Rajesh Arya AP

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 5 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Proven track record in digital marketing success.
Expert in data-driven online marketing strategies.
Strong communicator and collaborator across teams.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C marketing strategies.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingMarketing

Other Skills

A/B TestingASOBrandingCampaign OptimizationChatbotsContent MarketingConversion OptimizationCustomer AcquisitionData AnalysisDigital StrategyEmail MarketingFacebook AdsFunnelsGoogle AdsGoogle Adwords Professional

About

With over four years of experience in digital marketing, I have a deep understanding of the industry and a proven track record of success. I specialize in creating online marketing strategies that help businesses achieve their goals. With a focus on data-driven decision-making, I develop and implement campaigns across various digital channels, including Search Engine Optimization (SEO), Performance Marketing, Email Marketing, Ecommerce Marketing, Data Analytics and App Search Optimization (ASO). My expertise lies in developing targeted marketing campaigns that drive traffic, increase brand awareness, and generate leads/sales. I have experience working with a range of industries and businesses of all sizes, from startups to large corporations. In addition to my technical skills, I am also a strong communicator and collaborator, working closely with cross-functional teams to ensure that campaigns are aligned with overall business objectives. I am always eager to learn and stay up-to-date on the latest industry trends and technologies.

Experience

Strata

Digital Marketing Manager

Jul 2023 – Present · 2 yrs 8 mos · Bengaluru, Karnataka, India

Akoi

2 roles

Digital Marketing Manager

Promoted

Apr 2022 – Feb 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

Implemented and managed diverse digital marketing campaigns for clients spanning across multiple industries such as healthcare, e-commerce, pharma, real estate, and NGOs, utilizing various channels including email marketing, social media, search engine optimization, and pay-per-click advertising.
Co-creation of new bidding proposals and pitching to prospective customers.
Conducted market research and analyzed data to identify trends and opportunities, and used insights to optimize campaign performance and drive business results.
Managed and optimized Google Ads, Facebook Ads, and LinkedIn Ads campaigns,
∙ achieving an average return on ad spend (ROAS) of 3.5x and
∙ generated leads with a conversion rate of 18%.
Designed and implemented email marketing campaigns using Sendinblue, resulting in an average open rate of 16% increase customer retention, and drive sales.
Collaborated with cross-functional teams, including creative, content, and web development teams, to ensure consistent brand messaging and user experience across all digital touchpoints.
Managed a team of five and provided training, coaching, and feedback to enhance their performance and career growth.

Digital MarketingEmail MarketingSearch Engine Optimization (SEO)Pay Per Click (PPC)Google AdsFacebook Ads+6

Digital Marketer

Mar 2021 – Oct 2021 · 7 mos · Bengaluru, Karnataka, India

Brand lancer

Digital Marketing Executive

Mar 2019 – Mar 2020 · 1 yr · Bengaluru, Karnataka

Handling digital marketing activities for Brand Lancer, San City, San International School, Global IT Net, Zoom Magazine.
Driving Leads through digital platforms like SEO, SEM, Lead Buys, Content Marketing campaigns etc.
Evaluate various social and other online channels to improve customer engagement and improve brand visibility.
Conceptualizing content calendar, drive the conversation strategy and media stories.
Monitor and manage key business metrics: conversions, user behavior, revenue per lead etc.
Online Reputation Management to improve positive share of voice.
Collaborated with external vendors, designers & internal team members and stakeholders to promote the organization's services.
Drove continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize, and test new ad copy, banners, content, and landing pages.
Managed a budget of INR 8+ Lakhs for digital campaigns that generated over 2000+ new customer/ leads.
Purchased/Negotiated the placements listings in local search engines and directories.

Digital MarketingSEOContent MarketingOnline Reputation Management

Ebuyker

Marketing Executive

Nov 2016 – Feb 2018 · 1 yr 3 mos · Coimbatore, Tamil Nadu

Initiated market research studies and analyzed findings by utilizing system databases to develop reports for forecasting and marketing trends.
Developed marketing plans for new services.
Developed promotional strategies for new services.
Prepared and executed presentations in a professional and assertive matter.
Communicated with team members and third party vendors about business goals.

Market ResearchMarketing PlansPromotional StrategiesMarketing