Jan 2021 – Sep 2024 · 3 yrs 8 mos · Bengaluru, Karnataka, India · On-site

• 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗦𝗘𝗠)
• Launched and managed paid search, display, and discovery campaigns across Google Ads and other platforms; defined target audiences, created ad copies, and continually optimised campaigns for improved CTR and conversions.
• Planned and managed campaign budgets, tracked expenses, and reconciled spending discrepancies to ensure cost efficiency.
• Conducted A/B testing, optimised landing pages and ad copies, and generated heatmaps to analyse user behaviour for higher lead conversions.
• Prepared detailed weekly, monthly, and annual reports on overall lead generation performance with actionable insights.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗦𝗠𝗠 / 𝗦𝗠𝗢)
• Planned and executed online lead generation campaigns across LinkedIn, Facebook, Instagram, and other platforms tailored to the Indian market.
• Managed end-to-end digital campaigns, from briefing and creative asset development to deployment, optimisation, and reporting.
• Executed daily social media operations, implemented engagement strategies, and drove brand-building initiatives across multiple platforms.
• Maintained and optimised the social media content calendar; compiled weekly reports on both organic and paid performance with insights and recommendations.
• 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Designed and executed targeted email campaigns to support lead generation, customer engagement, and retention strategies.
• Monitored campaign metrics (open rates, CTR, conversions) and optimised subject lines, templates, and content for higher engagement.
• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
• Coordinated SEO-friendly website updates, responsive designs, and improved user experience for better rankings and leads.
• 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀
• Used Google Analytics and social insights to measure campaign ROI and user journeys.
• Shared actionable insights with stakeholders to refine digital strategies.

Jul 2020 – Dec 2020 · 5 mos · Bengaluru, Karnataka, India

• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 – 𝗗𝘂𝗯𝗮𝗶 𝗠𝗮𝗿𝗸𝗲𝘁
• 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Managed digital accounts across multiple sectors, optimising the channel mix through Paid Social (Facebook, Instagram, LinkedIn) and Google Ads to reach diverse UAE audiences.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed and implemented short- and long-term performance marketing strategies tailored to the Dubai and wider UAE market, driving ROI, lead generation, and brand awareness.
• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Analysed UAE market trends, consumer insights, and platform performance data to optimise campaign spend, improve engagement, and maximise conversions.
• 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗚𝗿𝗼𝘄𝘁𝗵: Planned, executed, and measured A/B tests and conversion optimisation experiments, fostering a culture of continuous testing and data-driven growth.
• 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Tracked and reported campaign performance against defined KPIs, ROI, and overall business impact, ensuring alignment with client objectives.
• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼: Successfully managed high-profile UAE clients, including the Manipal Group, leading universities, and major hospitals, delivering measurable growth through tailored digital campaigns.

Sep 2019 – Jul 2020 · 10 mos · Bengaluru Area, India

• All digital marketing activities were executed for 𝗨𝗦-𝗯𝗮𝘀𝗲𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, with campaigns tailored to 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 and consumer behaviour. This included:
• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Designed, managed, and optimised campaigns across Paid Search (Google Ads, Bing Ads), Display (Programmatic), Paid Social (Facebook, Instagram, LinkedIn), and Meta Search—targeting US market segments.
• 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Regularly analysed campaign data, driving improvements in CTR, CPA, and ROI based on US benchmarks.
• 𝗖𝗹𝗶𝗲𝗻𝘁 & 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Coordinated campaign updates and performance insights with US-based stakeholders, ensuring alignment with client goals and market expectations.
• 𝗠𝗮𝗿𝗸𝗲𝘁-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Tested new tactics and digital media strategies relevant to the US market, enhancing visibility and conversion for hospitality and software industry clients.
• 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Used Google Analytics and related tools to measure site and campaign performance, focused on user behaviour trends within the US audience.
• 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Worked closely with Google USA on maintaining and improving Google Skill Scores for US client accounts.
• 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Stayed updated on paid search, social, and ad-tech trends specifically within the US hospitality and SaaS industries.

Jan 2018 – Aug 2019 · 1 yr 7 mos · Bengaluru Area, India

• Handle the complete digital strategy for Mercedes Benz Bangalore and Rentokil PCI.
• Lead rebranding efforts and product manual preparation for Infosys.
• Serve as a brand consultant for Rentokil PCI, Sundaram Motors, Ashley HomeStore, various real estate clients, Sumeru Foods, and others.
• Develop social media strategies for all clients, collaborating with the content team to create appropriate content based on each client's nature and requirements.
• Manage customer relationship management (CRM) and offer technology consulting and client advisory services.
• Oversee global vendor management, negotiations, governance, and operations management.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Bangalore

• Develop media plans by setting metric standards and measuring the overall online marketing performance to ensure alignment with Key Performance Indicators (KPIs) and profitability.
• Build brand presence through all possible online channels.
• Manage all digital campaigns with an annual budget exceeding 3 crore, focusing on increasing lead quantity and quality through paid media.
• Optimize audience targeting to enhance lead quality and traffic.
• Analyze and optimise data using ERP systems.
• Manage and optimise all social media platforms using Hootsuite.
• Create effective content strategies that achieve high engagement and user retention rates.

Aug 2015 – Mar 2016 · 7 mos · Bengaluru Area, India

• Generate leads for home eye checkup facilities.
• Track conversion rates and implement website improvements.
• Advertise through social media and Google.
• Develop and manage digital marketing campaigns.
• Oversee the social media strategy and SEO efforts.
• Manage online brand and product campaigns to increase brand awareness.
• Plan and control the budget for all digital marketing activities.
• Evaluate customer research, market conditions, and competitors
• Handle pre-sales activities and promotions.

Oct 2013 – Aug 2015 · 1 yr 10 mos · Bengaluru Area, India

• Manage campaigns and events.
• Analyze marketing and sales data.
• Execute social media marketing efforts.
• Provide customer service and relationship management.
• Integrate digital and traditional marketing campaigns.
• Drive marketing and sales through digital media and campaigns.
• Generate leads through various marketing campaigns targeting different corporate clients.