Ankur Saxena

Product Manager

Gurgaon, Haryana, India16 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built India's largest digital subscription service.
  • Drove 700% subscription growth in first year.
  • Led international expansion across 23 countries.
Stackforce AI infers this person is a B2C SaaS product leader with expertise in subscription growth and user engagement.

Contact

Skills

Core Skills

Product ManagementBusiness StrategyProduct InnovationTeam LeadershipProduct LaunchAnalytical Skills

Other Skills

3GA/B TestingAccount ManagementAnalyticsArtificial Intelligence (AI)Brand ManagementBusiness AnalysisBusiness DevelopmentBusiness PlanningCRMCloud ComputingCompetitive AnalysisContent StrategyCross-functional Team LeadershipDecision-Making

About

Over 16 years of experience in building, scaling, and monetizing consumer internet products. I specialize in driving growth, engagement, and monetization through data-driven product strategies. I’ve set up charters & built high performance teams from scratch 0-1 --- Currently leading the Subscription charter at JioHotstar (formerly Disney+ Hotstar), I built this vertical from the ground up, helping scale the platform to ~300 million subscriptions in India – contributing up to 40% of global Disney+ subscriptions at its peak. Prior to this, I led the Search & Discovery charter, leveraging AI/ML and personalization to boost user engagement, retention, and revenue. I also spearheaded Disney+’s international expansion across 23 countries in SEA and MEA. --- Before Hotstar, I drove user growth at the Times of India – doubling MAUs for its Entertainment and Lifecycle portfolio – and earlier helped introduce the 1st wave of OTT products in India at Shemaroo and MyWay (HFCL). --- I’m a hands-on product leader, I combine strategic vision with executional rigor, seamlessly shifting between high-level planning and boots-on-the-ground execution to deliver impactful outcomes. --- I love developing simple/effective product solutions for complex business problems, keeping customer experience at the center of every solution. I’ve also successfully built, aligned, mentored, and led product/tech teams of various sizes, from scratch to scale, and consistently created a high-performance culture in my team. ==== I enjoy making professional acquaintances & and hearing new perspectives. Feel free to reach out if you'd like to discuss products, technology, business strategy & or other exciting opportunities. E-mail - ankursxna@gmail.com

Experience

Disney+ hotstar

5 roles

Sr. Director (Principal GPM) - Product (Subscriptions & Payments)

Promoted

Apr 2025Present · 11 mos

  • Building India's largest digital subscription service.
  • Leading entire subscription commerce product charter - D2C & wholesale - for JioHotstar in India & Disney+ across SEA & MEA
  • Solving problems like
  • 1/ How to build intent for customers to subscribe to service?
  • 2/ Drive product & payment innovations to expand the TAM of recurring subscriptions in India?
  • 3/ Maximizing subscription renewals.
  • 4/ Maximizing subscription ARPU
Product ManagementBusiness StrategyTeam LeadershipBusiness Planning

Sr Director (Principal GPM) - Product (Search & Discovery)

Jun 2023Apr 2025 · 1 yr 10 mos

  • Responsible for core engagement & content personalisation charter @JioHotstar (erstwhile Disney+ Hotstar)
  • Solving problems like
  • 1/ Hook: How to help customer find meaningful content to watch?
  • 2/ Engage: How to help customers watch more?
  • 3/ Retain: How to build habit forming product loops, so that customers come back again?
  • Impact created:
  • 1/ Helped grow unique video viewers by double digit % annually
  • 2/ Improved user retention (monthly video viewers & DAU/MAU)
  • 3/ Shipped features to improve depth of engagement (Watchtime per user) by high single digit % annually & broaden watch intent - exploit vs explore
  • 4/ Increased user intent to subscribe
  • Few key store-front problem statements that I & my team love solving
  • n=1 personalisation (user level) - everywhere, every time
  • Help customers find most relevant entertainment fast
  • What signals can we generate or use to hyper personalize customer experience.
  • Recognize right search intents + make search experience intuitive for everyone
  • Create customer delight & habit forming experiences on platform.
  • How do we generate right forecasting insights for content curation
Team LeadershipProduct InnovationProduct LaunchArtificial Intelligence (AI)Go-to-market StrategyAnalytical Skills

Sr Director (Principal GPM) - Product (International Expansion)

Promoted

Apr 2022Jun 2023 · 1 yr 2 mos

  • Launched Disney+ in Philippines
  • Drive growth product roadmap for 22 countries across SEA, Middle East, Africa and Israel
  • Improved login efficiencies by 30pp across markets
  • Improved product App Store ratings to 4+ from 3 star
  • Drove projects leading to $xx Mn of cost savings/ year
  • Improved D30 subscription churn by xx%
  • Launched new pricing tiers (mobile plan & more) across different markets to boost ARPU.
  • created product interventions to increase transaction opportunity per user
  • I am also part of core product leadership group which helps shape Hotstar platforms product strategy globally.
Internet CompaniesAnalytical SkillsTeam LeadershipProduct Launch

Associate Director - Product (International Expansion)

