Sep 2017 – Aug 2020 · 2 yrs 11 mos · New Delhi Area, India

• POPxo is a women-centric content platform that grew to 43 million monthly active users across all platforms

Dec 2015 – Dec 2018 · 3 yrs · San Francisco Bay Area

Jun 2015 – Sep 2022 · 7 yrs 3 mos · India

• LBB, founded by Suchita Salwan and Dhruv Mathur, focuses on audience engagement through content and discovery. It grew to over 70 million users before being acquired by Nykaa

May 2015 – Mar 2019 · 3 yrs 10 mos

• Trips Lead, India: Currently leading our efforts on launching experiences in India.
• Building Foundational components:
• Trust & Safety: Strategy, design and implementation of a localized verification offering for Indian users.
• Payments: Lead cross functional collaboration across Product, Engineering and our Local payment gateway partner to set up localized payment options (debit / credit)
• Product Localization: Build product roadmap based on market knowledge to localize our product offering in India (demand and supply side)
• Growth Marketing: Build locally relevant messaging and optimization strategies on key channels (google/facebook) to drive demand.
• Strategic Partnerships:
• Lead Strategic partnerships across verticals to build trust by association, awareness and demand for Airbnb. Few notable partners include Thomas Cook (one of a kind), Tripoto, TripHobo, Citibank, SBI, HDFC, Ixigo, CondeNast, Nat Geo, Little Black Book, JetAirways, British Airways, Paytm & Quirk.
• Tested several affiliate partners and networks to drive demand for Airbnb.
• Brand Marketing:
• Interim lead on localizing our global brand campaigns to build awareness around the concept of Airbnb in India.
• Led our first successful OOH campaign across Delhi, Mumbai and Bangalore
• Cross functional liaison to run our first Bollywood influenced campaign with Dharma Productions

Nov 2011 – May 2015 · 3 yrs 6 mos

• First female engineer at Airbnb
• Founding member of the growth team at Airbnb, currently a team of 30 people.
• Productized our performance marketing efforts to scale, optimize and efficiently spend our marketing dollars across 20 languages.
• Strategy, design and implementation of our in house tracking tool to measure our partnership and performance marketing efforts
• Lead engineer to drive organic (SEO) growth on really competitive verticals (accommodation, vacation rentals etc)
• Built Experimentation framework to test, measure and iterate at scale.

Jan 2010 – Nov 2011 · 1 yr 10 mos · San Francisco Bay Area

• Design, architect & implement analytics infrastructure for near real time processing
• Define key performance metrics for the product and the company
• Design & implement external facing dashboard for publishers as well as internal reports for tracking day-to-day progress - Ongoing product analysis & modeling to guide data-driven product roadmap

Jun 2008 – Feb 2010 · 1 yr 8 mos · San Francisco Bay Area

• Design & architect targeting and delivery optimizations of social ads on Facebook, Myspace, Twitter, and the Web - Design & implement robust end-to-end reporting infrastructure using Hadoop,HBase, Hive
• Data Modeling & Analysis to identify unique social insights for brand advertisers.
• Product specification & documentation for new social advertising products (Pulse, SIA 2.0, Social Overlay) & features.
• Work closely with team of 4 engineers with a focus on agile development philosophy

Jun 2007 – Jun 2008 · 1 yr · San Francisco Bay Area

• Designing and developing an antispam service for trackbacks on Movable Type blogging platform.
• Prototyping & Cost/Benefit analysis of ad serving & ad management tools
• Unified data analysis & reporting hub for all blogging platforms

Jun 2006 – Dec 2006 · 6 mos · Raleigh-Durham, North Carolina Area

• Designed and developed a tool for benchmarking performance of Host Attach kits on Windows/Linux/VMware
• Deployed by SAN/Host Utilities group for comparing performance measurements across product releases
• Worked closely with a group of 12 colleagues at Netapp Raleigh and Netapp Bangalore