Himaanjali Chhibber

Product Manager

Gurugram, Haryana, India6 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led high-impact campaigns with billions of impressions.
  • Expert in brand strategy and integrated marketing.
  • Strong understanding of Gen Z and D2C ecosystems.
Stackforce AI infers this person is a Brand Marketing Specialist with expertise in B2C consumer electronics and beauty industries.

Contact

Skills

Core Skills

Brand StrategyIntegrated Brand Marketing

Other Skills

Brand ActivationBrand ManagementBudget ManagementBusiness Growth StrategiesCampaign ManagementCommunicationContent CreationContent ManagementCreative Problem SolvingCreativity SkillsCustomer ServiceDigital MarketingEvent ActivationGo-To-Market StrategyGrowth Strategies

About

As a brand marketer with 5+ years of experience, I’ve built and scaled consumer-first brands at the intersection of culture, commerce, and creativity. From launching high-impact campaigns at boAt Lifestyle to leading integrated brand strategy at Lotus Herbals, I’ve consistently delivered work that doesn’t just drive awareness but real business growth. I thrive in fast-paced, challenger-brand environments where agility, cultural insight, and bold storytelling come together to create real impact. With a deep understanding of Gen Z, beauty, lifestyle, and D2C ecosystems, I bring a blend of strategy, executional excellence, and creative intuition to every brand I touch.

Experience

Nothing

Global Product Marketing Manager

Aug 2025Present · 7 mos · Gurugram, Haryana, India

Lotus herbals pvt ltd

Brand Manager

Sep 2024Aug 2025 · 11 mos

  • Lead marketing for Lotus Herbals’ highest revenue-generating category – Safe Sun (sunscreens)
  • Led the ‘No Compromise Sunscreen’ campaign: 2.45B+ impressions, 464M+ views
  • Drove sampling at scale via airlines, retail, and Q-commerce to boost trials and awareness
  • Created WPL-led athlete content to build Gen Z relevance at the intersection of beauty & sport
  • Led a packaging revamp across SKUs to modernize shelf appeal and improve recall
Brand ManagementCampaign ManagementSampling StrategyContent CreationPackaging DesignBrand Strategy+1

Boat lifestyle

3 roles

Brand Manager

Promoted

Jun 2023Sep 2024 · 1 yr 3 mos

  • Launched boAt Stone Majestic in partnership with Netflix ; achieved 90% sell-through in 4 weeks with 29M+ impressions on the high-virality DVC featuring Suhana Khan, Khushi Kapoor & Agastya Nanda.
  • Managed ₹100CR+ marketing budget and led full-funnel 360° campaigns across touchpoints
  • Forged high-impact brand partnerships with Netflix, Disney, Dolby & Warner Bros
  • Led all partnerships from the marketing front, blending culture with commerce through performance-driven storytelling
Brand ManagementCampaign ManagementBudget ManagementPartnership DevelopmentBrand StrategyIntegrated Brand Marketing

Assistant Brand Manager

Promoted

May 2021Jun 2023 · 2 yrs 1 mo

  • Drove Netflix x boAt campaign: 10M+ YouTube views, ROI 3.43
  • Activated Comic-Con with Warner Bros; boosted DC TWS sales by 50%
  • Managed campaigns across IPL, Sunburn, Fashion Week & more
  • Led creator-first content that connected with pop culture fandoms
Campaign ManagementEvent ActivationContent CreationBrand StrategyIntegrated Brand Marketing

Marketing Executive

Feb 2020May 2021 · 1 yr 3 mos

  • GTM for boAt Storm smartwatch: 10K units sold in 15 mins
  • Co-led Rockerz 330 launch with Diljit Dosanjh campaign
  • Contributed to ₹100CR Flipkart BBD revenue through tactical marketing
Go-To-Market StrategyCampaign ManagementBrand Strategy

Education

UTTARANCHAL UNIVERSITY, DEHRADUN

Bachelor of Business Administration - BBA — Finance and Financial Management Services

Jan 2016Jan 2019

Convent of Jesus and Mary,Dehradun

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