Pradip Paul

Digital Marketing Specialist

Kolkata, West Bengal, India2 yrs 1 mo experience

Key Highlights

  • Expert in optimizing Google Ads campaigns.
  • Strong background in social media marketing strategies.
  • Creative storyteller with a focus on impactful advertising.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C marketing strategies.

Contact

Skills

Core Skills

Digital MarketingSocial Media MarketingLead Generation

Other Skills

Analytical SkillsCampaign ManagementCampaign Performance MonitoringData AnalysisEmail MarketingFacebook AdsFacebook MarketingGoogle AdsGoogle AnalyticsGoogle Data StudioInstagram MarketingMarketing CampaignsMedia PlanningMeta AdsMeta Ads Manager

About

If it's not a coincidence and you happen to read this, let's connect. I do marketing, not magic.. Viral is temporary Quality is Permanent I don't post for engagements..though, people somehow end up engaging. On a serious note: 1. Social Media Marketing isn't my weakness — it's one of my sharpest tools. 2. I don't skip Google Ads — I optimize them 3. You can judge me through my LinkedIn posts — but you can't ignore them. Also, I've spent time on stage — theatre taught me presence, empathy, and storytelling. Creativity isn't a skill on my resume, it's in my process. More Venting I don't chase trends — I try to make sense of them (and sometimes troll them too). Content calendars and campaign plans don't scare me..but Excel crashing at the last moment does. I believe every ad has a story — and if it doesn't, it's just noise. Creativity for me isn't just design or copy — it's jugaad with taste. If you're still reading, congratulations — your attention span is better than most.

Experience

Yowza consulting private limited

Jr. Ads Specialist

May 2025Present · 10 mos · Remote

  • Plans, executes, and optimizes digital advertising campaigns on platforms like Google and Meta.
  • Develops and manages strategic media plans to achieve key performance indicators (KPIs).
  • Monitors campaign performance, analyzes data, and provides clear, actionable reports.
  • Collaborates with creative and strategy teams to deliver impactful, results-driven campaigns.
  • Contributes to business growth by offering data-driven insights and innovative marketing ideas.
Google AdsMeta AdsCampaign Performance MonitoringData AnalysisReportingDigital Marketing+1

Rocmob

Digital Marketing Executive

Feb 2024May 2025 · 1 yr 3 mos · Kolkata, West Bengal, India · On-site

  • Key Responsibilities:
  • Planned, launched, and optimized paid marketing campaigns for health and wellness brands across Google Ads and other social media platforms.
  • Focused on lead generation and sales conversion for wellness products like supplements, fitness programs, and healthcare services.
  • Managed campaign budgets, monitored KPIs, and reported on campaign performance using Google Analytics and Meta Ads Manager.
  • Collaborated with creative and content teams to align messaging across platforms.
  • Used insights from campaign data to suggest improvements for future strategies.
Google AdsSocial Media PlatformsCampaign ManagementGoogle AnalyticsMeta Ads ManagerDigital Marketing+1

Education

Jadavpur University

Post graduation Diploma — Mass Communication/Media Studies

Nov 2022Feb 2024

Acharya

Bachelor of Arts - BA — Mass Communication/Media Studies

Jul 2017Sep 2020

Kalna Ambika MM High School

Higher Secondary — Arts

Jan 2017Present

Kalna Ambika MM High School

Secondary

Jan 2015Jan 2016

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