Jun 2022 – Aug 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Produced and directed video content across web, social, product, and campaign touchpoints—driving brand storytelling and user engagement. Led video strategy aligned with marketing goals, collaborated with Product, Design, and Sales teams, and managed end-to-end video production. Executed SEO-optimized video distribution plans with the content team to boost reach and discoverability.

May 2021 – May 2022 · 1 yr

• Creating high-quality content for the brand - videos, graphics, copies, etc...
• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Designing, building, and maintaining the presence of the brand in all digital channels (YouTube, FB, IG, Pinterest, TikTok etc)
• Develop and manage the audience for the brand

Jun 2020 – May 2021 · 11 mos

• Work directly with multiple clients on multiple domains across the globe and manage their social media channels
• Generate high-quality content for the brand - this includes creating original concept videos, graphic designs, copywriting, etc.
• Create and manage ads on social media and manage the revenue for the brand

Sep 2019 – Jun 2020 · 9 mos

• Spearhead company's content projects - This includes writing scripts, creative copies, videos, blogs, social media content, Ad content etc.
• Responsible for developing and delivering accurate and timely content for brands
• Work with chief strategists and account managers to retrieve, organize, analyze, and synthesize complex subject matter and transform it into easy-to-understand information.
• Manage and supervise the content deliverable for that line of business.
• Be the subject matter expert and provide additional insights to designers, developers and writers.

Jun 2018 – Jun 2020 · 2 yrs · Greater Bengaluru Area

• Written original screenplay for the upcoming English pilot film "The Last RAT"
• Directed, co-produced the film and participated in all stages of the film-making process from the script-writing and pre-production to the final edit and release
• Collaborate with actors and technical crew; gave detailed instructions to all members of the film crew
• Worked and collaborated with various film industry professionals including editors, producers, music directors, and cinematographers
• Managed and instructed staff on set
• Reviewed projects on a daily basis to determine the progress and identify potential issues which needed to be resolved

Nov 2017 – Jun 2019 · 1 yr 7 mos · Bengaluru Area, India

• Created highest quality A+ product descriptions for Sears Marketplace
• This includes writing descriptions for the soft lines categories of apparel, footwear and home, as well as hard lines categories, which are more technical in nature
• Created accurate, engaging and original copies for top luxury lifestyle brands adhering AP and brand style guidelines, and thorough editing/proofreading.
• Consistently achieved the daily and weekly targets for write-ups in every project
• Helped the product attributes team in researching and compiling product attributes

Jul 2017 – Nov 2017 · 4 mos · Greater Coimbatore Area

• Promoted to held a digital product right from the development
• Successfully launched the product launch campaigns
• Responsible for managing and implementing marketing activities through research, strategic planning and implementation
• Contribute to strategy for developing new and improving existing channels and products.
• Work closely with multiple stakeholders and business teams to understand business needs and help shape the high-level strategy for marketing and development
• Execute the development process with technical teams, internal partners and external vendors from beginning to end including writing business requirements / use cases / user stories, working with legal / compliance, conducting user acceptance testing and communicating project status to project team.
• Utilize data insights, competitive analysis and market trends to assess fit, feasibility, and financial impact of product and partnership growth opportunities; drive projects from conceptualization to completion.
• Responsibilities as Content Writer:
• · Develop and derive content ideas through persistent online and offline research
• · Generate clear and SEO rich content that is relevant to the distribution platform
• · Proofread content for errors and ensure that content is in line with the brand voice
• Work with the social media team to manage and respond to user-generated content
• Collaborate with other teams to generate frequent, high-quality content across our blog and social media
• Write customer case studies and develop them to form engaging content pieces

Jun 2016 – Jun 2017 · 1 yr · Greater Coimbatore Area

• Create news content and write original reviews
• Write specialist articles to attract targeted viewers to the site
• Manage and monitor curated information published on the portal
• Keenly watch for factual / grammatical errors and ensure there are no shortcomings
• Work closely with content curators and ensure all movie related information is up-to-date

Oct 2014 – Jun 2015 · 8 mos · Bengaluru, Karnataka, India

• Understanding & analyzing the requirement of the position.
• Interface with client and account managers via phone and email to understand the requirements.
• Involved in the full life cycle of the Recruitment Process starting from mapping, sourcing, screening, evaluation, initial interviews, follow-ups, offers and closures.
• Manage and coordinate communication with candidates to coordinate and schedule phone or F2F interviews and ensure effective connection with the hiring organization. Additional recruiter support includes Applicant Tracking System mining, entering required updates, actions and information throughout the interview, selection, and hiring process.
• Maintaining current, accurate and well-ordered documentation on all candidates, assignments, hiring manager interactions and other recruiting activities.
• Coordinate with Research Consultants/Researchers to ensure an accurate search status is maintained for each assignment.
• Managing and mentoring fellow colleagues and fresher’s by providing domain expertise and transferring process knowledge.

Jul 2012 – Sep 2014 · 2 yrs 2 mos · Greater Coimbatore Area

• Primary responsibilities include, but are not restricted to:
• Communicating with clients to understand their hiring needs
• Recruit, source, screen, evaluate and interview candidates
• Identify ideal matches and present candidates to our clients
• Represent and prepare candidates throughout the hiring process
• Close both client and candidates to ensure a smooth transition throughout the hiring process
• Ensure job requisitions are filled in a timely manner and also engage in marketing and industry awareness efforts
• Direct sourcing, name generation, initiating contact, scheduling and pre-screening of candidates
• Executive Search Practice for leading companies
• Build Strategic Relationship with Fortune Companies
• Constantly building and sustaining network of top talent