Niharika J.

Digital Marketing Specialist

New Delhi, Delhi, India4 yrs experience

Key Highlights

Expert in building marketing strategies from scratch
Proven track record in data-driven campaign optimization
Skilled in creating engaging content for diverse audiences

Stackforce AI infers this person is a Marketing Specialist with expertise in E-commerce and Fintech sectors.

Contact

Skills

Core Skills

Marketing StrategyCampaign ManagementCopywritingContent StrategyContent CreationBrand Development

Other Skills

Campaign PlansCommunicationDigital MarketingLead GenerationMarketingStorytellingStrategic Planning

About

Marketing strategy, copywriting, content creation, marketing communications, brand development, content marketing, storytelling, script writing, lead generation, digital marketing

Experience

Meesho

Assistant Marketing Manager

May 2022 – Sep 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

Growth & Marketing | Meesho Superstore | 0-1 Phase
1. Built the grocery vertical from scratch—because every empire (even the one selling atta & dal) starts with a solid foundation.
2. Turned data into action—translating insights into killer marketing campaigns that actually converted.
3. Mastered the art of communication—from SMS & Push to emailers, ensuring every message hit the right nerve.
4. Localized storytelling = higher conversions—because what works in Bangalore might flop in Bareilly.
5. Led & scaled a team of creatives, ensuring every piece of content was pixel-perfect & conversion-worthy.
6. Tracked & optimized every campaign, tweaking it till the numbers made sense (or at least stopped giving nightmares).
7. Pioneered a new scale-up model, proving that great marketing isn’t just about ads—it’s about strategy, timing & execution.

CommunicationMarketingCampaign PlansStrategic PlanningMarketing StrategyCampaign Management

Groww, india

Associate Copywriter

Jun 2021 – May 2022 · 11 mos

Copy & Content Strategy | Where Finance Meets Creativity
1. Wrote marketing copies that didn’t just inform, but entertained—because finance deserves personality too.
2. Collaborated with designers, PR teams & agencies to keep the brand voice sharp, witty, and engaging.
3. Kept a hawk’s eye on content performance, adjusting campaigns like a pro investor rebalancing their portfolio.
4. Created finance memes & humorous content—because why should only cat memes go viral?
5. Developed ad scripts for online & TV commercials, making finance feel less like a chore and more like a choice.
6. Managed multi-channel communications (emails, SMS, push notifications) to keep users engaged, informed & coming back for more.
7. Played a pivotal role in Groww’s biggest campaign “Yeh Market Sabka Hai”, reinforcing the belief that investing is for everyone.

CommunicationMarketingCampaign PlansStrategic PlanningCopywritingContent Strategy

Ambrane india private limited

Content Writer

Dec 2020 – Jun 2021 · 6 mos

Marketing & Content Lead | Charging Up Brand Presence
1. Powered up brand communication with impactful content across digital & offline platforms.
2. Spearheaded the Brand Ambassador, Ravindra Jadeja's launch, making sure the campaign was as power-packed as our products.
3. Kept social media buzzing with copy that sparked engagement & conversations.
4. Worked on customer delight strategies, ensuring fans didn’t just buy, but bragged about us.
5. Wrote scripts that brought campaigns to life, making Ambrane stand out in a charged-up market.
6. Led rebranding efforts, giving the brand a refreshed, high-voltage identity.

CommunicationMarketingCampaign PlansContent CreationBrand Development