Nilay Jayswal

Founder

Kuala Lumpur, Federal Territory, Malaysia7 yrs 7 mos experience

Key Highlights

  • Achieved 16x pipeline growth and 10x organic traffic.
  • Expert in multi-channel acquisition strategies.
  • Proven track record in reducing CPL and CAC.
Stackforce AI infers this person is a Growth Marketing Expert with a strong focus on SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingMarketing AnalyticsOutbound MarketingContent MarketingLead GenerationMarketing AutomationSearch Engine Optimization (seo)Market ResearchBackend Development

Other Skills

AJAXAccount ManagementBingBusiness Intelligence ReportingBusiness Relationship ManagementCapterra PPCCommunity DevelopmentCommunity EngagementContent DevelopmentContent WritingConversion OptimizationData AnalysisEmail MarketingEvent MarketingFacebook Ads

About

I help tech-enabled and digital-first companies scale profitably by bridging strategy with execution across growth, performance marketing, and demand generation. As a fractional partner, I work hands-on with founding teams to build and optimise multi-channel acquisition engines, integrating paid media, analytics, automation, and full-funnel GTM strategies. With over 5 years of experience in the B2B and B2C spaces, I’ve driven outcomes such as 16x pipeline growth, 10x organic traffic, and over 50% CPL/CAC improvements across global markets. I co-own outcomes, aligning closely with revenue goals and business impact.

Experience

Google for startups

Mentor

Aug 2025Present · 7 mos

Ads.expert

Founder

Jul 2025Present · 8 mos · Malaysia · Remote

  • On a mission to help businesses achieve long-term and sustainable growth by closing the entire paid advertising loop, aligning strategy, execution, and follow-through so success is never left to chance.

Oplog

Growth Marketing Lead

Apr 2025Present · 11 mos · Türkiye · Remote

Growthmentor

Mentor

Feb 2025Present · 1 yr 1 mo · Greece · Remote

  • MIDAS rank Mentor!
  • Rated 5-star by 110+ brands.
  • #1 Mentor - September 2025
  • #1 Mentor - August 2025
  • #1 Mentor - July 2025
  • #1 Mentor - June 2025
  • #1 Mentor - April 2025
  • #2 Mentor - March 2025
Digital Marketing

Respond.io

Growth Marketing Manager

Mar 2024Jul 2025 · 1 yr 4 mos · Federal Territory of Kuala Lumpur, Malaysia · On-site

  • 1. Achievements: 50% reduction in CPL, 35% decrease in CAC, and Lead to Sales-Accepted-Lead (SAL) rate of 7% for Paid Search campaigns.
  • 2. Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using Google Ads, Bing, Meta and LinkedIn Ads managing a $100K USD monthly ad budget for cold targeting, branding and website visitor retargeting.
  • 3. Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using Convert.com, Ad Variation and page optimization with Swipe Pages.
  • 4. Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to monitor lead quality, funnel progression, and ROI.
Conversion OptimizationOnline AdvertisingPerformance MarketingMarketing AnalyticsBusiness Intelligence ReportingData Analysis+3

Nextbillion.ai

Growth Marketer

Mar 2023Mar 2024 · 1 yr · Hyderabad, Telangana, India · Hybrid

  • 1. Achievements: 3X ROAS, 16X revenue pipeline growth, and 60% YoY increase in MQLs.
  • 2. Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search, Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads overseeing a combined annual ad budget of $500,000 USD.
  • 3. Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts and delivering personalized outreach to boost lead acquisition and revenue pipeline growth.
  • 4. Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to develop interactive demos using Storylane.
Outbound MarketingMarketing AutomationPerformance MarketingMarketing AnalyticsMedia BuyingContent Marketing+1

