Garima Bakshi

Co-Founder

New Delhi, Delhi, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded a successful brand consultancy in India.
Co-founded a gourmet shopping platform during the pandemic.
Led communication strategies for major brands.

Stackforce AI infers this person is a Brand Strategist with expertise in Creative Direction and Communications for B2C industries.

Contact

Skills

Core Skills

Creative DirectionCommunications StrategyCreative StrategyE-commerce

Other Skills

Art DirectionBusiness DevelopmentContent DevelopmentContent MarketingCopy EditingCreative WritingData AnalysisDigital JournalismGoogle AnalyticsManagementMarketingProject ManagementPublic RelationsShopifyStrategic Communications

About

With a Master of Arts in Media, Culture, and Communication and over 9 years of experience in New York City and New Delhi, I work with purpose-driven brands to create emotionally resonant identities across digital platforms. ☕️In 2019, I started my brand consultancy Single Origin (named after my favourite kind of coffee!). Since then, I’ve partnered with numerous brands, ranging from award-winning D2C businesses and conscious FMCG products to India’s largest experiential IPs and digital marketplaces, to shape communication strategy, establish creative direction, lead brand storytelling, and build communities. There’s nothing I like more than curling up with a good book, except maybe experimenting with flavours and experiencing different cuisines. During the pandemic, I co-founded a shopping & discovery platform that featured more than 50 homegrown, made-in-India gourmet brands. I’m particularly drawn to how cuisine shapes cultural narratives, and I’m currently exploring the intersection of food, identity, and heritage.🌈

Experience

Single origin india

Co-Founder

Oct 2020 – Oct 2022 · 2 yrs · New Delhi, Delhi, India

I conceptualised and co-founded a gourmet shopping & discovery platform, featuring products from more than 50 artisanal brands from across the country. From Himalayan cheese & farm-roasted seeds to vegan chocolate & Karnatik coffee, Single Origin India was a one-stop-shop for scrumptious, authentic Indian snacks & ingredients.
It was built to:
Provide increased visibility for a plethora of Indian gourmet brands hyper-focused on creating exceptional products.
Allow consumers looking to source high-quality ingredients to discover them all at one place.

Content MarketingE-CommerceShopify

Single origin

Founder

Jul 2019 – Present · 6 yrs 8 mos · New Delhi, Delhi, India

Founded a creative studio to launch and scale homegrown brands, meeting all their creative needs across platforms: creative strategy, brand identity, art direction, copywriting, design, photography & videography, social media management, and overall creative direction. With a focus on long term partnership to drive success, at Single Origin, we've worked with 50+ brands in industries like F&B, Luxury Lifestyle, Health & Wellness, Events & Entertainment, FMCG, and more. Check out our work at thinksingleorigin.com ☕️
KEY CLIENTS
India Cocktail Week: Spearheaded a successful communication strategy spanning 12 events, 4+ cities and 100+ brands, leading to a 10X growth digitally.
Nourish Organics: Helped strategise & create content for the brand’s flagship IP (Get Nourished), strategised the launch of 2 new verticals, revamped brand identity with impactful packaging & website copy for 40+ SKUs, and helped grow the online community 7X.
Knox Studio: Conceptualised and directed live shoots, creative campaigns, and social media calendars, significantly boosting brand popularity and fostering a loyal local community.
Love Depot: Revamped the identity of India’s largest online pleasure store with brand storytelling and website content for 150+ SKUs, increasing conversion rates from 0.38% to 3.3%.
Cutie & Boo: Successfully launched kids’ luxury D2C brand, art-directed shoots and collaborations, and developed a resonant brand identity across digital channels.

Business DevelopmentCreative DirectionProject ManagementArt DirectionCreative StrategyStrategic Communications+1

Repindia

Senior Brand Strategist

Mar 2018 – Dec 2018 · 9 mos · Greater Delhi Area

KEY BRANDS: Fortis Healthcare, Select CITYWALK, GoAir, United Colors of Benetton, Fortis La Femme.
CONTENT CREATION:
Developed content for clients by writing ad copy, video scripts, billboard ads, and posters.
Art directed photoshoots for content, catering to each brand's aesthetic and voice.
BRAND STRATEGY:
Conceptualised multiple digital campaigns with a focus on creativity as well as achieving clients' business objectives.
Planned media spends, content schedules, and social media strategies for clients catering to their unique consumer profiles.
ACCOUNT MANAGEMENT:
Managed the digital performance of brands at every step: from conceptualisation and creation to implementation and execution to audience monitoring and reputation management.
Studied insights to create & present reports suggesting cost-effective strategies to clients on how to improve their brand perception keeping their goals, positioning, and consumer behaviour in mind.
Oversaw several lead-gen ad campaigns to successfully engage with the audience and drive the required results.

Communications Strategy

Designrush

Editorial Staff

Aug 2017 – Feb 2018 · 6 mos · New York City Metropolitan Area

Researched and developed content for a wide range of brands, in order to help build a platform for digital agencies.
Analysed brand language, design, and tonality in order to formulate cohesive identities for a number of brands, across industries.

Ivy

Editorial Executive — Social Impact

Jan 2017 – Jan 2018 · 1 yr · New York City Metropolitan Area

Created a wide range of content including blog posts, articles, and newsletters for Ivy's membership-based platform in order to provide members with learning opportunities.
Scripted podcasts and interactive live video sessions for a number of thought-leaders across a variety of industries, as part of Ivy's curated immersive workshops.

Global citizen

Editorial Executive

Jan 2016 – Jan 2017 · 1 yr · New York

Created content, including writing 50+ articles, spanning a wide range of topics like women & children, health, food & hunger, sanitation, and environment for a global readership of more than 1 million.
Participated in partner outreach and business development of the non-profit organization, and created content specifically for partners like Johnson & Johnson, The Bill and Melinda Gates Foundation, and Chime for Change.
Optimised headlines, content, images, and videos for wider reach on social platforms.
Handled the backend of the website based on CMS.

Lbb - little black book

Editorial Intern

May 2013 – Feb 2014 · 9 mos · Greater Delhi Area

Handled the digital marketing, social media presence, client and member feedback, and Wordpress administration.
Wrote 7 articles and contributed to several others.
Helped in the organisation and coordination of 9 events with over 30 participants.
Thrived in an engaging environment with maximum exposure to the founders of the company that enabled me to learn and add value constantly.