Alessandro G. — CEO

I’m a multidisciplinary Brand and Design Leader with over 15 years of experience shaping brands, building and leading creative teams, and connecting advertising, digital product design, and branding across agencies and companies. Throughout my career, I’ve worked across a wide range of industries, from tech and media to fashion, finance, SaaS, and consumer goods, partnering with some of the world’s most recognized brands, including Sky, The Telegraph, Apple Music, TikTok, Škoda, EDF Energy, Shiseido, Chanel, TOD’s, Vodafone, TUI, Mediamarkt-Saturn, Ferrero, ING Bank, Chase, and HSBC. My work has spanned defining brand positioning and systems to leading digital business transformation and developing multi-channel campaigns that drive growth and differentiation. I later moved into in-house leadership roles, where I brought together my experience in digital, branding, and advertising to lead global rebrands, launch integrated brand marketing initiatives, and build high-performing in-house studios across brand design, copy, social, web, motion, and video. My background bridges agency craft and in-house leadership, giving me a unique ability to connect strategy, data, and business goals with creativity and systems thinking. I’m passionate about building purposeful brands that balance bold storytelling with design precision, and about fostering environments where creative teams can deliver their most impactful work. In 2011, I founded Crebs, now Italy’s leading creative and tech job board, fulfilling my commitment to empower the next generation of talent and strengthen the creative community. http://www.alessandrogiua.it

Stackforce AI infers this person is a SaaS and Fintech branding expert with extensive experience in creative leadership.

Experience: 18 yrs 3 mos

Skills

Brand Strategy
Creative Direction
Project Management
Design Management
Marketing
Entrepreneurship
Strategic Design
Branding
Digital Design

Career Highlights

Over 15 years of experience in brand and design leadership.
Founded Italy's leading creative and tech job board.
Led successful rebranding initiatives for global companies.

Work Experience

Multiplier

Senior Director, Creative and Brand (1 yr 5 mos)

Creative Director (1 yr 8 mos)

Chase

VP, Creative Director (9 mos)

Publicis.Sapient

Design Lead (3 yrs 3 mos)

Fetch

Art Director at Fetch (Now Dentsu X) (3 yrs 11 mos)

Roll Studio

Art Director & Designer (0 mo)

DGT Media

Associate Creative Director at DGT (Now EY) (1 yr)

Senior Art Director (2 yrs)

Crebs - Creative & Tech jobs

Founder (15 yrs 3 mos)

Cayenne

Art director / Creative (DENTSU Group) (4 yrs)

Freelance

Advisor (11 yrs)

Education

Art/Art Studies at Liceo Artistico di Brera in Milan

Filmmaking and video content production at University of the Arts London

Alessandro G.

CEO

United Kingdom18 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of experience in brand and design leadership.
Founded Italy's leading creative and tech job board.
Led successful rebranding initiatives for global companies.

Stackforce AI infers this person is a SaaS and Fintech branding expert with extensive experience in creative leadership.

Contact

Skills

Core Skills

Brand StrategyCreative DirectionProject ManagementDesign ManagementMarketingEntrepreneurshipStrategic DesignBrandingDigital Design

Other Skills

ActivationsAdvertising CampaignsArt DirectionB2B MarketingBrand DesignBrand systemsBranding & IdentityBriefingBusiness-to-Business (B2B)CommunicationCommunication designConceptingCreative IdeationCreative MarketingCreative Strategy

