Timothy S.

CEO

Seoul, South Korea20 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led global employer branding strategies at Coupang.
  • Developed digital marketing strategies for major brands.
  • Expert in fashion and luxury brand management.
Stackforce AI infers this person is a Digital Marketing and Employer Branding expert in the Fashion and Luxury industry.

Contact

LinkedIn

Skills

Core Skills

Brand ManagementMarketing StrategyEmployer BrandingRecruitment StrategyDigital MarketingClient ManagementContent StrategyFashion & Luxury ManagementBusiness Development

Other Skills

BloggingBrand DevelopmentBrand StrategyCRMConsultingCopywritingCorporate BrandingCreative DirectionCreative LeadershipCross-Functional CollaborationData AnalysisDigital Content StrategyDigital Media StrategyDiversity Brand StrategyDiversity Strategy

About

I brand therefore I am.

Experience

Coupang

2 roles

Global Brand Director, Global Communications

Aug 2025 – Present · 7 mos · Seoul, South Korea

  • Brand Strategy & Identity:
Develop and execute long-term brand plans, managing and reinforcing Coupang’s unique value proposition, visual identity (logos, color schemes), and verbal identity (messaging, tone of voice).
  • Marketing & Campaigns:
Lead the creation and execution of integrated marketing campaigns across digital and traditional channels to build awareness and engagement.
  • Brand Management:
Monitor brand health metrics, track brand equity, and implement strategies to enhance brand perception and customer loyalty.
  • Team Leadership:
Build, manage, and mentor a high-performing brand team, providing guidance and direction to achieve strategic objectives.
  • Cross-Functional Collaboration:
Work closely with talent acquisition, corporate, government relations, investor relations, ESG and more to ensure brand consistency and alignment with business goals.
  • Dive Deep: Identify business problems affecting the brand and develop data-driven opportunities to solve them.
  • Market Research:
Conduct market research to stay informed on industry trends, consumer behavior, and the competitive landscape, using insights to inform brand decisions.
Brand StrategyMarketingMarket ResearchTeam LeadershipCross-Functional CollaborationBrand Management+1

Global Director, Employer Branding

Dec 2020 – Present · 5 yrs 3 mos · Seoul, South Korea

  • LinkedIn Best Employer Brand 2023, 2022 & 2021
  • Develop and oversee the global employer brand and recruitment marketing strategy, ensuring applicable technologies, systems and vendors are being fully utilized to drive hiring programs, further brand reach and perform regular analysis to assess ROI
  • Oversee global internal brand
  • Oversee employer brand reputation
  • Utilize data to identify problems and identify data driven opportunities to improve ROI
  • Develop and drive the global employer brand strategy for Diversity, Equity, and Inclusion
  • Develop and drive the global employee referral strategy
  • Become the single point of expertise and reference on employer brand and internal brand positioning for Coupang
  • Lead a team of brand specialists to drive brand, employer brand, diversity strategy and execution globally
  • IPO task force member
  • Japan and Taiwan market entry task force member
  • Japan market entry consumer marketing lead
Employer BrandingRecruitment MarketingDiversity StrategyData AnalysisRecruitment Strategy

Amazon

3 roles

Employer Brand Program Manager Japan, Australia, Middle East, North Africa

Nov 2019 – Dec 2020 · 1 yr 1 mo

  • Developed and drove the employment brand strategy ensuring alignment with the recruitment and overall business strategy and priorities across Japan, Australia, New Zealand, United Arab Emirates, Jordan, Egypt, and the Kingdom of Saudi Arabia markets
  • Developed and drove the diversity brand strategy for Japan
  • Leveraged our Employee Value Proposition (EVP) to create effective, targeted marketing strategy while still staying true to the Amazon culture.
  • Developed social media as both a brand strategy and candidate generation tool to drive engagement strategies and metrics.
  • Optimized our careers website, including localization efforts along with a strategy to help teams across the region create their own footprint.
  • Localized and transcreated global brand message
  • Developed and activated mechanisms to track and analyze employee and candidate sentiment
  • Developed and managed creative and media plans including managing third party vendors
  • Partnered with business heads and talent acquisition team to develop sourcing strategies to meet current and future hiring needs
  • Responsible for the adoption of innovative technologies
Employment Brand StrategyDiversity Brand StrategySocial Media MarketingWebsite OptimizationEmployer BrandingMarketing Strategy

