Sep 2022 – Aug 2024 · 1 yr 11 mos · Singapore

• As the Regional Business Development Director for the Asia Pacific team since 2022, I have successfully led business development initiatives across multiple countries, including China, Hong Kong, Macau, Taiwan, Vietnam, Thailand, Malaysia, Singapore, and the Philippines. Fluent in both English and Mandarin, I effectively communicate technical information to a diverse clientele while managing key accounts and formulating market expansion plans based on data analysis.
• My role involves travelling to forge partnerships and identify collaboration opportunities for growth. I have established a strong track record of securing and delivering large-scale projects and have collaborated with Canadian Consulate teams to engage key developers and consultants. I lead our participation in trade shows and partnerships across the region while cultivating innovative business strategies, resulting in exceeding our annual sales target for FY2024.

Oct 2019 – Aug 2022 · 2 yrs 10 mos · Singapore

• It's not magic, it's engineering.

Jun 2020 – Aug 2022 · 2 yrs 2 mos · Singapore

• Founded during the pandemic, I established Best Value Mart, with a mission to deliver the greatest value served with heart. Initially focused on a B2C model, we provided essential household items at affordable prices. Since transitioning to my role as Regional Business Development Director at Pliteq, I have passed the management of the business to my team. Under their stewardship, we have shifted our focus towards B2B collaboration, enhancing our partnerships and expanding our market reach.

Jan 2019 – Oct 2019 · 9 mos · Singapore

• In my role as Assistant Manager and Business Development Product Lead for the 3M Architectural Material Division (AMD), I have been promoted from Senior Executive and led the Residential Sales Team.
• My responsibilities include high-level engagement with senior management, new market development, and conducting product presentations and training for architects and interior designers. I manage key accounts, propose and execute strategic business development plans, and oversee sales closures, ensuring that our initiatives align with company goals and drive growth in the architectural materials sector.

May 2017 – Dec 2018 · 1 yr 7 mos · Singapore

• Jestac is the authorised distributor of 3M Singapore.

Apr 2015 – Apr 2017 · 2 yrs

• Engage with senior management and develop relationships with key stakeholders to propose and drive strategic sales plans. I focus on agency development while analysing and forecasting sales trends to inform decision-making. Additionally, I propose monthly and quarterly promotions and incentives, execute marketing campaigns, and monitor business growth. By closely tracking agency sales on a daily basis, I ensure that our initiatives align with our objectives, contributing to successfully meeting our annual team budget of SGD 40 million.

May 2014 – Mar 2015 · 10 mos

• Conduct market research to identify target customers and implement marketing communication strategies, including cold calling, newspaper advertisements, banners, and email campaigns, to reach prospects effectively. I liaise with potential clients, conduct property viewings, and prepare marketing reports to track progress. Additionally, I assist in lease negotiations by providing tailored solutions to meet client requirements and handle the preparation of approval papers and legal documents to facilitate the leasing process.

Apr 2012 – May 2014 · 2 yrs 1 mo

• Perform quality inspections on each home unit before the Temporary Occupation Permit (TOP) is issued and prepare the units for handover to homeowners. I oversee the handover process and liaise with homeowners and main contractors to address any defect rectification works during the defects liability period. Furthermore, I assist the manager with clerical and administrative tasks, solicit tenders from multiple suppliers, and manage the tender awarding process to ensure smooth project execution.

Mar 2008 – Mar 2012 · 4 yrs

• Conduct quality inspections on each home unit prior to the Temporary Occupation Permit (TOP) and prepare the units for handover to homeowners. I facilitate the handover process and liaise with homeowners and main contractors to manage defect rectification works during the defects liability period. Additionally, I provide clerical and administrative support to the manager.