Sep 2020 – Present · 5 yrs 9 mos · Gurugram, Haryana, India

• Working for a multitude of E-commerce businesses across various niches; ranging from Fashion, Personal Care, Beauty, FMCG, Nutrition, Luxury and many more.
• Helped businesses break even for their online advertising efforts and become profitable over time. This was done with the help of a rigorous data-driven practice that included constant testing & data analysis. Watching the KPIs such as CPA and ROAS closely and optimizing for the business’ objectives.
• Selected Results:
• ● Got a ROAS of 6 while managing $300k/month in ad spends for a luxury furniture E-commerce based in London. Established Google Ads as a main sales channel. The business could only generate sales from Facebook Ads before.
• ● Generated consistent sales for the a Pharmaceutical E-commerce business based in USA while facing budget constraints. This resulted in 3x Revenue for the client in the 2nd Quarter of 2021.
• ● Drove a 300% Increase in new customer acquisition without increasing the acquisition cost per customer for a Children-wear E-commerce by using ‘Hyper-local Search Engine Marketing’ and doubled their revenue in 3 months.
• ● Boosted sales for a UK based Fashion E-commerce Business by 150%, primarily through. Facebook ad campaigns while consistently maintaining a profitable ROAS of 10.
• ● Revamped the digital strategy for a Health & Fitness E-commerce to reduce cost per acquisition by 25%.

Sep 2019 – Sep 2020 · 1 yr · Gurgaon, India

• Used Content Marketing for qualifying Leads through different Lead Stages. The process involved using Social Media Marketing & SEO along with SMS & Email Campaigns to engage users. Redefined the Company’s SEO strategy to engage the user much before the ‘Buying-Phase’. Worked mostly with external agencies and vendors to get the deliverables (creatives, content, etc.).
• Selected Results:
• ● Increase Ad Reach in Non-Hindi Speaking Regions of India by 200%.
• ● Started Corporate Franchise Channel & got 2 Sign-Ups within 3 months.
• ● Admissions Ad Budget Reduced by 30%.
• ● Lowered Customer Acquisition Cost by 21% within 3 months.
• Strategies
• ● Built a Funnel for the company, entry point for the Funnel was our Blog.
• ● Ran Ad Campaigns in Regional Languages to enhance ad reach.
• ● Started LinkedIn & Twitter Paid Marketing to generate leads for Corporate Tie-Ups.
• ● Introduced all three kinds of Keywords (Buy, Locate & Inform) into the SEO/SEM strategy. Use Cases for Footprints Childcare are below:
• ○ Buying Query- “Best Playschool for Admission”
• ○ Location-Based Query- “Best Playschool Near Me”
• ○ Information Keywords- “Parenting Tips for Toddlers”
• ● Achieved greater Traffic & User-Engagement with the use of Information Keywords at a much cheaper cost.
• As it turns out, it is a very effective method to build trust in your Target Audience.

Aug 2016 – Sep 2019 · 3 yrs 1 mo · Gurgaon, India

• Led internal team to replace reliance on the expensive external agency. Provided strategic and tactical guidance to a team of 4 with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc) along with Company Blog, Email Marketing Campaigns, SMM and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives,
• Selected Results:
• ● Increased social media ROI by 275% and digital marketing lead generation by 124%.
• ● Grew Facebook likes' from zero to 48k and boosted YouTube Subscribers from a few hundred to 29,956.
• ● Improved Google Adwords & Facebook Ads collective ROI by 104% and achieved top organic rankings for brand keywords.
• ● Helped in making Product & Inventory related decisions through Individual Product Performance Reports of Google Analytics.
• Strategies
• ● Worked closely with branding team to develop a new social media strategy, replacing overt sales pitches with a focus on engagement and customer care.
• ● Led transition of company blog from Third-party vendor to WordPress in order to enable a number of employees to create and post content at will.
• ● Developed engaging, viral content to build a social media audience, including contests, original videos and crowd-sourced content.
• ● Fetched valuable data for the company through the installation of Google Analytics Enhanced E-commerce Tracking on the website.
• ● Revamped PPC advertising and removed underperforming or costly ads, resulting in an immediate
• performance improvement. Conducted A/B tests to optimize all ads.
• ● Audited content to identify SEO/traffic generation opportunities and then worked with in-house writers to create high-impact "cornerstone" content

Aug 2015 – Jul 2016 · 11 mos

• I catered to the Maharashtra's local polyester markets of Bhiwandi, Tarapur and Umergao along with a few customers in Sonepath (Haryana). My work not only includes promoting my products but it also has a technical aspect of modifying the current products to the customer needs and developing new products previously unknown to the market.

Jun 2015 – Aug 2015 · 2 mos

• Did extensive training for 45 days, studying in very detail all the aspects of polyester yarn manufacturing process. Also made a project report on the role of air flow in quenching process and how does it affects the properties of polyester filaments during this period.

Apr 2013 – May 2015 · 2 yrs 1 mo · Remote