Neverinstall

Growth Marketer

Apr 2022Mar 2023 · 11 mos · Bengaluru, Karnataka, India · On-site

  • 1. Achievements: 3X ROAS, and 2X increase in product Subscription Purchases.
  • 2. Developed and implemented data-driven strategies for B2B lead and revenue generation across North America and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns.
  • 3. Led user onboarding processes and managed customer relationships, including reactivating churned-out customers in the B2C and B2B segment.
  • 4. Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos, pilot runs, and drip campaigns.
Search Engine Optimization (SEO)Performance MarketingUnbounceContent MarketingEmail MarketingCommunity Development

100ms

Growth Marketer

May 2021Apr 2022 · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • 1. Achievements: #1 SERP position, 10X increase in organic traffic, and 2X growth in MQLs.
  • 2. Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook, and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer community size.
  • 3. Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize campaign performance, achieving reduced CPL and improved ROI.
  • 4. Developed and implemented a content distribution and syndication strategy using platforms like Dev.to, Hashnode, Medium, Tealfeed, Reddit and open communities on Slack and Discord.
Marketing AutomationContent MarketingEmail MarketingEvent MarketingCommunity Development

Sentisum

Growth Marketer

Oct 2020Dec 2020 · 2 mos · London, England, United Kingdom · Remote

  • 1. Achievements: 30% increase in quarterly organic inbound leads.
  • 2. Designed and implemented a marketing plan to repurpose content to enhance brand visibility, generate demand, and maximize ROI.
Search Engine Optimization (SEO)Marketing AutomationContent Marketing

Zuv foundation

Co-Founder

Jun 2020Nov 2024 · 4 yrs 5 mos · Delhi, India · Hybrid

  • Problem 1: 50% of orphanages don’t meet minimum standards for care. Developed and led initiatives to improve standards, reducing long-term health risks for over 100,000 children.
  • Problem 2: 40% of institutionalized children live in poverty. Designed and implemented programs to address malnutrition and improve hygiene for 1500+ shelter homes.
  • Problem 3: Significant skill gap in academics. Implemented academic workshops, improving outcomes for over 20,000 children and enhancing employability prospects.
  • 1. Started with an aim to improve the overall standard of care and achieve measurable improvements in the quality of life of unprivileged children and women.
  • 2. Empowered 1,00,000+ vulnerable children and women by offering aid (food, clothing, education and health) to nationwide orphanages and shelter homes, closing the resource gap.
  • 3. Collaborated with diverse stakeholders, including government agencies and local administrators, to develop a cost-effective and scalable supply chain, demonstrating cross-functional coordination and strategic planning.

Pidilite industries limited

Sales And Marketing

Apr 2020Jun 2020 · 2 mos · Mumbai

  • 1. Market Assessment for Bluefix Pilot Launch: Conducted market research in Jaipur to gather end-user feedback on the product’s pilot launch, identify blockers in product adoption and recommended marketing initiatives to enhance adoption rates.
  • 2. Opportunity Sizing for Double-Sided Tapes: Conducted market sizing in Mumbai to estimate potential
  • market share for Pidilite’s double-sided tape. Analyzed the competitive landscape to identify key players, areas where competitors failed, and opportunities to differentiate Pidilite’s offering.
Market Research

Codebinary initiatives

Co-Founder

May 2018Jun 2019 · 1 yr 1 mo · Delhi, India · Remote

Kiranam technologies inc.

Software Developer

Feb 2018May 2018 · 3 mos · Hyderabad Area, India · Hybrid

Online visas

2 roles

Software Engineer

Aug 2017May 2018 · 9 mos · Norman, Oklahoma, U.S. · Hybrid

PHPJavaScriptAJAXMySQLBackend Development

Junior Application Developer

May 2017Jul 2017 · 2 mos · Norman, Oklahoma, U.S. · Hybrid

PHPJavaScriptAJAXMySQLBackend Development

The american university in cairo

Web Developer

Dec 2016Feb 2017 · 2 mos · Cairo Governorate, Egypt · On-site

PHPJavaScriptAJAXMySQLBackend Development

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA

Jan 2019Jan 2021

Shri Mata Vaishno Devi University

Bachelor of Technology (B.Tech.) — Computer Science and Technology

Jan 2014Jan 2018

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