Jul 2023 – Oct 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Strategised and accelerated app growth, increasing downloads from 1.19 million to 2.89 million within 10 months.
• Optimised Play Console and strategised retargeting efforts, raised app rating from 3.8 to 4.3 and saved 30% in potential ad costs per month.
• Strategised and built a new model for user journey, reduced ad spend on app install and lead generation campaigns by 83%.
• Integrated Google Merchant Centre, Facebook catalogues, and WhatsApp shopping from scratch; increased sales by 34% in 2 months.
• Resolved the manpower issue of handling a high volume of unfiltered MQLs and limited qualified leads by setting up a marketing automation using Python, to process leads and developed a custom audience on Meta. This process generated 18,000 SQLs with 12,000 service sign-ups.
• Deployed automated chatbots and built a desktop app using Google APIs for digital certifications of our B2B clients; this project called VLE secured ₹6.8 crore in orders with a 5% profit margin and issued over 5,600 certifications.

May 2021 – Jul 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Launched 250 campaigns across India for Sales Qualified Lead generation & Developed content for Masterclass Workshops.
• Strategised and designed content for retargeting campaigns.
• Developed strategies and methodologies for better conversions which improved conversion up to 23.4%
• Achieved a 5%+ average conversion rate for the campaigns.
• Helped the team generate 10k+ SQ leads in 50 days with content marketing efforts.
• Listed as the star performer of the marketing team.
• Spearheaded Email Marketing projects with a 5% CTR and 30% Open Rate.

Dec 2019 – May 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Content Designer - EdTech
• Worked across teams for Competitor demo analysis
• Took an initiative for SEO Analysis for improving digital presence.
• Ad-hoc readearch on User Touchpoints (resulted in improvements in rating)
• Conducted structured feedback sessions with key stakeholders, driving strategic enhancements in content development processes and deliverables
• Worked cross-functional for designing Project-Based Learning content.

Mar 2019 – Apr 2019 · 1 mo · Indore Area, India

Apr 2018 – Nov 2019 · 1 yr 7 mos · Jammu And Kashmir, India

• Successfully conducted Community centres during Emergency - 2019 in Kashmir
• No desks but lots of enthusiasm: This was our theme while teaching in a rural community centre amidst the threats from militants.
• I volunteered to teach at rural community centres in Kashmir , we started from scratch – with tarpaulin and a whiteboard. We had children who have never been to a proper school, and children with different backgrounds and languages.
• As a HOD of the department, It was far more challenging to coordinate with people in my team without the internet and telephones, Still, we were able to manage a successful examination for the academic year.

Mar 2018 – Feb 2019 · 11 mos · Trivandrum

• Improved online presence through - Search Engine Optimising, Social Media Marketing,Google AD service
• Improved churn ratio using proper content editing, customer leads and Data analysis
• Improved page appearance using proper coding elements.

Jan 2014 – Feb 2018 · 4 yrs 1 mo · Quilon Area, India