Christina Le

VP of Marketing

Boston, MA, USA6 yrs 5 mos experience

Key Highlights

Built marketing functions from scratch at multiple startups.
Drove significant organic growth without paid media.
Passionate about storytelling and brand integrity.

Stackforce AI infers this person is a SaaS marketing expert with a focus on organic growth and community engagement.

Contact

Skills

Core Skills

Marketing StrategyGrowth MarketingProduct MarketingSocial Media Marketing

Other Skills

positioningnarrativedemand generationcontentlaunchespartnershipslifecyclecommunitygrowth strategyorganic marketingevent managementsocial media managementcommunity buildingcontent strategysocial media strategy

About

I didn’t enter marketing through a formal program. I built my career inside the social feeds. I was the first social hire at five different companies, each time starting from zero. No brand guidelines. No playbooks. Just business goals, a blank calendar, and me figuring it out as I went. Working that way taught me how to move fast without being careless. I could spot patterns before there was data, and I was able to make things resonate, especially when no one’s handed you the language yet. Everything I know, I had to teach myself. And that scrappiness shape my approach. It’s what made me enthusiastic about startups. Now, I’m a Head of Marketing. But I still operate like a practitioner. I still believe that good marketing is earned, not manufactured. And I still wrestle with what it means to do this work well—in a profession that rewards speed, but rarely stops to ask what we’re building long-term. I care a lot about trust. I care about storytelling with a spine. And I really, deeply, truly care about helping social and brand teams feel like they’re doing work that matters...not just content that performs. You won’t find playbook jargon or polished frameworks here. I write openly (and often) about the realities of leading marketing in my newsletter, TheseChapters. It’s a space for people who are figuring out the tension between growth and integrity, especially those who, like me, didn’t get here by playing it safe. If you’ve ever felt like the job was both wildly creative and quietly existential then you're my kinda people. Let's connect!

Experience

1 yr 3 mos

Diesel Direct

– Present

social media strategycontent distributionSocial Media Marketing

Slate

2 roles

Head of Marketing

Promoted

Dec 2025 – Present · 3 mos · Remote

Advisor

Aug 2025 – Dec 2025 · 4 mos · Remote

Slate exists because social teams have always had to make do with scraps—hacking together tools built for other industries, and never quite tailored to the pace and polish expected of them. The goal is to give those teams something better which is a software designed specifically for how social actually works.

Plot

2 roles

Head of Marketing

Promoted

Aug 2024 – Dec 2025 · 1 yr 4 mos · Remote

First and only marketer at Plot through its growth to ~$2M ARR.
Built the marketing function from scratch and owned everything end-to-end: positioning, narrative, demand generation, content, launches, partnerships, lifecycle, and community. Growth was driven entirely through organic channels. No paid media, no agency support.
Highlights:
∙ Took Plot from early-stage product to ~$2M ARR
∙ Defined Plot’s positioning as a video-first social listening platform
∙ Built a durable inbound and founder-led growth engine
∙ Launched Product Hunt, reports, webinars, and executive events
∙ Worked directly with Sales and Product to turn insights into pipeline
∙ Established brand credibility with enterprise customers in beauty, commerce, and food & beverage

positioningnarrativedemand generationcontentlaunchespartnerships+4

Advisor

Dec 2023 – Aug 2024 · 8 mos · Remote

Openphone

2 roles

Manager, Social Media and Community Manager

Feb 2024 – Jul 2024 · 5 mos

Social Media & Community Manager

Feb 2022 – Mar 2024 · 2 yrs 1 mo

Joined OpenPhone at Series A->B as the company’s first social and community hire.
Built the social and community function from the ground up within a fast-moving startup environment, partnering closely with Brand, Content, and Product Marketing. Focused on establishing voice, scaling distribution, and turning social into a meaningful growth and community channel.
Impact:
∙ Scaled LinkedIn following 400%+ from an early base
∙ Launched TikTok and drove early traction and engagement
∙ Established social support and escalation workflows with CX
∙ Led high-visibility brand moments, campaigns, and launches

Pandadoc

Social Media Manager

Sep 2021 – Feb 2022 · 5 mos

Brought in to rethink PandaDoc’s social strategy during a high-growth phase.
Redesigned content, distribution, and audience strategy to shift social from maintenance to momentum. In six months, materially accelerated audience growth and engagement across LinkedIn and Instagram.
Impact:
∙ Scaled LinkedIn from ~18K to 58K followers (+225%)
∙ Drove sustained engagement growth across core channels
∙ Established a more opinionated, distribution-first approach to social

social media managementcommunity buildingcontent strategySocial Media Marketing

American bench craft

Social Media Strategist

Jan 2018 – Jan 2020 · 2 yrs

Premium leather goods company. Responsible for social presence on Instagram and Facebook using both paid and organic advertisement, along with influencer marketing and giveaways.