Aug 2023 – Aug 2024 · 1 yr · Various Startups · Remote

• Mave Health · Nek (by Jar) · Cautio · Mugafi · Alora
• Mave Health – Created the logo and full visual identity that lets the neuro-tech startup make a lasting mark in India’s mental-wellness space.
• Nek (by Jar) – Designed the D2C jewellery storefront MVP that’s racing toward ₹100 Cr+ ARR in its first year.
• Cautio – MVP Branding (have you heard of it?), and built the fleet-monitoring dashboard MVP for the AI dash-cam startup, helping close a ₹11 Cr seed round.
• Mugafi 2.0 – Led UX for the AI storytelling platform; the creator-first MVP underpinned a US $3M seed raise and fuels 500 + original projects.
• Alora – Designed the sleep-music app end-to-end, Adding gentle micro-interactions that help users relax and fall asleep; now at 1M + downloads with a 4.2★ rating.

Oct 2021 – Aug 2023 · 1 yr 10 mos

• Built a design system that helps 13 designers ship updates 40 % faster.
• Built activation and new-feature discovery by taking charge of onboarding, the home page, the buy flow, and the Autosave tool. New users bought gold in under 40 seconds of downloading the app.
• Rolled-out the app in 10 languages keeping the screens clean—even with long Malayalam words.
• Launched experimental features like Jar DUO (raised min. transaction value) and Jar Vasooli (boosted engagement + referral loops).

Jan 2021 – Oct 2021 · 9 mos

• First hire; co-iterated through 4 MVPs to lock product-market fit.
• Set the foundation and gamified the core features like--Buy, Sell, Spin the Wheel, Daily/Weekly/Monthly Savings and Auto-Save.

May 2020 – Oct 2020 · 5 mos · Gurugram, Haryana, India · Remote

• Brought in as a design consultant to turn a cluttered app into a clean, modern experience.
• Reworked the homepage so subjects, new events, and core actions are clear at first glance.
• Mentored the team and set up a solid component library for faster future releases.

Feb 2020 – Apr 2021 · 1 yr 2 mos · Gurugram, Haryana, India · Remote

• Celebrity Courses: Designed mobile, web-app, and website. Created loops that converted users from trial-to-paid within 7 days.
• Celebrity Endorsements: Built the endorsements video booking platform—website, web-app, mobile app from scratch.

Aug 2019 – Aug 2020 · 1 yr · Gurugram, Haryana, India · Remote

• Simplified India’s first audio-podcast app, moving the retention up by 40% in just six months.
• Shipped creator app; UGC volume up 60 % with cleaner in-app recording and easier content creation flows.

Jun 2019 – May 2021 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

• Solo designer across social, utility, ed-tech and SaaS apps; launched a new product every 2 weeks.

Mar 2019 – May 2019 · 2 mos · Bengaluru, Karnataka, India · On-site

• Three months. One mission — Improving creator ↔ consumer Q&A flows for faster answers and better content discoverability

Aug 2018 – Nov 2018 · 3 mos · Delhi, India · Remote

• Re-designed the social-commerce app. Posts grew 19× and time in app doubled.
• Lean onboarding cut drop-offs from 40% → 10%. New discovery and creator tools added 36 % to session time.

Jan 2018 – Aug 2018 · 7 mos

• Re-designed the “Audio+Video Twitter of India” (2018–19) home feed, boosting time-in-app; later acquired by Vokal