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Andy Anderson

Co-Founder

Dubai, Dubai, United Arab Emirates4 yrs 2 mos experience

Key Highlights

  • 20 years of brand-building experience across multiple industries.
  • Founded innovative platforms for coffee enthusiasts.
  • Expert in connecting consumers with brands.
Stackforce AI infers this person is a B2C marketing expert with a strong focus on brand development in the F&B sector.

Contact

Skills

Core Skills

Strategic Marketing ManagementStart-up LeadershipBusiness OwnershipLeadershipBranding & IdentityContent Management

Other Skills

AdvertisingAnalytical SkillsB2B MarketingB2B Marketing StrategyB2C MarketingBrand DevelopmentBrandingBusiness AnalysisBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Career DevelopmentCommunicationConsumer MarketingContent Marketing

About

I’ve spent the last 20 years building brands people actually care about. I started out at Procter & Gamble, where I learned how consumers think and what makes them act. From there, I moved into tech and eventually became VP of Marketing. I’ve led teams across Africa, the Middle East, and Europe. I’ve launched products, grown revenue, and helped companies turn their brands into movements. I’ve worked across FMCG, tech, and F&B. I understand how to speak to both sides of the table: consumers and businesses. Whether it’s a shampoo on a supermarket shelf, a software platform for enterprise clients, or a piece of specialty coffee equipment, I know how to connect with the people who matter. But the truth is, coffee was always the obsession. A trip to Ethiopia lit the match. What started as curiosity became something deeper. I dove into sourcing, roasting, brewing, and everything in between. I began sharing what I was learning, and those posts started to resonate with baristas, home brewers, and anyone who just really loves a good cup. Today, my content reaches more than 400,000 people across platforms, and my blog, FLTR Magazine, has nearly 10,000 subscribers. Now I’m Chief Brand Officer at Brewing Gadgets. It’s the perfect intersection of what I know and what I love. Strategy meets specialty coffee. I get to build a brand from the inside out, lead a smart and scrappy team, and help shape how people experience brewing at home and in cafés. This isn’t a job I fell into. It’s one I was always headed toward.

Experience

The home barista project

Founder

Jul 2025Present · 8 mos · Dubai, United Arab Emirates · Remote

  • The Home Barista Project is a platform built for people who brew coffee at home and want to keep learning. We share practical, honest content that helps home brewers improve their skills, choose the right gear, and feel part of a global community. No gatekeeping. No pressure. Just good coffee, solid tools, and people who care enough to share what they’ve learned.
  • We publish in-depth blog articles, host brewing tutorials, and organize hands-on events like The Home Barista Show and The Home Barista Championship. Whether you’re just starting out or have been brewing for years, this is a space to grow.

Criterium coffee awards

Founder

Jun 2025Present · 9 mos · Dubai, United Arab Emirates · On-site

  • Founded and launched Criterium, the UAE’s first independent, community-driven awards platform for specialty coffee. Defined the vision, built the nomination and voting process, and led all aspects of strategy, branding, and communication. Established partnerships while ensuring full transparency by keeping awards free of sponsor influence. Created a comprehensive award structure recognizing cafés, professionals, and equipment, and managed public engagement through website development, social media, and editorial content. Positioned Criterium as a trusted resource for the UAE coffee community, focused on celebrating true excellence.
Strategic Marketing ManagementStart-up LeadershipCommunicationStart-up VenturesB2B MarketingConsumer Marketing+1

The home barista show

Founder

May 2025Present · 10 mos · Dubai, United Arab Emirates · Remote

  • The Home Barista Show is a first-of-its-kind coffee event designed for home brewers.
  • Meet national barista champions, learn from expert home brewers, discover new gear, and
  • connect with others who brew at home.
Visual CommunicationStrategic Marketing ManagementBusiness OwnershipStart-up VenturesSearch AdvertisingFacebook Marketing

Brewing gadgets

Chief Brand Officer

Oct 2024Present · 1 yr 5 mos · Dubai, United Arab Emirates · On-site

Inbound Lead GenerationLeadershipSales and MarketingSocial Media MarketingIntegrated MarketingBusiness Analysis+46

Fltr magazine

Editor In Chief

Jan 2022Present · 4 yrs 2 mos · Dubai, United Arab Emirates · Remote

  • FLTR is an independent online magazine about coffee, culture & people.
SEO CopywritingContent ManagementBranding & IdentityB2B MarketingDigital StrategyVisual Communication+17

Education

Stellenbosch University

Bachelor of Economic Sciences — Economics

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