Employer Brand Program Manager Japan & Australia

Apr 2019 – Nov 2019 · 7 mos

  • Develop and drive the employment brand strategy ensuring alignment with the recruitment and overall business strategy and priorities across Japan, Australia, and New Zealand markets
  • Develop and drive the diversity brand strategy for Japan
  • Leverage our Employee Value Proposition (EVP) to create effective, targeted marketing strategy while still staying true to the Amazon culture.
  • Development of social media as both a brand strategy and candidate generation tool to drive engagement strategies and metrics.
  • Optimize our careers website, including localization efforts along with a strategy to help teams across the region create their own footprint.
  • Localize and transcreate global brand message
  • Develop and activate mechanisms to track and analyze employee and candidate sentiment
  • Develop and manage creative and media plans including managing third party vendors
  • Partnering with business heads and talent acquisition team to develop sourcing strategies to meet current and future hiring needs
  • Responsible for the adoption of innovative technologies
Employment Brand StrategyDiversity Brand StrategySocial Media MarketingWebsite OptimizationEmployer BrandingMarketing Strategy

Employer Brand Program Manager Japan

Aug 2017 – Nov 2019 · 2 yrs 3 mos

  • Develop and drive the employment brand strategy ensuring alignment with the recruitment and overall business strategy and priorities across Japan
  • Develop and drive the diversity brand strategy for Japan
  • Leverage our Employee Value Proposition (EVP) to create effective, targeted marketing strategy while still staying true to the Amazon culture.
  • Development of social media as both a brand strategy and candidate generation tool to drive engagement strategies and metrics.
  • Optimize our careers website, including localization efforts along with a strategy to help teams across the region create their own footprint.
  • Localize and transcreate global brand message
  • Develop and activate mechanisms to track and analyze employee and candidate sentiment
  • Develop and manage creative and media plans including managing third party vendors
  • Partnering with business heads and talent acquisition team to develop sourcing strategies to meet current and future hiring needs
  • Responsible for the adoption of innovative technologies
Employment Brand StrategyDiversity Brand StrategySocial Media MarketingWebsite OptimizationEmployer BrandingMarketing Strategy

British american tobacco

Greater North Asia Head of Talent Brand

Jan 2017 – Jul 2017 · 6 mos · Tokyo, Japan

  • Develop and drive the employment brand strategy ensuring alignment with the recruitment and overall business strategy and priorities across Japan, Korea, Taiwan, Hong Kong and Macau markets
  • Develop and drive the diversity brand strategy for Japan
  • Leverage our Employee Value Proposition (EVP) to create effective, targeted marketing strategy while still staying true to the Amazon culture.
  • Development of social media as both a brand strategy and candidate generation tool to drive engagement strategies and metrics.
  • Optimize our careers website, including localization efforts along with a strategy to help teams across the region create their own footprint.
  • Localize and transcreate global brand message
  • Develop and activate mechanisms to track and analyze employee and candidate sentiment
  • Develop and manage creative and media plans including managing third party vendors
  • Partnering with business heads and talent acquisition team to develop sourcing strategies to meet current and future hiring needs
  • Responsible for the adoption of innovative technologies
Employment Brand StrategyDiversity Brand StrategySocial Media MarketingWebsite OptimizationEmployer BrandingMarketing Strategy

