May 2024 – Present · 2 yrs

• Developing the content strategy, encompassing planning, writing, editing, and governing the content across different marketing channels.

May 2022 – Present · 4 yrs

Dec 2018 – Present · 7 yrs 5 mos

• My responsibilities include:
• Writing and editing high-quality, visually impactful content pieces such as blogs, whitepapers, e-books, infographics, and datasheets within the specified timeframe.
• Developing effective content marketing strategies and editorial plans.
• Collaborating with the Graphics team to get creatives done and maintaining consistency with brand marketing and message strategies.
• Managing content creation, revision, and retention across multiple platforms.
• Editing content and conducting keyword and SEO research to understand customers’ needs.
• Brainstorming with editorial team members to develop new ideas for content.
• Developing a solid understanding of the target audience through online and traditional market research.
• Organizing the editorial calendar to ensure timely publication.
• Composing and publishing engaging posts for various social platforms including Facebook, Twitter, and
• Linkedin.

Jun 2018 – Dec 2018 · 6 mos · Pitampura, Delhi, India

• Assisted content manager with mentoring and coordinating with junior writers to deliver thoroughly researched content pieces.
• Proactively identified and resolved gaps in the content development support structure and improved workflow processes.
• Self-managed & drove initiatives and executed tasks to completion.
• Managed concurrent content development projects effectively and on time.
• Worked with strategic planners, technical staff, and other creative team members to conceptualize, develop and produce informative content pieces for the target audience.

Dec 2016 – May 2018 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• Created content marketing campaigns to drive leads and subscribers (for third-party clients, domestic and international both).
• Performed extensive research to produce articles, blogs, classifieds, bookmarks, web page content and more.
• Analyzed the content marketing metrics and incorporated changes accordingly.
• Collaborated with other teams such as SEO and SMO to furnish market-oriented, well-researched
• content pieces.

Aug 2016 – Dec 2016 · 4 mos · Delhi, India

• Developed a thorough understanding of the clients’ needs and their product or services and the target audience.
• Performed extensive research to build knowledge about products, services, technology, or concepts to be documented.
• Composed clear and coherent technical information in an easy-going, understandable language.
• Worked in tandem with the subject matter experts, corporate communication and marketing team-leads to set long-term strategies for effective content creation.
• Executed tasks such as periodic checking of the client’s website, revision, editing, or updating instructions, technical information, and frequently asked questions as required.
• Created, adapted, and followed project schedules and deadlines.
• Gained expertise in technical writing for one or more specific industries.
• Remained well-versed with modern technological and product developments as well as universal specifications relevant to his or her industry.
• Created, developed, revised, edited, and proofread text content for websites, blogs, advertising copy, brochures, and Facebook posts.
• Worked closely with the SEO and SMO team to produce quality website content along with meta tags, title tags, header tags, and alt tags.
• Created content to specifically target marketing and IT sectors.

Jun 2011 – May 2014 · 2 yrs 11 mos · United States

• Created, proofread, and edited articles and blogs related to technologies, healthcare, travel, and engineering.
• Analyzed developments in the field to update instruction literature.
• Organized material to research and completed writing tasks.