Mar 2021Mar 2022 · 1 yr

  • Building a platform to take Disney+/Hotstar globally
  • Led Disney+ expansion in 18 countries across Middle East, Africa & Israel.
  • Localizing product experience to make international markets successful.
  • Drove product charter across teams spread across multiple countries
  • Helped formulate innovations via partnership platform to collaborate w/ 10+ partners across International markets driving multi-million subs for Disney/+
Internet CompaniesAnalytical SkillsTeam LeadershipProduct Launch

Associate Director - Product (Subscriptions)

Sep 2018Feb 2021 · 2 yrs 5 mos

  • Disney+ Hotstar is one of India's largest VoD platforms. Part of The Walt Disney Company.
  • My charter: Building awesome subscription experience @ Disney+ Hotstar
  • I drive product strategy around subscription growth, acqusition funnels, subscriber engagement and retention / renewal / churn management
  • Growth:
  • Helped grew India subscriptions by 700%+ in 1st year.
  • Own paywall experience & product acquisition funnel
  • Core team member responsible for shipping marquee products - "Disney+ Hotstar Multiplex", "Disney+ Hotsar rebranding", "Red carpet events", new subscription offering "Hotstar VIP" & much more
  • Launched original programming for subscribers - Hotstar Specials
  • Played pivotal role in launching subscription service in South East Asia markets.
  • Managed payments, offline collection,
  • Partnerships:
  • Concpetualized partner framework which helped scalable & faster partner integration w/ industry peers.
  • Some key launches - Telcom bundles w/ Airtel, Jio, ISP bundles w/ Jio, BSNL, Tie ups w/ payment aggregators - Paytm, PhonePe, Mobikwik, PayU & others like Flipkart, Tata Sky, Xiaomi etc.
  • Subs experience & Churn management:
  • Created product interventions to manage churn & improve retention metrics
  • Devised churn prediction models
  • Lauched promotion engine to manage the retention
  • Shipped many user management features like phone no. login, user migration, merging user profiles, living room device login experience etc.
Internet CompaniesAnalytical SkillsTeam LeadershipProduct Launch

Times internet

Chief Product Manager (Times of India Online)

Apr 2015Sep 2018 · 3 yrs 5 mos · Noida Area, India

  • The Times of India is among the world's Top 10 English-language newspaper sites and the No.1 News site in India across web and mobile (Source: ComScore)
  • Role: Product | Analytics | Growth | Monetization
  • Managed entertainment & lifestyle portfolio for TOI online
  • Catered to 80 Mn+ users across 7 different properties generating 1 Bn+ pageviews every month
  • Responsible for annual top line revenue of ~ INR 50 Cr.
  • Led teams to deliver complex products on time
  • Launched several new successful portals like myetimes.com, Miss Kyra, FilmiPop, TOI Write India, Miss India microsite, Beauty Pageants, Bombay Times, TVTimes, Times Poll app etc.
  • Led several product optimisation initiatives, drastically improving key user engagement & revenue metrics in range of 25%-40%. Key properties included Entertainment Times, TOI Photogallery, Bombay Times, FilmiPop & Femina Miss India.
  • Worked closely with SEO, marketing & Social teams to plan & support user acquisition strategies.
Internet CompaniesAnalytical SkillsProduct Launch

Shemaroo entertainment ltd.

2 roles

Deputy Manager

Apr 2013Mar 2015 · 1 yr 11 mos

  • Product conceptualization, New product development, product lifecycle management, business development, business alliance, key account management, P&L responsibility
Analytical SkillsProduct Launch

Asst. Manager - Product Innovations

Apr 2011Mar 2013 · 1 yr 11 mos

  • New product development across screen (mobile, PC, TV) with global outlook, Multi-media content distribution (Internet, 3G, DTH / IPTV, circuit switched), Apps (Mobile, PC, Web), business modelling, partner alliancing, vendor mgmt, product GTM, product lifecycle mgmt, product marketing.
Analytical SkillsProduct Launch

Smart digivision pvt. ltd. (hfcl infotel group)

Product Marketing

May 2009Apr 2011 · 1 yr 11 mos

  • Product marketing, new product development (IPTV,Mobile TV, internet TV, cloud services), product innovation, product packaging and pricing, content strategies, business planning, Go to market strategies, service white labelling, usage and revenue responsibilities.
  • Keeping track of Competition and ensuring Product Portfolio is competitive.
  • Online Campaign - SEO, SEM, SMO
Internet CompaniesAnalytical SkillsProduct Launch

Ericsson india pvt. ltd.

Intern

May 2008Jun 2008 · 1 mo

  • Project: Understanding Mobile VAS in India
  • Key Responsibilities:
  • Understanding current business trends in MVAS space;
  • Identify key emerging business models in MVAS landscape & operator's strategy; and
  • Predict revenue prospects & market size of key MVAS applications.
Internet CompaniesAnalytical Skills

Education

Amity University

MBA — International Business & Marketing

Jan 2007Jan 2009

Savitribai Phule Pune University

B.E. — Electronics & Telecommunications

Jan 2002Jan 2006

Kendriya Vidyalaya

HSC — Science

Jan 1994Jan 2002

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