About

Experience

Multiplier

2 roles

Senior Director, Creative and Brand

Promoted

Oct 2024 – Present · 1 yr 5 mos · Remote

Multiplier is the Global Teams Platform that allows companies to hire, manage, and pay teams in 150+ countries. I lead the Brand and Creative function, shaping our global narrative and elevating every brand touchpoint from campaigns to customer experience, while building a high-performing, strategic design organization.
◼️ Global brand vision and strategy: own Multiplier’s global brand strategy, positioning, and creative expression. Define and scale brand voice, storytelling, and identity across all markets and channels. Plan and execute brand marketing initiatives and campaigns that drive awareness, engagement, and market perception.
◼️ Brand&Design Leadership: Lead a world-class in-house creative powerhouse, overseeing the Brand team (identity, messaging, campaigns, social, events, and ongoing brand evolution), Video & Motion team (product launches, brand films, social videos, success stories, and editing), Web team (owning the marketing website from UI/UX to design system, CRO, and conversion performance), and Production team (scalable asset creation, sales enablement, employer branding, and design operations).
◼️ Creative Operations: own workflows, processes, and systems to scale creative output efficiently across the organization, including resource management, AI-assisted workflows, and design operations best practices.
◼️ Cross-functional Partnership: I’m a member of the Marketing Leadership team reporting to the CMO. Collaborate across Marketing, Content, Demand Gen, Product, and GTM teams to ensure alignment between brand, creative, and business growth objectives.
◼️ Unified design experience: ensure marketing and product design share a coherent visual and emotional language, embedding storytelling and innovation across all customer touchpoints.
◼️ Agency & Freelance management: Strategically manage external agencies and freelance networks for scale, specialization, and access to niche creative expertise.

Strategic DesignBusiness-to-Business (B2B)Design Team CoordinationDesign DirectionBrand systemsTeam Leadership+25

Creative Director

Feb 2023 – Oct 2024 · 1 yr 8 mos · Remote

Joined to establish Multiplier’s first in-house Brand and Creative Studio. Led the full company rebrand from the ground up, website redesign, and creation of the first scalable DLS, building the foundation for a modern global SaaS brand.
◼️ Built the in-house studio. Hired and led a multidisciplinary creative team across brand, motion, copy, and UX/UI to deliver high-impact, multi-channel creative across paid media, digital, social, video, OOH, employer branding, and experiential.
◼️ Brand Transformation: partnered with founders and executives to define and launch Multiplier’s new brand identity, messaging architecture, and brand system, positioning the company as a category leader in the EOR space. Impact: 350% increase in social engagement, 33% growth in organic traffic, 50% lift in share of voice. Winner of Fast Company’s Innovation by Design award.
◼️ Digital experience and website ownership: Owned the marketing website from a UI and UX perspective, ensuring optimal brand expression, engagement, and conversion.
◼️ Brand Systems and Ops: Introduced scalable design systems, project management workflows, AI-assisted processes, templates, and collaboration tools to unify brand execution and strengthen cross-functional delivery.
◼️ Multi-channel Campaign Strategy + Execution: partnered with marketing teams to deliver integrated campaigns supporting product launches, brand awareness, and growth.

Creative DirectionDesign DirectionBrand DesignBrand systemsDesign LeadershipDesign system+3

Chase

VP, Creative Director

Apr 2022 – Jan 2023 · 9 mos · Greater London, England, United Kingdom

As Creative Director, I led the in-house creative function for Chase’s European digital bank. Partnered with Marketing and CX teams to build a cohesive and premium brand experience, ensuring that every execution reflected Chase’s global standards of excellence while resonating with European audiences. By aligning brand and UI/UX design, I helped elevate the overall customer experience and drive brand consistency across platforms. I also built scalable creative operations to support growth across multiple European markets, fostering collaboration and efficiency within a fast-paced, highly regulated financial environment.

Strategic DesignDesign DirectionTeam LeadershipFigma (Software)Design LeadershipSystems Thinking+10

Publicis.sapient

Design Lead

Jan 2019 – Apr 2022 · 3 yrs 3 mos · London Area, United Kingdom

Led creative and design transformation projects for global clients at Publicis Sapient London helping businesses develop a vision for digital excellence building creative global platforms, complex digital experiences, prioritising digital transformation.
Key Accounts: Dove, Axe/Lynx, Sunsilk, Ninety One, Schroders, Lloyds
Highlights:
◼️ Partnered with business, product, marketing, and technology leaders to bridge brand, experience, and growth strategy
◼️ Defined brand platforms and design systems for multi-billion-dollar organizations
◼️ Mentored cross-disciplinary design teams across EMEA
◼️ Drove brand-to-experience integration in digital transformation programs

Strategic DesignDesign DirectionTeam LeadershipFigma (Software)Creative IdeationSystems Thinking+12

Fetch

Art Director at Fetch (Now Dentsu X)

Jan 2015 – Dec 2018 · 3 yrs 11 mos · Greater London, England, United Kingdom

Fetch (Dentsu Aegis Network) is one of the world’s first mobile agencies and the fastest growing mobile marketing agency in Europe, with offices in London, New York, San Francisco, Berlin & Hong Kong. Here I helped brands connecting with customers in meaningful ways developing strong and successful campaigns across film, social, mobile and digital, and other emerging platforms. This experience taught me how to work with international clients and multi-billion-dollar tech companies, running global campaigns combining creative and media from the start.

