Mayank Dhawan

Design Manager

New Delhi, Delhi, India11 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design operations for scalable product design.
Developed mobile design systems from scratch.
Created structured content systems for diverse products.

Stackforce AI infers this person is a B2C design leader with extensive experience in product design and content systems.

Contact

Skills

Core Skills

DesignLeadershipUser Experience (ux)Strategic Planning

Other Skills

Adobe IllustratorAdobe PhotoshopB2CCreative DirectionCross-team CollaborationDesign SystemsGraphic DesignIconographyIllustrationMotion DesignPresentation DesignPrototypingSketch AppTeam ManagementVisual Identity Systems

About

Design has always been my default way of thinking—structured, human, and intentional. I didn’t pivot into it. It’s how I’ve approached problems for as long as I can remember. I’ve worked across different stages of product and design—from illustrating at Urban Company, shaping visual systems at Hike, building identity and mobile design foundations at Crux.ai, to leading Design Ops and Content Design at scale back at Urban Company. I like working quietly, connecting dots, and solving open-ended problems. I care about people, systems, and the small things that hold everything together. I lead a team now, but I still love to create. When something needs structure, a zero-to-one push, or clear execution, I’m often the one who’s called. I bring clarity—quickly and calmly.

Experience

Urban company

4 roles

Director of Design

Promoted

Jul 2025 – Present · 8 mos · On-site

Continues to head Content Design. Working on building content for all categories of the product—across graphic design, motion, and 3D design.

Head of Content Design

Jan 2024 – Present · 2 yrs 2 mos · On-site

Stepped into a formal leadership role for content design—overseeing graphics, videos, copy, and visual content across the product experience.
Continued building and scaling the branding language for Native Products as it grew post-launch. I formally passed on the baton to Ankur Nischal in November 2024 to continue scaling Native with his team.
Worked with the team to create structured systems for banners, collections, spotlights, and other content surfaces
Continued to lead content revamps across key service categories including Salon for Women (Prime & Luxe), Appliance Repair, Full-Home Cleaning, Electricians, Plumbers, and Carpenters
Launched the Wall Panels category with over 600 designed looks, working closely with two team members in an extensive visual design effort

Cross-team CollaborationLeadershipDesignStrategic PlanningB2C

Associate Director of Design

Promoted

Jan 2022 – Dec 2023 · 1 yr 11 mos · On-site

Took on a broader role—overseeing Design Ops, Content, and Visual Design across Urban Company’s products and markets.
Helped formally set up the Design Ops function to bring more structure and scalability to the design team
Collaborated with Suhail Gupta to build Align—our modular design system built on top of the visual principles from Bolt
Scaled the graphic design framework to unify visual language across the app, both in Indian and international markets
Expanded the mobile system and visual design language to rework the Desktop experience
Worked on several core & first-version features, including Post-request Experience, Express Bookings, Video Consultations, Payments, and the D2C Store
Partnered with the content team to set up early copywriting frameworks for all services
The Native Phase:
Led the first phase of Native Products, starting with initial brand identity and D2C website in collaboration with Amit Das and Amit Jaglan
Drove the launch rollout for Native, including in-app content, CGI video, A+ content, offline marketing assets, and every touchpoint imaginable

Cross-team CollaborationLeadershipDesignStrategic PlanningB2C

Lead Product Designer

Jan 2021 – Jan 2022 · 1 yr · On-site

Rejoined Urban Company to lead the visual re-design of the customer app and build its new mobile design system from the ground up.
Created the core design system (internally known as Bolt) in close collaboration with Amit Jaglan—covering icons, illustration style, banners, and UI patterns
Set up reusable components and visual frameworks that scaled across product teams
Worked on product surfaces like Profile and Payments to align with the new visual direction
Focused on balancing structure with flexibility—keeping the system clean, fast to use, and easy to evolve

Cross-team CollaborationDesignStrategic PlanningUser Experience (UX)B2C

Crux intelligence

Senior Product Designer

Mar 2019 – Jan 2021 · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

Joined early to help shape the product’s mobile experience and design systems from the ground up. Took on a mix of visual design, systems thinking, and feature-level work.
Built the first mobile design system for Cuddle.ai, covering structure, patterns, and UI foundations
Set up visual guidelines, templates, and components used across the product
Worked closely with our motion designer on keyframe direction and motion language
Contributed to core features like Auto Analysis and Advanced Search
Supported hiring and team culture through design outreach and informal workshops
Ran short sessions with teams at Fractal Analytics to share practices and bring design visibility across the org

Cross-team CollaborationDesignUser Experience (UX)B2C

Designer

Independent Designer

Aug 2018 – Mar 2019 · 7 mos · Remote

Took on freelance projects around branding and visual design while still early in my career. Most of the work focused on logos, identity systems, and graphic design for startups—some of them international.
Worked with teams at Cuddle.ai (now Crux.ai), KiKa Payments, and a few others. Learned to work independently, adapt to different teams, and deliver with minimal context.

Design

Hike messenger

Product Designer

Feb 2017 – Aug 2018 · 1 yr 6 mos · Delhi · On-site

Focused on visual consistency across the app—icons, illustrations, emojis, and branding.
Created a system for iconography and illustrations across the product
Revamped the emoji set for timeline status updates
Designed most of the in-app illustrations during this phase along with two more team members
Put together brand usage guidelines for Hike’s refreshed logo and visual identity
Launched key product features such as Stories, Rich Messages, and Posts.

Cross-team CollaborationDesignUser Experience (UX)B2C

Urban company

2 roles

Product Designer

May 2016 – Jan 2017 · 8 mos · Gurgaon, Haryana, India · On-site

Moved into the product team to work on the desktop and mobile web experience. Took ownership of illustrations and icons across the platform.
Built the full illustration and icon set for the product and marketing teams
Worked on early SEO pages for both consumer and partner journeys
Redesigned the partner sign-up flow, which helped improve conversions by 37%
Collaborated closely with PMs and Devs to ship product changes at pace

Cross-team CollaborationDesignUser Experience (UX)B2C

Creative Graphic Designer

May 2015 – May 2016 · 1 yr · Gurgaon, Haryana, India · On-site

Joined the marketing design team when UrbanClap was just picking up momentum. I worked across campaigns, brand assets, and internal design needs.
Designed for both digital and offline channels, including ads, magazines, events, and social
Created the first version of UrbanClap’s brand guidelines with the founders and marketing leads
Helped hire junior designers and co-mentored two NIFT interns
Often bridged between design, marketing and content to keep things moving across fast-paced projects

Cross-team CollaborationDesignB2C

Posterguy.in

Lead Designer

Apr 2014 – Mar 2019 · 4 yrs 11 mos · New Delhi Area, India · Hybrid

Co-led PosterGuy with a few friends while I was still pursuing Masters. I handled most of the design work—everything from products to packaging to content.
Designed over 250 products, including several that became bestsellers on PosterGuy and Amazon
Created packaging for 8+ product lines, working within production and delivery constraints
Shot and edited short videos for campaigns and product stories
Moved into a part-time role after the early growth phase, and stayed involved in key creative projects.

DesignStrategic PlanningB2C