Aug 2024 – Present · 1 yr 9 mos · Royal Leamington Spa, England, United Kingdom · Hybrid

• Going On Record – Creative Studio Journey
• Founded in India as a creative film and photography studio, Going On Record began with a focus on storytelling through fashion films, branded content, and product photography.
• Collaborated with leading Indian designers and luxury brands including Tarun Tahiliani, creating visual campaigns that combined high fashion aesthetics with cinematic direction.
• Simultaneously contributed to creative education by teaching cinematography and colour grading at reputed Indian institutions such as MIT-WPU and Symbiosis University, mentoring the next generation of filmmakers and designers.
• Relocated to the UK, where Going On Record Ltd was officially registered as a UK-based creative company.
• Currently working on establishing the studio’s presence in the UK market, with recent projects including event photography and branded storytelling for local businesses and cultural events.

Feb 2019 – Jun 2024 · 5 yrs 4 mos · Kolkata, West Bengal, India · On-site

• Led the filmmaking and visual storytelling vertical at Sabyasachi, crafting high-impact campaigns across fashion, jewellery, and global brand collaborations.
• Directed and produced campaigns featured in Vogue, GQ, and across international fashion media, establishing a cinematic visual language that elevated the brand’s global appeal.
• Created viral brand films for high-profile collaborations, including:
• Sabyasachi x H&M: Contributed to one of the fastest-selling fashion collaborations in India, with campaign videos helping drive record-breaking sellouts within a single day.
• Sabyasachi x Estée Lauder: Crafted premium content blending Indian luxury with global beauty, expanding brand visibility across new markets.
• Sabyasachi x Morgenthal Frederics: Captured the handcrafted essence of eyewear for the US luxury market.
• Sabyasachi x Bergdorf Goodman: Produced product visuals that were featured at the iconic 5th Avenue store in NYC, showcased alongside brands like Chanel.
• Spearheaded the brand film and campaign for the Sabyasachi New York flagship store, with visuals that played across Times Square billboards, marking a powerful entry into the American luxury retail space.
• Played a key role in scaling Sabyasachi’s social media presence, contributing to a growth of over 2 million followers during my tenure through consistently compelling, narrative-driven content.
• Nominated for the Aditya Birla Group Young Achiever Awards (Atlanta, 2024) in recognition of creative leadership and brand impact on a global scale.

Jan 2018 – Jan 2019 · 1 yr · Ahmedabad · On-site

• Worked closely with faculty to create digital learning modules for the Film & Video Communication programme, supporting NID’s transition into online and blended education formats.
• Took lead on shooting, editing, and archiving classroom sessions, demonstrations, and project critiques, ensuring high-quality audiovisual documentation for internal use and future academic distribution.
• Helped establish a scalable video-based learning framework, integrating pedagogical clarity with strong production values, setting a precedent for future digital education initiatives at the institute.
• Supported academic delivery by contributing to visual communication design tasks, student mentoring, and departmental documentation.