Sep 2022 – Nov 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Managed all touchpoints for the SaaS Desktop model, retention, and engagement of users with a special focus on monetization and adoption of new app features.
• Achieved an uptick of 2.2% (from 0.8%) on MAU/reactivation of dormant users by defining the creative content style guide with various channel optimizations.
• Achieved MoM ~800 subscriptions on Khatabook Desktop (launch + brand), custodian of brand voice.
• Developed personalized communication collaterals and refined sales strategy.
• Grew social media reach and discoverability to ~10% (from 5%) by developing a strong brand voice with campaigns like #PehleWaliDiwali, #ApniPehchan, and #BusinessHuaEasy.
• Achieved an overall uptick of 8% (from 2%) by collaborating with the SEO team and formulating various A/B tests to improve searchability and cross-selling of Khatabook products.
• Improved conversions to 8% (from 2%) by collaborating with the product team for GTM and refining sales pitches to streamline user communication.

Jun 2021 – Aug 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Custodian of content and brand. Led several new initiatives and improved trial-to-paid conversions to 4% (from 1.2%)
• Gave strategic direction and planning for paid performance and increased MOM retention to 3% (from 1.3%).
• Worked extensively on brand campaigns like #DoItWithDIY, #CampDIY, and voiced and created the brand Mascot, Yowie.
• Achieved a consistent open rate of +40% open rate for mailers and an uptick of 4% CVR (from 1.5%) for trial>paid users
• Scaled community from 120 to 178+ countries by nurturing user journeys and collaborating cross-functionally to drive community engagement and retention of users.
• Built, planned, and executed GTM strategy and content assets for the launch of DIY TV and DIY Gems (Gamification)
• Grew brand presence organically with content marketing, competitor research, and community outreach.

Jan 2019 – May 2021 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Led and managed a lean team and ensured their growth while maintaining day-to-day job roles.
• Improved overall brand presence and doubled social media base (IG) to 15k in <5 months (from 6k)
• Achieved a high CTR of ~4% (from 1.3%) by Improving and revamping major critical accommodation pages to boost revenue.
• Increased discovery and overall web traffic to ~7% (from 1.5%) with high-ranking, SEO-focused renting blog series.
• Handled all new product launches and developed paid performance marketing to improve user acquisition and LTV.
• Led art direction and brand campaigns like #BadaltiSoch, #GharLagneLagaHai, and partner collaborations with Dunzo, Innov8, BHive, OYO Hotels, Hyundai, and Cred.
• Worked closely with the Visual Merchandising team to develop high-quality assets for multiple campaigns and photoshoots.

Jul 2018 – Jan 2019 · 6 mos · Bengaluru, Karnataka, India

• Managing and conceptualizing content for various sections of the app and website design
• Curating recipe and video database for content and community building
• Ideating content for food related blogs, industry related tech articles, brand building, PR and community
• Development and exploration of UI/UX content on app
• Building ad campaigns and mailers to drive engagement and reach using content metrics
• Managing and conceptualizing interactive creatives/posts for social media channels (FB, Twitter, Instagram)
• Part of core team for development and branding of partnership with BOSCH & Home Connect and Chefling’s proprietary UltraConnect technology

Jun 2018 – Jun 2018 · 0 mo · Goa, India

• Official Set Photographer for the the film
• Creating set continuity shots and promotional shots
• Assisting DOP for any photography-related shots
• In 2019, the film bagged the Best Konkani Film award in the feature film category, at 66th National Film Awards, Delhi.

Aug 2017 – Mar 2018 · 7 mos · Bengaluru, Karnataka, India

• Active profiling of applications for curation and community approval
• Pattern-based profiling and behavioral analysis
• Articles for brand building, PR and community
• Production and cinematography of video blog and success stories
• Outreach and community building for ‘Heel the World’ platform
• Collaboration on design and workflow of the official app
• Identifying and weaving success stories to encourage app sign-ups

Jun 2016 – May 2017 · 11 mos · Bengaluru, Karnataka, India

• Content creation for the ‘Dharma Life’ & ‘Dharma Success’ App
• Development of interactive comics illustrating human traits
• Formulation of web-based games for human traits screening
• Implementing different ways of psychological insight for users
• through content & games
• Designing graphical infographics to highlight trait based
• information in a concise and creative manner
• Part of the core team for the new UI/UX design for the app, which
• increased customer engagement by ~20%
• Managed customer critical sections of the app like FAQs and
• interactive experience

May 2016 – Jun 2016 · 1 mo · Bengaluru, Karnataka, India

• Assessing and evaluating clients
• Case history handling and management
• Administering neuropsychological assessments
• Writing Neuropsychological reports and progress notes
• Administering Cognitive behavioral therapy (CBT) and other therapies
• Completing data collection for the department's project
• Researching neurological and cognitive conditions for case discussions

Nov 2015 – Mar 2016 · 4 mos · Bengaluru, Karnataka, India

• Case history taking
• Assessing and evaluating clients
• Administering assessments and tests
• Writing psychodiagnostic reports and progress notes
• Administering Cognitive behavioral therapy (CBT), Gestalt therapy, Rational emotive behavior therapy (REBT) and other therapies

Apr 2015 – May 2015 · 1 mo · Goa, India