Shrutika Nagpal

Business Development Executive

New Delhi, Delhi, India12 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of experience in content marketing.
  • First Content Marketing Specialist at McKinsey.
  • Combines music and comedy in unique performances.
Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2B and B2C strategies.

Contact

LinkedIn

Skills

Core Skills

Content MarketingBrand Strategy

Other Skills

BloggingBrandingConversion OptimizationDigital MarketingEditingInbound MarketingMarket ResearchPublic SpeakingSearch Engine Optimization (SEO)SingingSocial Media MarketingStrategyTeam ManagementWriting

About

Hired as McKinsey's 1st Content Marketing Specialist, I have spent 10+ years helping Asia's largest B2C & B2B companies create a niche for themselves in the online world through effective brand strategy, content marketing and creative direction. In addition to life as a content and brand consultant, I'm also a musician - a singer, songwriter and performer, with original music and a self-owned IP, The LadyFingers Show, each edition of which combines Music, Adult Comedy and Theatre. Drop me a mail at itsme@shrutikanagpal.com to work together.

Experience

Betterplace

Content Marketing & Brand Consultant

Mar 2024 – Present · 2 yrs · Remote

  • Working with the Founding Team of a new line of mental health clinics to develop brand dentity, communication frameworks, and content marketing strategy. Clinics opened in June 2024.

Ideas2it technologies

Content Marketing Consultant

Jan 2024 – Apr 2024 · 3 mos · Remote

Pepper content

Strategy Consultant

Oct 2023 – Present · 2 yrs 5 mos · Remote

  • Projects include:
  • 1. Content Strategist for Aditya Birla Group (Website creation)
  • 2. Content Strategist for Dr Reddy's DailyBloom IBS (App creation)
  • 3. Content Strategist for CK Birla Group (Digital Media Audit)

Mckinsey & company

Content Specialist

Jun 2022 – Oct 2023 · 1 yr 4 mos · Delhi, India

Content MarketingConversion OptimizationBrandingSocial Media MarketingWritingBrand Strategy+3

Moxie beauty

Content Marketing & Brand Advisor

Apr 2022 – Dec 2023 · 1 yr 8 mos

Soho (syndicate of housekeeping professionals)

Brand Advisor

Jan 2022 – Present · 4 yrs 2 mos

Scatter

7 roles

Director - Strategy & Creative

Apr 2021 – Jun 2022 · 1 yr 2 mos

Creative Director

Promoted

Jun 2020 – Mar 2021 · 9 mos

  • Setting the tone, tenor and targeting for every brand looking to find a voice that helps them stand out and lift business bottom lines.

Lead- Creative Content

Aug 2019 – Jun 2020 · 10 mos

  • Creating and delivering content workshops. Ensuring that content marketing strategies come to life the way they were imagined, in the form of effective text, design and video content.

Lead- Editorial Strategy, Mumbai

Apr 2018 – Jul 2019 · 1 yr 3 mos

  • Managed a team of Editorial Strategists looking into the Strategy and Servicing of B2B and B2C clients in the West, with a heavy skew towards Enterprise and BFSI clientele.

Content Expert

Promoted

Aug 2017 – Apr 2018 · 8 mos

  • Setting up a team of writers, editors and freelance creators to create content across the customer journey for B2C brands in India.

Senior Content Specialist

Jun 2016 – Jul 2017 · 1 yr 1 mo

  • Handling creation and editing for text, design and video content for brands such as Airtel Payments Bank, Birla Sun Life, World Gold Council, Philips, Samsung, Edelweiss, Ford, Aegon Life, etc.

Content Specialist

Jun 2015 – Jun 2016 · 1 yr

Taskworld

Contributor

Apr 2015 – Jan 2016 · 9 mos

  • Writing about Productivity, People and Management.

Potknox

Marketing Manager

May 2014 – May 2015 · 1 yr

  • Set up the blog, managed social media pages, carried out a lead generation campaign and promoted the same. Created SEO-optimised content including bi-weekly blog posts, newsletters and mailers.

Efiction india

Story Editor

Mar 2014 – Mar 2016 · 2 yrs

  • Handling Story Editing and various writers' workshops for eFiction India.

The editorial board

Editor in Chief

Jul 2013 – Jul 2014 · 1 yr

  • As the Editor in Chief at Shaheed Sukhdev College of Business Studies, I was responsible for editing, writing and curating of content, compilation and designing of our publications, and recruitment and management of all teams. Spearheaded the Buffalo Festival 2014 at SSCBS, an event of Ideas and Enlightenment, which was described as having been "an introduction to intellect like never before".

Tlf magazine

Freelance Features Writer and Editor

May 2013 – Feb 2014 · 9 mos · Vasant Kunj, New Delhi

  • As a freelance features writer and editor, I wrote articles, reviews and creative pieces for TLF Magazine (Trip the Life Fantastic) and was published every one of the ten months I contributed my work
  • I edited the work of talented and experienced travel and fashion writers from around the globe, and compiled their work along with my own authored articles
  • I edited and proof read final content and took it through the various stages of perfection
  • I assisted n the designing of the magazine
  • I reviewed various culinary locations, events and programs
  • I was involved in video blogging and marketing of the magazine

Brandlogist communications consultancy

Digital Marketing Intern

May 2012 – Aug 2012 · 3 mos

  • Ideated, executed and created content for online marketing campaigns (including copy writing and designing of creatives)
  • Developed offline and online marketing campaigns for my client, a prime time Indian TV show
  • Prepared weekly reports of performance and communicated directly with clients and the CEO
  • Carried out brand building for Brandlogist

Education

Shaheed Sukhdev College of Business Studies

Bachelor's Degree — Bachelor of Business Studies with a Specialization in Marketing

Jan 2011 – Jan 2014

Springdales School, Dhaula Kuan

C.B.S.E — Commerce

Jan 1997 – Jan 2011

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