May 2023 – Sep 2023 · 4 mos

Jun 2021 – Sep 2023 · 2 yrs 3 mos

Oct 2019 – Jun 2021 · 1 yr 8 mos · Gurgaon, India

• Major Clients:
• Hero Motocorp, HUL (Hindustan Uniliver Limited), GSK etc.
• Set PPC strategy to achieve business/client objectives and ensure delivering effective ROI of all the accounts across different Digital channels like Google, Facebook, Instagram etc.
• Plan online marketing campaigns to drive lead generation and sales optimizing on key performance metrics
• Building client relationship with the agency through successful delivery of all the requirements and meeting clients’ expectations
• Understanding clients’ requirements and strategize the same to achieve the goal through paid marketing channels
• Worked on complex account structures to derive better CTRs and CPC rates.
• Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)
• Understand Client Goals

Aug 2018 – Oct 2019 · 1 yr 2 mos · Noida Area, India

• Key responsibilities:
• Prepare Campaign proposals for Paid Media Campaigns (SEM, Social Media Marketing).
• Set-up, implementation, and management of pay-per-click campaigns in multiple verticals.
• Creating and Managing Ad words campaign.
• Optimized campaigns to maximum ROI.
• Improve Ad group Structure for better relevancy and performance.
• Positive & Negative Keywords Research & Analysis
• Quality Score
• PPC Bid Management on the basis of Market Area
• Ad copy Writing & Split Testing
• Landing Page Analysis, Testing & Recommendation
• Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing, Category Targeting etc.)
• Understand Client Goals
• Familiar with Google Analytics
• Monitoring Campaigns & Reporting
• FB Campaign: design and optimization
• Managing a team of SEO
• Keyword research for SEO & Google Adwords Campaign
• Lead Generation

Sep 2017 – Jun 2018 · 9 mos · New Delhi Area, India

• Key responsibilities:
• Managing all the On-page & Off-page activity
• Search keywords for websites for SEO and PPC
• Adwords Campaign Setup, Search Network Campaign
• Good Hands on Keywords Research for search Network campaigns
• Adgroup Theming
• Great hands on SEO On-page and off -page both.
• Social Media Optimization (Postings on Facebook, Running Facebook Campaign)
• Postings on al social media websites(Facebook, Linkedin, Twitter, G+, Redditetc)
• Set-up, implementation, and management of pay-per-click campaigns in multiple verticals.
• Creating and Managing Ad words campaign