Dec 2022 – Aug 2024 · 1 yr 8 mos · Bangalore Urban, Karnataka, India · On-site

• As a Digital Marketing Team Leader | SEO
• Total 6.5 years of experience in Digital Marketing.
• Lead and manage the development and execution of comprehensive search engine optimization strategies to drive online visibility, organic traffic,
• and search engine rankings for the Company's digital assets.
• Resposbilities:
• Developing and executing SEO strategies.
• Conducting advanced keyword research and analysis.
• Optimizing website content and architecture.
• Overseeing technical SEO improvements.
• Leading backlink acquisition efforts.
• Preparing detailed SEO performance reports.
• Managing and mentoring the SEO team and client websites.
•  Key Responsibilities:
•  Organic Traffic Growth
• Significant increase in organic traffic to the website.
• Achievement of targeted growth in search rankings.
• Effective utilization of high-impact keywords.
•  Keyword Research and Optimization
• Thorough research and selection of relevant keywords.
• Integration of keywords across content and metadata.
• Continuous monitoring and optimization of keywords.
•  Content Strategy and Optimization
• Creation of SEO-driven content plans aligned with goals.
• Optimization of existing and new content for SEO.
• Consistent improvement in user engagement metrics.
•  Technical SEO Excellence
• Identification and resolution of technical SEO issues.
• Enhancements in website speed, responsiveness, and UX.
• Successful implementation of structured data.
•  Backlink Strategy and Acquisition
• Development of a robust backlink acquisition plan.
• Acquisition of high-quality backlinks from authoritative sources.
• Monitoring backlink profile and impact on search rankings.
•  SEO Reporting and Analysis
• Regular preparation of comprehensive SEO reports.
• In-depth analysis of performance data and trends.
• Data-driven insights for strategy refinement.
•  Team Leadership and Collaboration
• Leading and managing the SEO team.
• Collaborating with content, technical, and marketing teams.
• Providing guidance and mentorship to team members.

Jan 2022 – Nov 2022 · 10 mos · Bangalore Urban, Karnataka, India · On-site

Aug 2019 – Dec 2021 · 2 yrs 4 mos · On-site

• I have completed 5+ years in the Digital Marketing Industry, Handled Digital Marketing projects
• As a Senior Digital Marketing Analyst,
• . Created solution-based execution plans to achieve business goals based on Google Analytics and internal ranking reporting data.
• · Tools used: Ahref’s, SemRush, Majestic Seo, Backlink Watch.
• · Competitive analysis – Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing back links and outbound links, and strategies used to gain traffic.
• · Keywords Analysis: Google Keyword Planner, Word Tracker, Ubersuggest.
• · Search Engine Optimization Strategy, Initial Ranking Reports.

Jun 2017 – Jul 2019 · 2 yrs 1 mo · On-site

• I worked for many websites and successfully getting higher rankings in Google search engines.
• Do the SEO Under Guidelines of Search engines.
• Conducting SEO Audit And Make the Website search engine in a friendly way.
• Conducting Keywords Research finding the Best Traffic Keywords.
• To Build the Quality Backlinks to the websites.
• Following Latest Digital Marketing Trends and Successfully Implementing them and getting ROI To The Customers.
• SEO: On page and Off page
• ON-PAGE OPTIMIZATION -
• Title Tag Optimization
• Meta Tag Optimization
• Optimizing websites by Analyzing Clients Individual WebPages using: Duplicheker, Copyscape, for Refreshing Content
• Keyword Optimization
• Keywords Density Analysis
• Complete Website Analysis includes
• Text to Html Ratio, Website Loading Speed, Site Navigation Structure, Creating Alt tags, Title Tags for images
• Tools used: Ahrefs, SEM Rush,iWebchk, Screaming Frog.
• Creating Google-friendly Internal URLs
• Url Canonicalization Creation using FTP access code
• XML Sitemap Creation
• RSS Feed Creation
• Robots Text Creation
• OFF-PAGE OPTIMIZATION:
• Directory Submissions, Profile creation, Bookmarking, Forums, Article.........
• Creating Attractive Infographics and Sharing in Social Networks for User Engagement
• GOOGLE WEBMASTER TOOLS:
• Analyzing Backlinks, Sitemap Updation, Solving Crawl errors
• SOCIAL MEDIA OPTIMIZATION –
• Social Networking Profile Optimizations in Facebook, Twitter, Linkedin, Pinterest
• Creating Pages on Facebook, Facebook Insights (Increased likes, Impressions)
• Analysis of Competitor Social Networks Profiles on Twitter and Facebook
• I used top Social Media Tools like Hoot Suite, Only Wire for Posting content on multiple social networks simultaneously
• GOOGLE ADWORDS
• . Good Knowledge of Search Campaigns, Display Campaigns.