Vinod Kumar

Digital Marketing Specialist

Bengaluru, Karnataka, India13 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 10x revenue growth in 12 months.
Improved paid media efficiency by 30%.
Boosted website traffic by 50% in one quarter.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on performance marketing in the education sector.

Contact

vinod.kumar@reva.edu.in LinkedIn

Skills

Core Skills

Digital MarketingPerformance MarketingLead Generation

Other Skills

A/B TestingAnalyticsBloggingCampaign ManagementContent WritingEmail MarketingFacebookGoogle AdsGoogle AnalyticsGoogle Display AdsGoogle Webmaster ToolsKeyword ResearchLanding Page OptimizationLink BuildingLinkedIn Ads

About

With over 12 years of experience in executing and planning in Branding and Marketing, I have hands on experience in using Social Media Platform, Google Adwords, Google Analytics, industry leading SEO, SEM tools, Social Media Paid Campaigns, Email, OTT, Branding, Newspaper Ads & events and constantly advise both B2B and B2C sides of the business to get the right leads and reach the right audience. I am a Google & Bing certified digital marketing professional currently working for REVA University. Accomplishments • Drove 10x revenue growth in 12 months through performance marketing campaigns for SMB segments • Strategy-led market diversification in education verticals leading to new revenue streams • Improved paid media spend efficiency by 30% via A/B testing and budget optimization • Boosted website traffic by 50% and social media following by 30% within one quarter • Established a high-efficiency digital ecosystem improving campaign execution by 40% You can reach me on my email at vinodjbs@gmail.com and on mobile +91-990-151-3090

Experience

Reva university

Digital Marketing Manager

Dec 2018 – Present · 7 yrs 3 mos · Greater Bengaluru Area

Developed and executed full-funnel performance marketing strategies targeting SMBs across Google, Meta, SEO, and programmatic platforms (Eskimi, Colombiaonline)
Led paid media campaigns with 3 Crore budget, achieving up to 10x ROAS through continuous optimization
Collaborated with internal creative teams and external media agencies to launch high-conversion ad creatives
Implemented advanced tracking via GA4 and Salesforce to monitor campaign effectiveness and provide actionable insights
Conducted market research and competitor benchmarking to segmentation and media planning
Ran A/B tests on creatives, audience sets, and landing pages to maximize CTR and reduce CPA
Worked closely with the admissions and product teams to align campaigns with business goals, ensuring high-quality lead generation
Managed both On-page and Off-page activities with help of external agency targeting 300 keywords to rank top on Google Search Engine
Executed WhatsApp and SMS campaigns relevant to target audience using SFMC and yellow.ai
Branding activities related to Press Release and digital ads coordination with external agency
Website maintenance using backend CMS platform (Laravel) to update content

Performance MarketingGoogle AdsMeta AdsSEOCampaign ManagementA/B Testing+2

Borderless access panels pvt ltd.

Associate Manager - Marketing

Apr 2015 – Nov 2018 · 3 yrs 7 mos · Bangalore

Developed and executed digital marketing strategies tailored to B2B decision-makers (Marketing Heads)
Plan and manage lead generation campaigns using LinkedIn Ads, Google Display Ads, and email marketing
Own the marketing automation and CRM integration (Act-On: Marketing Automation Software and Salesforce) to streamline lead nurturing workflows
Collaborate with the insights, research, and product teams to create thought leadership content (eBooks, whitepapers, case studies)
Build and maintain SEO-optimized landing pages for campaign conversion
Monitor campaign performance through GA4, LinkedIn Insights, and CRM dashboards to report conversion rates
Execute A/B tests on ad creatives, CTAs, and landing pages to increase engagement and reduce CPL
Leverage webinars, industry events, and partner co-marketing for demand generation
Stay up to date with digital trends, tools, and competitor benchmarks in the market research space
Ensure marketing campaigns support the long-term brand positioning and short-term lead generation targets.

Digital MarketingLead GenerationLinkedIn AdsGoogle Display AdsEmail MarketingMarketing Automation+1

Chrysalis high

Digital Marketing Professional

Oct 2013 – Apr 2015 · 1 yr 6 mos · Bangalore

Online Marketing: SEM (Search Engine Marketing), SEO (Search Engine Optimization), SMO (Social Media Optimization), SMM (Social Media Marketing), Google Analytics, Content Writing, CSS, HTML, Adobe Photoshop.

SEMSEOSMOSMMGoogle AnalyticsContent Writing+1