Mar 2023 – Aug 2025 · 2 yrs 5 mos · Mumbai, Maharashtra, India · On-site

• Led SEO strategy for Asian Paints, driving 2X growth in organic traffic and increasing search visibility by 50%.
• Boosted organic leads by 300% for the Asian Paints Colour App, resulting in a 20% increase in app downloads.
• Managed the launch of key app features, leading to a 180% improvement in user engagement.

Feb 2022 – Dec 2022 · 10 mos · Remote

• Led the performance of Paid Media Campaigns & digital marketing strategies for – Quora,
• Reddit, Referrals, Partnership and Affiliates
• Increased ROI of Quora Ads by campaign optimization, re-structuring, content
• generation & improvement and relevant audience targeting
• Managed strategic initiatives and outbound e-mail campaigns for affiliates & referrals
• Managed performance of Facebook’s paid Branding initiatives
• Responsible for researching & prospecting new channels to drive growth

May 2021 – Feb 2022 · 9 mos · Bangalore Urban, Karnataka, India

• Worked as a project manager for Supply chain Reporting and Data Quality management
• for a Telecom giant
• Lead and managed a team of 10 decision scientists working across different
• workstreams to deliver high quality client experience
• Worked as a point of contact between the client and the offshore team
• Monitor, support and troubleshoot data quality checks on high priority reports and tables
• containing key KPIs on a daily basis by utilizing SQL
• Developed and implemented Knowledge Transfer & training plans for the team members
• Published a white paper on Data Quality Management to enhance Supply Chain Operations

Dec 2020 – Mar 2023 · 2 yrs 3 mos · India · On-site

• Aptitude Saathi, is a coaching institute for competitive exams like CAT and IPMAT.
• Aptitude Saathi is founded by IMI New Delhi Alumni Krati Gugnani, She provides personalized one-on-one coaching that caters to the unique needs of each student.
• We understand that flexibility is key, that's why our classes are available online and offline, giving you the freedom to learn from anywhere and at any time. For students based in Chhindwara, we also offer offline classes.
• Take the first step towards your competitive exam journey by trying out our 4-day demo session. Once you're satisfied with our services, you can enroll in our classes on a monthly basis. With our risk-free trial and flexible fee structure, there's no reason not to give us a try.

Jul 2020 – Aug 2020 · 1 mo

May 2020 – Jun 2020 · 1 mo

• Proposed 4 new product offerings by evaluating key opportunities for the brand's portfolio
• extension, provided strategic recommendations to add to the growth of the business
• Evaluated Pre and Post COVID-19 consumer behavior trends in Male Grooming market
• Quantified Primary Research in terms of key concerns, claims, ingredients, SKUs & Pricing
• Evaluated market potential, emerging consumer trends & products by Primary and secondary data analysis

Jan 2020 – Apr 2021 · 1 yr 3 mos · New Delhi Area, India

Jul 2019 – Apr 2021 · 1 yr 9 mos · New Delhi Area, India

Oct 2019 – Feb 2020 · 4 mos · New Delhi Area, India

May 2018 – Jun 2019 · 1 yr 1 mo · Chhindwara Area, India

• Key distributor of Haldiram's products
• Responsible for handling product supply to the retailers.
• Managing financials of the business and trainning of the Market Representatives.
• Training the staff by leveraging the digital Technology.