Sudipta D.

Performance Marketing Manager

Kolkata, West Bengal, India10 yrs 5 mos experience

Key Highlights

Expert in brand management and integrated marketing communications.
Successfully launched multiple products in competitive markets.
Proven track record in performance marketing and consumer engagement.

Stackforce AI infers this person is a Marketing Professional with expertise in Consumer Goods and Entertainment sectors.

Contact

Skills

Other Skills

Adobe PhotoshopAdvertisingB2C e-commerceBrand ManagementCustomer RetentionData AnalyticsDigital MarketingDigital Marketing AnalyticsE-CommerceGoogle AdwordsGoogle AnalyticsGoogle TrendsLifetime ValueMarket ResearchMarketing

About

-> Marketing professional with extensive experience in Consumer goods industry and Entertainment & Media sector with expertise in brand management and integrated marketing communications (ATL, BTL, Performance Marketing, Social Media Marketing and E-commerce). -> With an ability to build stories out of hard data, a creative bent of mind and inherent observational skills, I actively enjoy the journey of the brands in the consumers' life from a marketer's perspective. -> I have launched new products from concept inception to marketplace execution for Emami's Haircare portfolio and New Product Development projects. -> Have been accountable for marketing strategy of Emami’s maiden venture into the highly competitive and dynamic hair color category. -> I have also been the member of the core Innovation Team at Emami spearheading the NPD funnel for future business drives. -> Currently handling Zee Bangla Cinema's business as Marketing Manager

Experience

Baidyanath

AGM - Brand and Marketing

May 2025 – Present · 10 mos

Scaling Baidyanath. Building Goodcare.
Gravitating between brand building and performance marketing. Most days generalist, occasionally specialist.

Dot & key skincare

GM - Marketing Campaigns

Nov 2023 – Jul 2024 · 8 mos · Kolkata, West Bengal, India

Conceptualised and launched D&K's first brand campaign with Bollywood celeb.

Tablt pharmacy

Associate General Manager

Dec 2022 – Nov 2023 · 11 mos

First start-up as a marketing generalist (now acquired by Zeno Health). Exposure to hustle culture and entrepreneurial mindset. Short stint, profound lessons.

Zee entertainment enterprises limited

Marketing Manager

Dec 2020 – Sep 2022 · 1 yr 9 mos

The cushiest job of career, dangerously comfy, insanely fun, starkly different from tangible product marketing. Exposure to content marketing and who's who of Tolly-town artists and celebs.