Jan 2026 – Present · 3 mos

Nov 2022 – Jul 2023 · 8 mos

• In stores and available online July 2025

Apr 2022 – Dec 2022 · 8 mos

• CRM STRATEGY
• Crafted sales strategy (copy, design, targeting, segmentation & execution) to increase open rates, CTR and conversion rates steadily over every sale period for E-mail & Whatsapp.
• BRAND
• Worked directly with the founder to create the voice and archetype of the brand.
• Developed strong partnerships with brands like Climes.io and closed it.
• Developed strong partnerships with leading sneaker brands (Mainstreet Marketplace) in India through personal contacts.
• Conducted in-person interviews with over 50+ customers to understand deeper purchasing Behavior and over all sentiment towards the brand.
• Lead on multiple partnership projects.
• STORYTELLING
• Identified opportunities for marketing programs and partnerships.
• Designed & executed video and Instagram campaigns for brand recall, and brand resonance.
• Wrote scripts and executed social media campaigns.
• Worked directly with the content team to edit and help build the tone of the brand.
• CUSTOMER EXPERIENCE
• Worked directly with the founder to improve over all customer satisfaction & experience.
• Screened over 100+ calls, WhatsApp Messages, Social Media Messages.
• Wrote an entirely new customer-experience manual.
• Led a team of over 12 people and trained them for customer-facing role.

Apr 2021 – Apr 2022 · 1 yr

• Strategy —
• Building strategies across CRM channels like Email, Push Notifications, Messaging, Newsletters & SMS campaigns.
• Building Blog Marketing strategies basis Consumer Behaviour
• Creating campaigns with category team basis bestselling and top rated products
• Creating & Executing Targeted Customer Segment Communication Campaigns.
• Creating & Executing Action Based Campaigns during and prior to Sale
• A/B testing push copies & email templates.
• Storytelling —
• Ideating & Collaborating with Marketing & CRM teams to build on platform storytelling
• Introducing a new brand voice to Purplle via more personalised emails, copywriting and content design.
• Blog Marketing: Created & Ideated best methods to produce stellar content for the Purplle consumer.
• Wrote Blogs for Purplle Magazine.
• Created Video Content as part of the Purplle Beauty Squad

Apr 2021 – Apr 2021 · 0 mo · Mumbai, Maharashtra, India

• I was invited by the dean of ISDI, Solange Suri to appear as a panelist for final year students.

Mar 2021 – Jun 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

• conversations that matter ☀️🥑
• mental health | inclusivity | sexual wellness | fashion & self expression | art & design | tech | beauty

Jul 2020 – Mar 2021 · 8 mos · India

• Responsibilities as CEO —
• Brainstormed & Ideated the brainchild "ENTREPRET"- Entrepreneur + Pret (ready to wear in French)
• Conducted Market Research, Focus Groups for Entrepret.
• Build the design & brand book from scratch.
• Built Brand identity from scratch.
• Created the archetype for the brand Entrepret.
• Created & Executed Social Media Plans & Strategy
• Website Design from Scratch
• Built Content Calendars w co-founders.
• Hired & Led a team of 7
• Managed All Budgets as CEO
• Led all influencer partnerships
• Business Development —
• Created, edited, interviewed & produced a PODCASTS WITH 1 season.
• Successfully published 100+ articles with 10+ authors in 8 months
• Generated a viewership of 10,000+ in 8 months.
• Led all entrepreneur and industry leader outreach for interviews.
• Led all interview processes, hiring for writers.
• Created and led the creative editorial process that defined "Entrepret"
• Features & Awards—
• Awarded Women Leaders of the Year 2020: Women Entrepreneur Magazine
• Featured in PR agencies and online portals

May 2020 – Oct 2020 · 5 mos · Chandigarh, India

• Responsibilities as co-founder —
• Successfully started a boutique social media agency amidst the Pandemic.
• Generated revenue of $30k in the first 6 months.
• On-boarded 6 clients from across India in the first 3 months.
• Handled 4+ brands across Fashion, Politics, Influencer Marketing and Psychology industries.
• 1/2 Responsible for building all brand books.
• 1/2 Responsible for Logo design, Brand Design & Visual Identity
• Building Brand Positioning for each brand.
• Building Brand Narratives for each brand.
• Building Content Strategy (Social Media, long form & short form) for each brand.
• 1/2 responsible for Influencer outreach.
• 1/2 responsible for brand collaborations & outreach.
• 1/2 responsible for Business Development.

Jun 2019 – Jun 2020 · 1 yr · Chandigarh Area, India

• Develop innovative content strategies for clients basis their overall brand strategy and goals
• Ensure monthly content calendars, detailing strategy for clients, as well as internal briefs for the SEO team
• Collaborate with our internal teams to manage the planning, creation, and delivery of original content
• Create specifications (guidelines for the tone, style and voice) and appropriate content for the brand’s designated audience
• Manage editorial calendar to ensure timely publication
• Understand what’s working and what isn’t and optimise accordingly

Dec 2018 – Mar 2019 · 3 mos · Mumbai Area, India

• Media Monitoring/Media Analysis: monitor media publications, review TV/Radio news programmes and prepare media analysis reports for clients.
• Event Management/Logistics: Co-ordination with the teams on at least 1 - 2 client events and participate on-site at client events.
• Client Servicing Support/Draft Letters & Media Materials: Prepare Reports Work on multiple retainer client businesses across the Practice.
• Research for Client Industry Information: Assist consultants with research requests across all business units. Online conversations audit.
• New Business Proposal Participation: Brainstorms and, the preparation of at least 1 new business pitch proposal.
• Digital Community Management, Social Media Reporting, Creative Brainstorm, Content Creation and copywriting

Aug 2018 – Nov 2018 · 3 mos

• Conducting market research, tracking and compiling industry trends in India
• Conducting analysis of key business drivers, trends and performance indicators.
• Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format
• Compiling thoughtful post-mortem analyses to determine areas for optimization and improvement.

Sep 2016 – Feb 2017 · 5 mos · Pune Area, India

• Hinas's Atelier, Pune. (2017). (Fashion Designer)
• Business Development,Styling and Social Media Marketing
• 1/2 members responsible for photoshoots, creative direction & social media marketing
• Curated new Instagram strategy to increase engagement with target audience using tags and captions
• Created brand specific strategy for additional revenue streams, focusing on events and merchandise sale

Sep 2016 – Oct 2016 · 1 mo · Mumbai Area, India

• Advertising & Research Intern
• Conducted market research for upcoming projects
• Created deck for client pitches and streamlined the client on boarding process for future projects
• Strategised and executed audio ad campaigns