I&s bbdo

Digital Planning Director

Apr 2015 – Dec 2016 · 1 yr 8 mos · Tokyo, Japan

  • Lead social and digital media strategy and planning of clients' media
  • Managed social and digital project business requirements, scope, timelines, and budgets
  • Lead Digital IMC for clients’ media
  • Collaborated and partnered on traditional media planning and buying including TV, magazine, OOH, PR, Newspaper and Radio
  • Managed vendors including website, creative, media buying, SEO/SEM
  • Responsible for all owned, earned and paid social media for clients' business
  • Managed client interface for social media, digital media, and IoT
  • Responsible for clients' global digital partnerships; Google and Facebook
  • Responsible for the adoption of innovative digital technologies across clients'​ business
  • Drive and optimize social, digital, mobile, and IoT
  • Provide forward-thinking creative & strategic leadership
  • Guest Speaker/Lecturer
  • Presenter at ad:tech International Tokyo - Future of Marketing Strategies - August 2016
  • Temple University Japan MBA Class lecture on IoT
  • Temple University Japan Global Marketing Class lecture on IoT
  • Temple University Japan MBA Class lecture on Social & Digital Media
  • Temple University Japan Global Marketing Class lecture on Social & Digital Media
  • Nagoya University of Commerce and Business MBA Class lecture on Digital Media Strategy/Harvard Business Review Case Studies
Employment Brand StrategyDiversity Brand StrategySocial Media MarketingWebsite OptimizationEmployer BrandingMarketing Strategy

Bluedelphia

Founder & Leader

Feb 2014 – Mar 2015 · 1 yr 1 mo · Tokyo, Japan

  • Established Bluedelphia February 2014
  • Developed digital and social media marketing strategies for client’s initiatives across Japan and Asia, including owned, paid and earned media, across industries; FMCG, Food & Beverage, IT, Finance
  • Developed digital eco-system for clients’ ecommerce and websites
  • Developed clients’ content strategy
  • Developed online and offline customer journey including digital to retail
  • Implemented digital media buying including negotiations with media publishers
  • Managed digital project business requirements, scope, timelines, and budgets for websites, ecommerce sites, mobile apps, social apps
  • Managed vendors including website, creative, media buying, SEO/SEM, Application
  • Responsible for the adoption of digital technologies across clients' ​business including mobile apps
  • Provided forward-thinking creative & strategic leadership
  • Clients Moomin, Hello Kitty, PBXL, JET, Domenik Belcuore (Italian Shoe Brand), Ambient Lounge
  • Guest Speaker/Lecturer
  • Temple University Japan MBA Class lecture on Social & Digital Media
  • Temple University Japan Global Marketing Class lecture on Social & Digital Media
Digital Media StrategySocial Media ManagementClient ManagementCreative LeadershipDigital Marketing

Experis tmj part of the manpower group

Head of Social Media & Content Planning

May 2013 – Jan 2014 · 8 mos · Tokyo, Japan

  • Lead social and digital media strategy and planning
  • Developed clients’ content strategy
  • Developed clients’ online and offline customer journey including digital to retail
  • Responsible for the adoption of digital & social technologies across clients'​ business
  • Managed digital project business requirements, scope, timelines, and budgets for websites (CMS), ecommerce sites, mobile apps, social apps
  • Responsible for all owned, earned and paid social media for clients' business
  • Managed client interface for social media
  • Drive and optimize digital & mobile
  • Clients Hello Kitty, Apple Japan
  • Guest Speaker/Lecturer
  • J-Seed Bento Lunch Tokyo, Japan
  • Pink Cow Connections Tokyo, Japan, Unpresentation "Social Content Creation, How and Why?"
  • Pinkcow Connections Tokyo, Japan, Unpresentation "What is Social Media to You?"
  • Certifications
  • Hootsuite Certified June 2013
Digital MarketingSocial Media StrategyClient ManagementCreative Leadership

Lvmh group dfs galleria

Talent Brand Manager

Apr 2012 – Sep 2012 · 5 mos · Okinawa, Japan

  • Responsible for the employer brand strategy and activation for Japan
  • Consult with internal stakeholders on creative
  • Responsible for the adoption of innovative digital technologies
  • Responsible for social & digital content strategy
  • Managed digital project business requirements, scope, timelines, and budgets
  • Developed and produced content for company owned assets including LinkedIn, Twitter, YouTube, and DFS career site
  • Created and implemented local crowd-sourcing strategies using social networking for recruiting purposes
Social Media StrategyContent StrategyDigital Marketing

