Dec 2018 – Nov 2019 · 11 mos · Mumbai Metropolitan Region

• Emeritus - Now a unicorn, deals into IVY league education for working professionals across the world. My work here was to generate leads specifically from google maintaining and reducing acquisition costs eventually.
• Apart from knowing how MNC's work and the perks of being a part of it. This company has taught me a lesson for life - a good one which is going to help me making hard choices easier!
• Never switch only for money - it could be alluring but maybe not in your best interest!

May 2018 – Dec 2018 · 7 mos · Mumbai, Maharashtra, India

• UpGrad is an Ed-tech company providing courses for working professions in India and now in North America - Now also a unicorn. My work here was to generate leads via Paid Promotion with a set budget allocated course wise. Specifics were as follows:
• 1. Worked across multiple channels Including Google, Bing, LinkedIn and Quora - Mainly in lead gen and User retention via Performance Marketing.
• 2. Ad-words campaign restructuring and optimization to bring down Cost Per Acquisition by 30% for Technology Programs.
• 3. Competitor analysis – Website, Ads, Content, Email Marketing, Auctions standings.
• 4. Technical involvement for conversion tracking, automated reporting and ERP for better and real time Ads effectiveness tracking.
• UpGrad was one of the most dynamic and growth based environment I got to work in under an exemplary leadership who I still look up to. Preferring better remuneration and availability of offers made me switch. This switch taught me a great deal about wisely choosing great companies to work with.

Jan 2018 – Apr 2024 · 6 yrs 3 mos · Madhya Pradesh, India

• RepairMax is all about building a future ready post sales service infrastructure (particularly the last mile) for consumer electronic brands where our aim is to deliver:
• > Quicker response time and TAT for brands
• > Upfront pricing for customers
• > Fair compensation for technicians
• Possible with a tech driven & an interoperable digital infrastructure for repairs. We aim to use tech to moderate quality, speed, and efficiency.
• My role is to manage operations, strategy and create the most efficient and interconnected repair infrastructure.
• I also help in bringing more brands on board and build a more powerful operating team.
• So far we have achieved our targeted of results including:
• 1. 30% Customer retention.
• 2. 4.2 Average rating on google
• 3. 25% increased efficiency per field service engineer
• We are further aiming for
• 1. Executive level collaboration for seamless interoperability.
• 2. 100% virtually run lead management systems.
• 3. Data analytics for cost optimizations and fair real-time incentive distribution.

Jan 2017 – Feb 2018 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Innovaccer is a Healthcare Analytics company, now a Unicorn. My role was to create visibility among the c-suite professions in US healthcare. Successfully leaded to below mentioned traction:
• 1. Boosted website traffic to 3000+ monthly visitors by creating an integrated social media strategy.
• 2. Optimized social media / Remarketing campaigns.
• 3. Planned lead generation strategy to support sales team with 60+ monthly leads.
• 4. Established C-suite employees as thought leaders and driving 50% Leads via LinkedIn.
• 5. Inbound generation via Hubspot ABM.
• Received certificate for exemplary performance. Single handedly organizing hackathons for tech talent search and received appreciation for the a great turnup.
• While B2B was an interesting field to work with B2C intrigued me more hence the switch.

Nov 2015 – Dec 2016 · 1 yr 1 mo · Greater Jaipur Area

• A tour to 7 cities of India in a month exploring different startup ecosystems and interacting with young entrepreneurs, investors, and incubators. It was my attempt to spread awareness of the awe-inspiring beauty of this country and give a flavor of entrepreneurship to today’s youth as well as to the want to be entrepreneurs.
• Built a bigger network where startups / young individuals, elders and every possible person impressed by the term 'startup' could connect with each other eventually giving a boost to the pace of existing startup culture.

Apr 2015 – Mar 2016 · 11 mos

• Managed ops under various verticals including event management, digital content creation, entrepreneurial education, networking, inter-college events and while at it, picked up the skill set required to run an organization.

Sep 2013 – Mar 2015 · 1 yr 6 mos

• Helped in organizing events, reaching out to college students, arranging sponsorship proposals and learning business skills while at it all.

May 2014 – Sep 2015 · 1 yr 4 mos · Greater Jaipur Area

• Headaway , previously known as Lead Intern is an initiative to bridge the gap between the students seeking learning opportunities and the startup / SME world that require talented and hard-working individuals, to help them grow in this competitive world. We provided well curated internships along with startup founders and match it with appropriate talent.
• This was my first stint at entrepreneurship and I looked after business development, internship curation and team management.