May 2022 – Dec 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

• Executed influencer marketing campaigns on Twitter and LinkedIn for the launch of SciSpace Copilot – an AI research assistant. Leveraged 20+ key nano, micro, and mega influencers to generate buzz and successfully increase product visibility during the initial stages.
• Provided a comprehensive walkthrough of Copilot's features and its application in research to YouTubers, leading to increased organic mentions about the product on YouTube. Hosted engaging & informative webinars for university students, professors, and librarians.
• Assessed the effectiveness of different paid marketing campaigns and mapped them with the corresponding outcomes to derive valuable insights. Used these data-driven insights to suggest optimization in marketing campaigns, resulting in improved performance and better ROI.
• Managed a team of interns to develop a dedicated social media content plan & strategy for SciSpace. Achieved significant growth in social media followers and engagement, thereby organically increasing brand visibility.

Nov 2021 – May 2022 · 6 mos · Bengaluru, Karnataka, India · Remote

• Generated ad copies for various Facebook & Google campaigns. Performed A/B testing with communications to help reduce the CPL and CPM.
• Collaborated with the Content Team to draft the outline and content for brochures and flyers for Unacademy's partnership program with various schools across the country.
• Worked in collaboration with the CLM Team to draft SMS, email and push notifications for a drip campaign for new Learners for Unacademy Prodigy 2022 and to initiate app download.

Sep 2020 – Nov 2021 · 1 yr 2 mos · Gurugram, Haryana, India · Remote

• Rolled out marketing collaterals, property description documents, press releases, and landing page content for various growth campaigns of SwifLearn.
• Generated marketing ad copies for SwifLearn offerings running on Facebook and Instagram with an aim to significantly reduce CPL and improve conversions.
• Drafted communications over Email, SMS, and WhatsApp to generate leads, and gauge customer interest thereby driving SwifLearn customers to the bottom of the marketing funnel.
• Produced SEO-optimized content for different sections and pages of the organization's website. Also worked on blogs for various contests and events for the SwifLearn Student Community.
• 𝐼𝑛 𝑁𝑜𝑣𝑒𝑚𝑏𝑒𝑟 2021, 𝑒𝑑𝑡𝑒𝑐ℎ 𝑔𝑖𝑎𝑛𝑡 𝑈𝑛𝑎𝑐𝑎𝑑𝑒𝑚𝑦 𝑎𝑐𝑞𝑢𝑖𝑟𝑒𝑑 𝑆𝑤𝑖𝑓𝐿𝑒𝑎𝑟𝑛 𝑡𝑜 𝑠𝑡𝑟𝑒𝑛𝑔𝑡ℎ𝑒𝑛 𝑖𝑡𝑠 𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛 𝑖𝑛 𝑡ℎ𝑒 𝐾-12 𝑠𝑒𝑔𝑚𝑒𝑛𝑡. 𝑇ℎ𝑒 𝑠𝑡𝑖𝑛𝑡 𝑎𝑡 𝑈𝑛𝑎𝑐𝑎𝑑𝑒𝑚𝑦 𝑤𝑎𝑠 𝑎 𝑡𝑟𝑎𝑛𝑠𝑖𝑡𝑖𝑜𝑛 𝑑𝑢𝑒 𝑡𝑜 𝑡ℎ𝑖𝑠 𝑎𝑐𝑞𝑢𝑖𝑠𝑖𝑡𝑖𝑜𝑛.

Jul 2020 – Sep 2020 · 2 mos · Ghaziabad, Uttar Pradesh, India · Remote

• Created content for the social media accounts of Droot and its clients to drive high user engagement on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Researched, drafted, and published SEO-optimized industry-specific articles and blogs for Droot and its clients.
• Reviewed and analyzed client sites for areas that can be improved and optimized using different on-page SEO aspects.
• Analyzed effective keywords and techniques used by competitors to produce SEO-friendly content for client sites.

Jan 2020 – Jun 2020 · 5 mos · Gurugram, Haryana, India

• Produced website content under various niches such as sports, business, and technology for the organization.
• Worked on Search Engine Optimization (SEO) techniques and guidelines to make the articles reach a larger mass audience.
• Handled Content Management System (CMS) WordPress to create, edit, and publish articles for the website of the media house.
• Proofread, edited, and published content submitted by freelance writers for the organization's website.

Jul 2019 – Dec 2019 · 5 mos · Gurugram, Haryana, India

Jan 2018 – Jun 2018 · 5 mos · Pune, Maharashtra, India · On-site

• Methodology for reducing product completion time successfully suggested to the Production
• department.
• Worked in coordination with the vice-president and sales head to generate significant leads for the organization.
• Aided the Supply Chain department in the smoother implementation of FIFO (first in, first out) method for the natural flow of inventory.
• Determined the most effective approaches to new projects by reading and analyzing blueprints, drawings, and sketches.

Jun 2017 – Jul 2017 · 1 mo · Dadri, Uttar Pradesh, India · On-site

• Training in the Turbine Maintenance Department (TMD) of the coal and gas-fired thermal power plant dealt with the functioning and maintenance of each turbine unit of the two stages of the plant.
• Complete overview of the different stages involved in the production of electricity through steam and its distribution was provided.
• Each component of the thermal power plant and its significance was discussed in detail.
• Improved methods for measurement, documentation, and workflow management.

Jun 2016 – Jul 2016 · 1 mo · Sonipat, Haryana, India · On-site

• Industrial training dealt mainly with the foundry processes involved for producing metal castings
• (CMS crossings) for Indian Railways & other international & domestic organizations.
• Machining processes involved and other physical and chemical tests (destructive and non-destructive) were also a part of the training.
• Increased understanding of foundry industry processes by assisting the testing team with administrative tasks.
• Maintained high levels of efficiency during training by taking detailed notes and asking questions.