ActivationsStrategic DesignBrand systemsFigma (Software)Creative IdeationRebranding+9

Roll studio

Art Director & Designer

Jan 2015 – Jan 2015 · 0 mo · London Area, United Kingdom

Roll Studio is a renowned digital production company specialising in the front and backend of websites production and digital services. I’ve worked in Roll Studio to produce R&D projects and interactive experiences together with the developing team.

Design DirectionCreative StrategyArt DirectionDigital DesignCreative Direction

Dgt media

2 roles

Associate Creative Director at DGT (Now EY)

Jan 2014 – Jan 2015 · 1 yr · Milan, Lombardy, Italy

My role consisted in providing strong conceptual and creative direction for client presentations and new business pitches, working together the creative team from concept through to delivery and generating ideas for 360 degree campaigns.
Accounts: A2A, BTicino, Chanel, DMAX (Discovery Communications), Febal, LaEffe (Feltrinelli), IWBank (UBI Banca), La Gardenia, La Martina, Limoni, Nhow (NH Hotel), Stefanel, Sky, TeleTu (Vodafone), TOD's, Valagro.

ActivationsUI DesignDesign DirectionBrand systemsCreative DirectionBranding & Identity+8

Senior Art Director

Jan 2013 – Jan 2015 · 2 yrs · Milan, Lombardy, Italy

DGT Media is the digital communication firm of Italia Brand Group, the second largest independent communication agency in Italy based in Milan, Turin, Tel Aviv, Istanbul and New York. The team was composed of 150 professionals for 4 departments: creative, technology, e-business, SEO analysis and social media.
Working alongside the creative department I was involved with most of the client project management from conception, to creative strategy, visual design, look and feel through to final design, mentoring and nurturing younger members of the team. I was responsible for: art direction, pitches, integrated campaigns, social media and more.
Accounts: A2A, BTicino, Chanel, Cielo, Febal, LaEffe (la TV di Feltrinelli), La Martina, Limoni, La Gardenia, IWBank (UBI Banca), Nhow (Gruppo NH Hotel), Sky, TeleTu (Vodafone), TOD’s.

ActivationsDesign DirectionIntegrated ProductionArt DirectionAdvertising CampaignsPaid Media Advertising+2

Crebs - creative & tech jobs

Founder

Dec 2010 – Present · 15 yrs 3 mos · Italia

Founded Crebs.it, now Italy’s most recognized creative and tech job board with over 60,000+ registered users. I oversaw brand, UX, marketing, and platform development.

Design DirectionCreative DirectionCreative StrategyProduct DesignBrand StrategyEntrepreneurship

Cayenne

Art director / Creative (DENTSU Group)

Jan 2009 – Jan 2013 · 4 yrs · Milan, Lombardy, Italy

Cayenne is an Italian advertising agency that develops fully integrated communication projects. The team was composed of 80 professionals for 5 departments: creative, social, media, events, strategy departments.
Responsibilities included: art direction & design execution; overall concept phase and hands-on design through to delivery.
Accounts: Babybel, Edison, Europ Assistance, Ferrero, Media World (Metro group), Saturn, Shiseido, Sisal, Skoda Auto, TIM (Telecom), Webank (BPM group).

Creative IdeationIntegrated ProductionArt DirectionAdvertising CampaignsCreative DirectionMarketing

Freelance

Advisor

Jan 2008 – Jan 2019 · 11 yrs · Milan, Lombardy, Italy

Over the years I’ve worked for several design studios and clients all over the world, helping them with strategic brand transformation & growth, product design, branding and creative advertising.

Design DirectionRebrandingCreative DirectionProduct DesignBranding & IdentityCreative Strategy+2