Business consulting company

Business Manager Fashion & Luxury Group

May 2010 – Nov 2011 · 1 yr 6 mos · Within 23 wards, Tokyo, Japan

  • Established Fashion & Luxury Division
  • Managed and trained a team of 3 (Japanese)
  • Utilized social media platforms such as Twitter, Facebook, LinkedIn for identifying job talent for clients
  • Developed content for monthly e-newsletter – 500 emails sent per month
  • Creator of Social Media Thursdays – Networking event for social & digital media professionals
  • New Business Development
  • Partnered with client's human resources and internal decision makers
  • Negotiated contracts and compensation packages, including expatriate
  • Scheduled and executed training; one-on-one and group training for up to 20 people once per month
Employer BrandingDigital Content StrategyProject ManagementDigital Marketing

Business consulting company

Partner Fashion & Luxury Group

Oct 2003 – Mar 2010 · 6 yrs 5 mos · Within 23 wards, Tokyo, Japan

  • Established Fashion & Luxury Division
  • Managed and trained a team of 3
  • New Business Development.
  • Created newsletter - 4,000 emails sent per quarter
  • Consulted on talent development and localization
  • Partnered with client's human resources and internal decision makers
  • Negotiated contracts and compensation packages, including expatriate
  • Produced fashion network event for 250 fashion professionals – August 2008
  • Coordinated venue (Club 57 Roppongi)
  • Coordinated sponsors; G-Star, Swarovski, Avon, Godiva
  • Coordinated charity; Pink Ribbon for Breast Cancer
  • Guest Speaker/Lecturer
  • Guest speaker at Temple University Japan MBA Class 2009 – Fashion & Luxury Industry in Japan
Fashion & Luxury ManagementNew Business DevelopmentSocial Media StrategyBusiness Development

Education

Fox School of Business at Temple University

BBA — Economics

Jan 1996 – Present

Temple University Japan

NA — Social Media Strategy

Jan 2010 – Jan 2010

Stackforce found 100+ more professionals with Brand Management & Marketing Strategy

Explore similar profiles based on matching skills and experience

AT

Aastha Tyagi

Founder & CEO

at Agni - Personal Branding Agency

Delhi, India9 yrs 1 mo exp
Crisis CommunicationsDigital MarketingDigital StorytellingMedia SelectionPersonal Branding
TK

Tarun Kumar

Creative Head

at Bridges Video Production and Creative Services

Hyderabad, India3 yrs 9 mos exp
Creative DirectionProject Management
Vinay Rawat

Vinay Rawat

Director of Corporate Communications, India

at ZS

India19 yrs 3 mos exp
Account-Based MarketingBrand ActivationBrand ConsultingBrand IntegrationBrand Launches
Surabhi Sugan

Surabhi Sugan

Global Payroll Operations Specialist

at team.blue

11 yrs 9 mos exp
Payroll ProcessingHR OperationsCommunity ManagementRecruitment
Deepa Papanna

Deepa Papanna

Vice President - Talent & Community, India

at Bessemer Venture Partners

Bengaluru, India28 yrs 6 mos exp
Sales & Marketing LeadershipInternational SalesMedia PlanningMedia Buying
Radhika Murli

Radhika Murli

Vice President HR& Admin

at Paradise Group Builders & Developers

Mumbai, India12 yrs 1 mo exp
Human Resources (HR)
Nishtha Halwai

Nishtha Halwai

Deputy General Manager HRBP

at Godrej Properties Limited

Mumbai, India7 yrs 9 mos exp
Human ResourcesTalent Acquisition
Staunch Services

Staunch Services

Director

at Staunch Services

South Delhi, India15 yrs 2 mos exp
RecruitingTalent Acquisition