Feb 2022 – Jun 2023 · 1 yr 4 mos · Gurugram, Haryana, India

• Managed 3 B2B sub-brands targeting different industries based on HR Tech, Vendor Due Diligence & Fintech API-based solutions
• Owned event marketing vertical spends of 1 CR
• Enhanced SEO optimization- ranked #1 on SERP for the keyword ‘background verification’, the primary business of the company
• Conceptualized and executed experiential marketing strategies that surged lead generation by more than 100% in events
• Lead the team on positioning, pitching, and branding of products
• Ownership of Event marketing pipeline, sales enablement
• Defined product strategies, roadmaps, and feature prioritization

Aug 2021 – Feb 2022 · 6 mos · Noida, Uttar Pradesh, India

• Conceptualized and built the biggest hunt for engineers in India - ET Campus Stars, the highest-grossing IP for ET Digital (sales-wise)
• Won sponsors which generated revenues of 3 crores
• Led a 5 member team
• increased student registrations by 30% Y-o-Y,
• End-to-end program management, operations, P&L management
• Spearheaded all ATL, BTL, and media buying activities for the campaign
• Led the go-to-market strategy & and execution for the launch campaign
• Email, SMS notifications, video creation & and editing, SM creatives which in turn surged CTRs by ~75%
• Secured the participation of over 30 Fortune 500 CXOs as judges for the program.

Jan 2021 – Jun 2021 · 5 mos · New Delhi, Delhi, India

• Designed and executed the strategic communication strategy of the brand across the marketing funnel and increased the CTRs on Facebook ads by 17.1%
• Played a pivotal role in the launch of company's new product offerings & positioning the brand
• Crunched numbers to generate Marketing insights which in turn fueled business decisions
• Did primary & secondary research and derived key consumer insights regarding user behavior
• Social Media & Content Marketing across digital properties of the brand
• Collaborated with Health/Ayurveda influencers to surge visibility and reach for the products

Jun 2019 – Dec 2020 · 1 yr 6 mos · Greater Jaipur Area

• Managed global clients (Tata, Amazon, Uber, etc.) & their market research/branding projects.
• Created tangible marketing assets such as case studies, blogs, webinars,
• newsletters & videos to fuel brand growth. It helped increase our enquiries by ~32% in 8 weeks
• Provided decisive digital insights to businesses for different type of studies (Campaign effectiveness,
• Customer experience, Net Promoter Score, CSAT, etc.)
• Worked closely with Central Social Media & Graphics Designers team to lay out social media calendar
• for the company and helped surge traffic across LinkedIn, Twitter and Facebook by over ~50%
• Mapped client journey strong and captivating business proposals to meet client needs, won projects and helped to bring revenue worth ~INR 55 lakhs.
• Acted as a Brand Strategist, work on B2B Consumer Insights, Brand positioning, create Brand value,
• and enhance overall Brand Image
• End-to-End conceptualization and execution of diverse Marketing campaigns
• SaaS product marketing
• Successful budget management for both inbound & outbound SMM & SEM
• Awards
• Kamikaze 13th edition, Best Customer Experience Vendor/Consultant

Sep 2018 – Sep 2018 · 0 mo · Mundra, Gujarat, India

• • Rural Immersion Program where our aim was to foster better communication for Women and Children health by deploying qualitative techniques in the suburbs of Mundra, Gujarat

Jun 2018 – Jul 2018 · 1 mo · Chandigarh, Chandigarh, India

• A comprehensive Brand Health Study of brand ‘Verka’ to understand ‘Brand Perception’ and ‘Brand Loyalty’,
• Improving ‘Brand Recall’ and identifying key brand health metrics that need to be addressed in the short term for higher growth in low-penetrated areas of Punjab

Jun 2018 – Jul 2018 · 1 mo · Virtual Internship

• Collecting and researching data
• Becoming a critical part of user feedback loop to help develop content for the category
• Research on the given subjects and come up with well written, organized & impactful content
• Quora Marketing, Visual Marketing, Digital Marketing

Apr 2018 – May 2018 · 1 mo · Jaipur, Rajasthan, India

• Projects:
• 1. An end-to-end B2C analysis of the past 2-year data, backed by robust qualitative and quantitative research in order to improve customer conversion and retention for the Jaipur showroom of the company
• 2. A holistic customer experience design program for improving footfall in the showroom and increase positive word-of-mouth

Jul 2017 – Apr 2018 · 9 mos · Ahmedabad, Gujarat, India

• Handled all aspects related to Brand Communications for a 3-day Marketing event
• Social Media communication for Facebook, Twitter & Instagram
• Interactive campaigns with effective targeting methodologies

Aug 2015 – May 2016 · 9 mos · Chandigarh, Chandigarh, India

• Advised the registered students for all admission products
• Was a single point interface for admissions value chain – College Short listing, editing and submissions and visa
• Ensured students are advised on correct universities selection along with timelines of application
• Guided, assisted and ensured students with successful completion of all key milestones of the admission Process-Short listing, Editing, Application, Visa and post visa formalities
• Guided on profile building and interview preparation
• Ensured TATS and SLAs are adhered to etc.
• Coordinated with Zonal team to provide seamless Services to Admission Students

Jun 2014 – Nov 2014 · 5 mos · Amritsar/Ludhiana Area

• Learned about the technicalities in a fast paced company

May 2013 – Jul 2013 · 2 mos · Amritsar/Ludhiana Area

• As a trainee in the Jandiala plant of the company, I understood the circuit working of various machines viz. bottling, filling, syrup, water treatment,and packaging