Sang Han

CEO

San Francisco, California, United States21 yrs 4 mos experience

AI Enabled

Key Highlights

Led design for major travel brands at Expedia.
Reimagined mindfulness experiences at Calm.
Directed UX for Google's Health and Fitness products.

Stackforce AI infers this person is a design leader in the travel and wellness industries, specializing in user experience and product innovation.

Contact

Skills

Core Skills

Design LeadershipProduct DesignProduct InnovationUser Experience (ux)Creative DirectionBrand DevelopmentLeadershipDigital Innovation

Other Skills

Artificial Intelligence (AI)Design SystemsInteraction DesignVisual DesignUser Interface DesignMotion DesignStorytellingArt DirectionBranding & IdentityAdvertisingCampaignsPhotographyInteractive AdvertisingCreative StrategyGraphic Design

About

Currently, I am the VP of Design at Expedia Group, leading design and innovating on the future of travel for Expedia, Vrbo, and Hotels.com. For the last 12+ years, I’ve focused on shaping the products that define our daily lives. Before joining Expedia, I served as VP of Design at Calm, where I reimagined mindfulness, sleep, and relaxation for millions of users worldwide. My journey has also taken me from the billion-user complexity of Google Maps and the 0→1 build of Google's Health & Fitness space to the culture-shifting launch of Apple Music and the redesign of the App Store. I’ve also held leadership roles at Uber and Facebook, where I focused on strengthening holistic mobility foundations and redesigning platforms for massive ecosystem growth. I pride myself on bridging the gap between hands-on craft and executive strategy. Having led cross-functional teams of 100+, my philosophy is simple: I rally teams around bold ideas to deliver innovation that meaningfully improves the human experience. Awards & Recognition — ADDY, AIGA, Awwwards, Cannes Cyber Lion, Communication Arts, Creativity International, D&AD, FWA, One Show, Webby

Experience

Expedia group

VP of Design

Mar 2026 – Present · 0 mo · San Francisco Bay Area

As VP of Design for Traveler Brands, I lead the design function for our flagship portfolio: Expedia, Vrbo, and Hotels.com. My focus is on setting a world-class standard for design across the traveler journey, ensuring our experiences are as seamless as they are delightful. By placing AI at the center of our design philosophy, my team and I are reimagining the future of travel—building intuitive, personalized, and forward-thinking solutions that help millions of people explore the world with ease.

Artificial Intelligence (AI)Design LeadershipDesign SystemsProduct DesignProduct Innovation

Calm

VP of Design

Feb 2025 – Mar 2026 · 1 yr 1 mo · San Francisco Bay Area

Led the design, research and content of Calm’s global consumer experiences.
Drove the launch of Sleep, Calm’s first app since its flagship launch in 2012. Led the overall 0→1 design, creative and product strategy of one of our most critical wellness priorities; adding deep integration with AI with personalized plans/activities to provide individual needs that compliment our world-class content.

Design LeadershipDesign SystemsProduct InnovationProduct DesignArtificial Intelligence (AI)

Uber

Director of Product Design

Mar 2024 – Feb 2025 · 11 mos · San Francisco, California, United States

Director of UX Foundations designing the systems and technologies that enable Uber to plan, execute and build the business at scale for our Rider, Eats and Earner products as well as critical innovations like AI/LLM. We define the core product experience, both from a visual and user-interaction perspective as well as the core foundations of Uber’s user interface; bringing together all of our experiences together under a single, unified framework.

Design LeadershipUser Experience (UX)Product DesignDesign SystemsInteraction DesignProduct Innovation+2

Google

2 roles

Director of User Experience

Promoted

May 2021 – Mar 2024 · 2 yrs 10 mos · San Francisco Bay Area

Director of Product Design leading a multifaceted team of UX designers in establishing the holistic 0→1 Health and Fitness product experience across Google. My team is responsible for establishing the overall UX across Google wearable portfolio and establishing the end to end mobile product experiences as well as developing the first ever design system focused on Health and Fitness. Along with building the holistic ecosystem, I also lead the Gen AI and Premium services design teams innovating on future products and offerings.

Visual DesignProduct DesignDesign SystemsMotion DesignUser Experience (UX)Leadership+2

Design Director

Apr 2018 – May 2021 · 3 yrs 1 mo · San Francisco Bay Area

Head of Geo’s UX Design Studio leading a group of visual, motion, product, and content designers helping to define and drive the evolution of Google Maps and Google Earth. During this time I led the product redesign, rebrand as well as establishing the first map focused design system at Google. This was the first major design evolution in nearly 15 years.

Visual DesignDesign SystemsMotion DesignUser Experience (UX)LeadershipStorytelling+2

Apple

2 roles

Creative Director

Jan 2017 – Apr 2018 · 1 yr 3 mos

Design Director within the Media Services team (Apple Music, App Store) leading the complete rebrand and redesign effort for the App Store, creating the overall design language/system and establishing the voice and tone. From the digital product to consumer advertising, I led the effort to give App Store a brand and design focus that it much needed after 10 years of service.

Design SystemsLeadershipArt DirectionCreative DirectionDigital InnovationProduct Innovation+2

Creative Director

Dec 2013 – Jan 2017 · 3 yrs 1 mo

Led teams of UX Designers, Art Directors, UX Writers and Creative Technologists in architecting, evolving and innovating interactive product experiences for Apple.com and beyond. During this time I led the interactive launches for flagship user experiences like Apple Music, iPhone, Apple Watch, iPad, Mac and Apple TV.

Design SystemsLeadershipStorytellingDigital InnovationBrand DevelopmentArt Direction+2