst

Jul 2013Dec 2014 · 1 yr 5 mos

Consumer and Market Insights Analyst

Aug 2011Jul 2013 · 1 yr 11 mos

Nestle australia

Category Analyst

Feb 2011Aug 2011 · 6 mos

Aztec information services

Consumer Insights Analyst

Aug 2009Feb 2011 · 1 yr 6 mos

Education

Macquarie University

Bachelor of Commerce — Statistics and Operations Research

Jan 2007Jan 2009

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