Nov 2024 – May 2025 · 6 mos · Bengaluru, Karnataka, India

• Part of Platform/Growth Pod, established a new visual identity for the product across all verticals, including visual guidelines and visual assets (illustrations, icons, motion etc), in close collaboration with design system teams.

Jul 2023 – Nov 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

• ° Part of the first Visual Design team for the company, developed a wide range of visual assets for the ZEE5 OTT app’s product initiatives. Collaborated closely with other visual designers, product designers, user researchers, ux writers, product managers, developers and other stakeholders to deliver user-centric designs.
• ° Took responsibility of the Illustration vertical. Defined and built the ZEE5 Illustration System, the Spot Illustration Library and the Avatar Library. Constructed componentisable asset libraries for the same. Established specific design principles to bring about consistency and streamline timelines and productivity. Guided associate visual designers and interns for the same.
• ° Identified and implemented opportunities where visual improvements would boost performance and delivered optimal impact. Defined user interaction-oriented visual design principles that helped establish the visual design direction for the product and are currently in use for development of all visual assets.
• ° Undertook branding and identity design for ZEE associated AI products, multiple games and B2B mechanisms.

Jun 2022 – Jul 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

Jan 2022 – Apr 2022 · 3 mos · Mumbai, Maharashtra, India

• ° Undertook Graduation Project (Mascot: The Brand Mojo) about the impact of anthropomorphised mascots on a brand’s identity. Subsequently designed an anthropomorphised mascot - based brand identity for fintech startup Financepeer.
• ° Ideated and developed store display designs for Baskin Robbins India’s Summer 2022 brand campaigns featuring their new Slushes range among multiple other additions.
• ° Conceptualised and developed new merchandise collateral and branding assets for agency client Brooklyn Creamery, an Indian vegan low calorie health conscious ice cream brand.
• ° Created design assets for agency clients Phoenix Kessaku, One Bangalore West and Amara, all Indian luxury real estate giants.

Sep 2021 – Sep 2021 · 0 mo · Delhi, India

• ° Created multiple types of product packaging for cosmetic products for agency client PHY under Pureplay Skin Science who create specialised vegan self care products for men.
• ° Visualised moodboards, developed storyboards and keyframes for brand identity video for agency client Stockal, a global investing platform.

Jul 2021 – Aug 2021 · 1 mo · Delhi, India

• ° Self-initiated and pitched packaging design, website design (PWA + Android) and social media campaign for the brand’s soon to be released Cold Brew Cans range, which was received with encouragement and enthusiasm.
• ° Developed website design (PWA + Android) and iconography for specific products like Gift Boxes, Deal Of The Week etc.
• ° Developed website design and iconography (PWA + Android) for their new Frother launch, edited product shoot images for the same.