Varun Katiyar

Co-Founder

India6 yrs 3 mos experience
AI Enabled

Key Highlights

  • Led product management for multiple successful startups.
  • Improved conversion rates significantly in fintech.
  • Developed innovative AI-driven educational solutions.
Stackforce AI infers this person is a Product Manager with expertise in Fintech and EdTech, focusing on AI-driven solutions.

Contact

Skills

Core Skills

Product ManagementEntrepreneurshipDigital Marketing

Other Skills

Artificial Intelligence (AI)Product DevelopmentProject ManagementData AnalysisVendor ManagementMarket ResearchUser InterviewsCommunicationUX ResearchWeb ApplicationsProduct InnovationProduct Road MappingMobile ApplicationsProduct DesignUser-centered Design

About

TLDR; Currently: Co-Founder of RocketAEO.com AI B2B-SaaS solving marketing use-cases for SEO.AEO. Tinkering next generation of SEO tools focused on Machine Learning. contact: support@rocketaeo.com ======= Previously: PM @ Kissht, a lending B2C company, 1700 CR+ revenue (IPO Bound) for 2.5 years PM @ LEAD School, An Edtech Unicorn leading growth products for 1.5 years Founder @ Shinaizel, A Deetech startup in college building air-conditioned clothing/suits IIT Ropar, 2021 ChemE graduate

Experience

6 yrs 3 mos
Total Experience
2 yrs
Average Tenure
5 mos
Current Experience

Rocket aeo

Cofounder RocketAEO.com

Nov 2025Present · 5 mos · Mumbai

  • Co-Founder of RocketAEO.com
  • We launched an affordable AEO tool plugin soon for helping marketers make the most of AI visibility and monitoring without burning a hole through their pocket
  • https://rocketaeo.com
  • We also have enterprise SEO and AEO tools which we service to B2B enterprise "Paid" clients. We are bootstrapped.
  • contact: support@rocketaeo.com
Artificial Intelligence (AI)Product DevelopmentDigital MarketingProduct ManagementEntrepreneurship

Career break

Personal goal pursuit

Aug 2025Oct 2025 · 2 mos · Mumbai, Maharashtra

  • Health, Travel, Music, Building with AI

Kissht

Product Manager

Apr 2023Jul 2025 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

  • Kissht and Ring are B2C consumer lending digital apps, which disburse personal loans without any collateral (unsecured) in under 5 minutes in an online journey.
  • I led the conversion product team and took the 1D conversion rates from 1.5% to 3.5% over a period of 2 years as app scaled from 25->50M+ users through journey improvements, fixing and identifying technical issues at scale, building fallback and multi vendor pipelines.
  • Handled strategic work Audits(2 RBI+ 3statutory audits), 10 + Debt Financing Due-Diligence, 2 financier onboarding, 2+ vendors onboarded for data pipelines and tech improvements, 2+ marketplace onboarding
  • Built the bank-statement analysis journey and led vendor transition to improve coverage; switching vendors improved step conversion from 35% → 70% and reduced API cost per hit by 50%, driving margin and funnel efficiency.
  • Delivered end-to-end integrations with lending marketplaces such as Paisa-Bazaar, Supermoney increasing loan acquisition by $3M+ USD per month.
Product ManagementProject ManagementData AnalysisDigital Marketing

Ring

Product Manager

Apr 2023Jul 2025 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

  • Paywithring and Kissht are brands/Apps owned by same parent firm (OnEMI Technology Private Limited)

Lead school

2 roles

Product Manager - 1

Promoted

Aug 2022Mar 2023 · 7 mos

  • Product Owner of ALTUS - LEAD's alternated B2B brand targeting premium customer segments in the market.
  • ((Month 12- Month 18))
  • Developed a solution to reduce data-entry effort of school teachers by 97% . This was a major painpoint and one of the top 3 issues leading to customer churn.
  • Led the end to end development of a 0-1 product that uses AI to create customized teaching plans based on student scores.
  • Led the effort to create a more efficient process for reducing customer support ticket volume which stood at 10,000 per month from visible capturing of issues to implementing better segmentation strategies, and creating action plans to address them.
Product ManagementMarket ResearchUser InterviewsDigital Marketing

Associate Product Manager - 1

Aug 2021Jul 2022 · 11 mos

  • Product Owner of "ALTUS" - LEAD's alternated B2B brand for high paying customer segment, building this in a zero to one journey.
  • (Month 0 - Month 7)
  • Co-owned the 0-1 journey of LEAD's premium brand (ALTUS), targeting higher-paying customers, closing 125+ schools and 63,000 students in year 1, contributing 10% of revenue with new products offering a rigorous curriculum using interactive HTML5-based learning in classrooms and at home.
  • Conducted Market Research, Sales and User Interviews and worked on product conceptualisation, requirement gathering, product notes, PRDs, User stories
  • Conducted cross-product and cross-vertical team grooming and alignment calls
  • Created product roadmaps, did release Planning and project Management
  • Post launch sanity, UATs, Setting up SOPs, conducted RCAs
  • (Month 7 - Month 12)
  • Led the charge of an assessment creation platform reducing creation time by 85%. I identified and resolved critical gaps in the system’s logic, making it more robust and versatile
  • Worked on Value Proposition of Altus 2.0 which included conducted Market Research, Competitor analysis, Sales and User Interviews and Feedbacks.
Product ManagementMarket ResearchUser InterviewsDigital Marketing

Edufeat private limited

Subject Matter Expert - Chemical Engineering

May 2020Jun 2020 · 1 mo

  • Worked as an SME for Chemical Engineering with expertise in Heat and Mass Transfer. Worked on literature reviews, building excel tools and calculators, writing academic papers
Product DevelopmentMarket ResearchEntrepreneurshipProduct Management

Shinaizel

Founder

Jun 2019Jul 2021 · 2 yrs 1 mo

  • Launched to provide cooling comfort outside of buildings especially workers engaged in extreme heat conditions.
  • Surveyed 100+ construction project managers, with 75% confirming willingness to pay for cooling apparel for workers.
  • Secured a grant of 4.5 Lakhs to work on Patentable embedded cooling clothing tech
  • Created a team of 5+ across engineering domains, along with a cofounder.
  • We developed an MVP that provided 6 times higher cooling time than any other competitor’s product but couldn't achieve that while keeping similar cooling rate or crack a niche market for the same.
  • We had to pause any further prototyping endeavours due to Covid and lack of funding.

Indian institute of technology, ropar

2 roles

Product Development Intern

May 2019Jun 2019 · 1 mo

  • 1) Pitched the idea of a novel body cooling jacket technology to upper management at IIT Ropar and secured funding to create a prototype
  • 2) Conducted user studies and competitor analysis to find user pain points, product shortcomings, and market gaps.
  • 3) Worked on multiple iterations of the prototypes and created test rigs to collect experimental data using Arduino and IOT sensors
Communication

Research Intern

May 2018Jun 2018 · 1 mo

  • Performed Research and literature review on Electric Vehicles Market and Lithium-Ion Battery Technology
  • Built an Excel Tool for comparing different battery recycling methods to measure their cost and efficiencies and extrapolated the results to create future forecasts.

Education

Indian Institute of Technology, Ropar

Bachelor of Technology - BTech — Chemical Engineering

Jan 2017Jan 2021

Mahatma Hansraj Modern School (MHMS)

Science and Mathematics

Jan 2002Jan 2017

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