Kriti Arora — CEO

• Marketing Professional from NMIMS, Mumbai (2012) with 13 years of rich experience across Telecom, BFSI- Payments & Life Insurance Sector. Been on FastTrack journey from Management Trainee to Vice President. • Specialization in Brand Marketing, Social Media, Customer - Strategy, Insights & Marketing life cycle management, retention marketing, growth and digital strategy, product management, customer experience, merchant life cycle management and alliances. Also specialization in Channel Marketing- Proprietary & Bancassurance and established Industry first Brand platforms like – India Protection Quotient, Max Life Run via PR & Influencer Marketing. • Corporate Growth story Coverage by Hindustan Times under #She Slays. Have been awarded as – Women Role Model at Max Life Insurance by CEO on Founder’s day 2020. Been an exceptional performer consecutively for 2 years + at Max Life • Rated as Excellent Performer for 4 years consecutively at Bharti Airtel & Airtel Payments Bank and awarded as Women Role Model at Max Life! • Leading a team from Year 1 of Professional career, have worked with diverse teams, geographies, successfully worked on various projects at pan India and state level. • Excellent & Consistent academic record with MBA from one of the Top 10 B-schools of India and received newspaper recognition & Gold medal for various academic achievement.

Stackforce AI infers this person is a Marketing Leader in the BFSI and Fintech sectors.

Location: Gurgaon, Haryana, India

Experience: 13 yrs 6 mos

Career Highlights

Fast-tracked from Management Trainee to Vice President.
Established industry-first brand platforms.
Recognized as a Women Role Model in the industry.

Work Experience

Axis Max Life Insurance Limited

Vice President Customer Engagement ( Communication and App) (9 mos)

Vice President Marketing (One Brand) - Digital Creative Strategy (2 yrs)

Presiding Officer- Prevention of Sexual Harassment (2 yrs 11 mos)

Vice President- Brand , Product & Platform Marketing (1 yr 8 mos)

Assistant Vice President Marketing (2 yrs)

Chief Manager (1 yr 8 mos)

Airtel Payments Bank

Senior Manager (1 yr 2 mos)

Product Marketing Manager (1 yr 11 mos)

airtel

Zonal customer service head (1 yr 2 mos)

Management Trainee & Postpaid Program Manager (1 yr 1 mo)

Education

Executive education at Northwestern University - Kellogg School of Management

at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Commerce (B.Com.) at University of Allahabad

Kriti Arora

CEO

Gurgaon, Haryana, India13 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Fast-tracked from Management Trainee to Vice President.
Established industry-first brand platforms.
Recognized as a Women Role Model in the industry.

Stackforce AI infers this person is a Marketing Leader in the BFSI and Fintech sectors.

Contact

Skills

Other Skills

CommunicationContent MarketingIntegrated Brand MarketingTeam ManagementCompetitive AnalysisBusiness DevelopmentPre-salesAnalyticsBusiness StrategyManagementMarket ResearchVendor ManagementKey Account ManagementBusiness AnalysisProduct Management

About

Experience

13 yrs 6 mos

Total Experience

4 yrs 6 mos

Average Tenure

8 yrs 2 mos

Current Experience

Axis max life insurance limited

6 roles

Vice President Customer Engagement ( Communication and App)

Jul 2025 – Present · 9 mos

Customer Engagement ( Communication and App)

Vice President Marketing (One Brand) - Digital Creative Strategy

Promoted

Jul 2023 – Jul 2025 · 2 yrs

Presiding Officer- Prevention of Sexual Harassment

Aug 2022 – Jul 2025 · 2 yrs 11 mos

Presiding officer for Prevention of Sexual Harassment Committee.

Vice President- Brand , Product & Platform Marketing

Promoted

Oct 2021 – Jun 2023 · 1 yr 8 mos

Assistant Vice President Marketing

Oct 2019 – Oct 2021 · 2 yrs

Led Channel Marketing for Proprietary Channels like- Customer Advisory Team with Occasions Based Marketing, Product Launches & other Business enablement.
Led Marketing enablement for oldest Bancassurance partnership- Yes Bank with multiple BTL Partnership, Product launches and enablement for Business & Seller Mindshare.
Led Channel Marketing efforts for Group Business- Term Life & Credit Life.

