Jessica Francis Kasprzak — Business Development Executive
I’m a marketing executive with 20+ years leading global events, field marketing, and experiential programs that drive pipeline, accelerate deals, and strengthen customer relationships. My work sits at the intersection of revenue, brand, and customer experience, and I focus on programs designed to shift revenue, strengthen relationships, and advance the business in meaningful ways.I’ve led large-scale initiatives for high-growth SaaS companies and Fortune 100 brands, owning multimillion-dollar portfolios, global teams, and the cross-functional alignment required to influence strategy and execution at scale.Things that matter to me:• Event and field marketing strategies tied directly to revenue and retention• Modern, efficient operations powered by AI, data, and strong workflow design• Clear leadership in fast-moving environments and scaling programs without losing quality• A holistic view of the ecosystem: proprietary flagships, roadshows, executive experiences, ABM and field motions, third-party sponsorships, internal events, and enablement• Bringing structure, creativity, and accountability to complex cross-functional workI create alignment between marketing and sales and turn strategic experiences into real, measurable results.
Stackforce AI infers this person is a Marketing Executive with expertise in B2B SaaS and experiential marketing.
Location: Westlake, Ohio, United States
Experience: 23 yrs 2 mos
Skills
- Event Marketing
- Corporate Communications
Career Highlights
- 20+ years in global marketing leadership.
- Expertise in experiential marketing for Fortune 100 brands.
- Proven track record in driving revenue through events.
Work Experience
Outreach
Director of Global Events (1 yr)
Sprout Social, Inc.
Director, Events (2 yrs 9 mos)
GE Current, a Daintree company
Senior Manager, Global Events & Training (2 yrs 11 mos)
Online Tech
Events and Public Relations Manager (2 yrs)
Oracle | TOA Technologies
Marketing and Events Manager (1 yr 1 mo)
Meister Media Worldwide
Events Manager (1 yr 4 mos)
JFK Communications, LLC
Principal (17 yrs 2 mos)
Volkswagen Motorsport, Arciero Miller Racing
Event Manager/PR Consultant (3 yrs 6 mos)
JDRF
Special Events Coordinator (1 yr 5 mos)
Big Brothers Big Sisters
Partnership Development Coordinator (1 yr 5 mos)
Painesville Area Chamber of Commerce
Assistant Director (2 yrs)
Education
at Kent State University