Sep 2022 – Dec 2024 · 2 yrs 3 mos · Delhi, India · On-site

• got to work on the brand film and promotions of it.
• handled entire marketing of the company alone.
• worked on writing, designing, animation, marketing campaigns, stakeholder reporting.
• the product update was going a bit slow so worked on zero marketing budgets and decided to do something of my own since there wasn't much for me to do here.

May 2022 – Sep 2022 · 4 mos

• BAU was same except now I also managed a team of writers and worked alongside a team of designers and animators.
• got to work on the viral "4 rupya Paytm kyu kiya" campaign featuring Yuzi and Harbhajan
• freedom on social media communications was limited by management so ended the stint and moved on because communications should be fun and relatable

Sep 2021 – May 2022 · 8 mos

• worked on IPL ads (every marketers' dream)
• conceptualized concepts for IPL branding
• got to work on a viral woman's day film. entire team did it (mostly me)
• BAU was still social media, app communications, banners, blogs, PR, ads

Mar 2020 – Sep 2021 · 1 yr 6 mos

• agency management, stakeholder management, and corporate jargons
• day to day was to ensure Paytm stays relevant and viral on social media platforms which it was
• created a customer lifecycle to send out different push notifications to different userbase
• push notification CTRs doubled
• created ads for Meta and Google. brought down cost per app install by 56%
• got to work on some of the most iconic moment marketing brand films

Oct 2019 – Present · 6 yrs 6 mos · India

Apr 2019 – Mar 2020 · 11 mos · On-site

• got promoted to handle the brand marketing for the company
• new roles in addition to the old ones too
• worked on scripts for Zakir Khan. That was fun.
• day to day was ensuring every bit of communication that goes from the company, app, social, ads remain consistent
• started learning to design as well

Sep 2018 – Mar 2019 · 6 mos · On-site

• joined as a copywriter in client side to see the other side of the world
• loved the hustle we did every single day for even basic things
• got to learn a lot of new skills like marketing beyond writing
• did my first ever video film shoot manually from hiring crew to actors to finding location, all under the budget of 1 lakh. crazy times

May 2017 – Sep 2018 · 1 yr 4 mos · Gurgaon, India

• First ever real job.
• Started writing content for websites (Actor biographies, Product descriptions, Technical content) this was before ChatGPT. Thousands of words written by actual humans.
• Managed social media for an NGO knowing they are actually not that good how they claim to be.
• Learnt to deal with clients on our own without Account managers. It was a pain in the ass.

Jun 2016 – Jul 2016 · 1 mo · Lucknow Area, India

• Had zero idea of how the real world jobs work.
• Paid for this internship.
• Learnt nothing except the fact that more than 50 cameras are used to broadcast cricket matches.
• A certificate that I have never used in my life.

Jan 2009 – May 2014 · 5 yrs 4 mos · Gurgaon, India · Remote

• Owned and managed meme pages on Facebook (Yes Facebook was relevant back in the days)
• Earned money for monetising websites by placing Google ads.
• Day to day was creating memes, news and stuff and sometimes reposting from other platforms.