Chief Manager

Feb 2018 – Oct 2019 · 1 yr 8 mos

Established Customer Marketing vertical to manage 4 Mn + Max Life Customer base with approx. annual budget of 5 Cr +
End to end customer engagement strategy- BTL & Digital engagement. Established Industry first platforms like Super Customer Week- (Recognized at Customer Fest & ACEF awards). Also collaborated in establishing customer engagement platform like Speed Dial Partner for Life.
First in the Industry to do Social Media Engagement via Gamification
Experiential & Influencer marketing into customer partnerships in platforms like Max Life Family Run.
Responsible for driving Retention & Communication strategy via Campaign Management and insights to drive 1100 Cr annual collection.
User Segmentation, Communication strategy, Personalization & Dynamic Content to drive the Multi-Channel and Multi-Device communication strategy via Marketing Automation Tools.
Led Cross Sell for the Organization via Communication strategy & Targeting and product positioning with conversion rate of 8% at par with acquisition and established SPARC – Service point as Retail Channel.
Insights & Research- Loyalty study (Syndicated Research), Net Promoter Score & Concept Testing Research.
Established PR based, Industry First Research Platform – India Protection Quotient to for PR- Share of Voice, Influencer Marketing & AFP via NDTV. In partnership with Kantar across SEC A/B with 7000 + Sample size.

Airtel payments bank

2 roles

Senior Manager

Nov 2016 – Jan 2018 · 1 yr 2 mos · Gurgaon, India

Drive digital marketing initiatives to evolve Airtel Payments Bank as India’s first Digital Bank offering complete banking services on a smartphone
Contribute in overall growth , revenue and user engagement strategy through customer onboarding, App product management , customer experience design , customer offerings and retention marketing
Responsible for driving the CRM Strategy with key focus on Customer Lifecycle Management
Responsible for managing cross- functional tech , product , BI teams to effectively drive customer activation , repeat and cross sell for the organization
Responsible for sharing business and industry insights with the management and respective stakeholders for better business growth and results.

Product Marketing Manager

Nov 2014 – Oct 2016 · 1 yr 11 mos · Gurgaon, India

Conceptualization and design of Merchant Portal, Couponing engine for cashback automation and Merchant section on Customer App.
Led Strategic alliances for the Merchants majorly focused on some regional key merchants and some national partnerships for Offline presence and worked with multiple aggregators for online wallet presence and activation.
Design of merchant lifecycle from Merchant Onboarding Process, activation, merchant incentive program, settlement and issue resolution.
Customer offers design for various merchants to acquire new customers at various merchant points and revenue enhancement.
Worked with brand team to ensure in-shop visibility, production and deployment of various elements for both offline and online merchants.
Led Project for Online Load Cash to increase online load cash success rate by 20% via- S2S & PCIDSS.

Airtel

2 roles

Zonal customer service head

Promoted

Aug 2013 – Oct 2014 · 1 yr 2 mos

Appointed as “Youngest ZCS – India “to handle the entire customer services operations for Bhopal zone for Prepaid, Postpaid and DTH business for Airtel with the help of team of 17 people.
Set new benchmark for Collection of postpaid business and increased collections from 40% to 70%, which was highest at Pan India Level.
Designed “Runner and Spoke Model” for smooth onboarding of Prepaid customers as per new TRAI guidelines.
Driving activation and engagement for Urban and Rural customer service outlets to ensure best customer service at all outlets and ensure no service denial.
Resolution and Management of Key Zonal customer escalations received at Airtel Stores or social media.
Awarded with Bhopal Zone as the best Customer Service Zone for MPCG.

Management Trainee & Postpaid Program Manager

Jun 2012 – Jul 2013 · 1 yr 1 mo

Manage Call Center operations for MPCG to deliver high productivity through controlling, monitoring, analyzing and reviewing the system.
Determined call center operational strategies and worked with various business teams to ensure faster resolution
Successfully launched “1st Airtel Exclusive Outlet “in MPCG-Indore to enhance reach and distribution of the business and received appreciation from the CEO.
Launched Competition Tele calling, One Airtel schemes etc. to increase Broadband Sales for Indore Zone.
Competitive Benchmarking of Service Parameters of Airtel Digital TV with Tata Sky and Dish TV etc.