Jun 2025 – Aug 2025 · 2 mos · India

• Marketing Strategy
• Brand Strategy
• Creative Strategy
• Business Growth & Upscaling
• Team Building & Development

Oct 2024 – Mar 2025 · 5 mos · India · On-site

• GBTG Rebranding & Expansion: Led the transformation of Give Back To Gurugram into a multi-city initiative, redefining its brand identity and ensuring scalability.
• Spearheading strategic initiatives, driving revenue growth, and overseeing multi-functional teams.
• Brand Positioning: Shaping GTM strategy through gamification and community-driven marketing.
• Stakeholder Collaboration: Building impactful partnerships with corporates, NGOs, and governments to achieve sustainable outcomes.

Jan 2022 – Oct 2024 · 2 yrs 9 mos · Bangalore Urban, Karnataka, India

• I lead the sales and marketing team of 4 at Mercom.
• Worked on setting up SoPs, aligning checkpoints & benchmarks, and analytics.
• Contributed to new client acquisition – 85% of the clients acquired by me are new to the company across all verticals and product lines. With interpersonal skills being one of my traits, I have been able to develop excellent professional relationships with every client I have dealt with.
• Developed all marketing communications, standardized the formats and strategized the marketing activities like sales email blasts, combination pricing, tier-wise cost structure, standardized discount structure and promoting product baskets.
• Built client retention strategies, upselling and account management procedures.
• Contributed to event sponsorship sales. We have doubled the sponsorship sales in the 2.5 years of my time with Mercom.
• Trained all new joiners in the sales process, marketing communications, objection handling, negotiation tactics and standard sales procedures.
• I successfully led the team in transitioning to a new CRM which has better features and provides ease of access to all information (Both data inputs and report generation)

Jun 2013 – Jan 2022 · 8 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• I led the complete operations of the company through a team of 37 in multifunctional roles.
• Built the SoPs and value structure of the organization.
• Client retention & upsell, specialized in negotiation skills - increased the retention rate by 46% and upsell rate by 69%
• I led the strategy for branding, creative and marketing for the clients.
• I led the marketing communications, business analytics and sales.
• I trained the team in objection handling and negotiation techniques.
• Avid negotiator - onboarded 3rd party vendors, developed vendor relationships and purchase for the organization.
• I have built story boards for client advertisements, and also worked on post-production edits in relation to consumer perception (Consumer Psychology) of the output.
• I worked with the design team helping them through design consultation, motivating them to think out of the box and deliver relevant outputs as per client requirements. One of the major projects in design consultation was the delivery of the Bosch Group Brand Guide which took over 15 months to be completed as per Bosch Standards.
• On request from Clients to specifically deliver events, I have conceptualized events – their theme, invitations, guest relations, logistics, FnB and personnel, also supervising the execution.
• I have trained the team in the values and vision of the company.
• Was solely responsible for understanding the analytics and working on the corrective measures to keep the company profitable. Worked with the team and their inputs in implementing the revised processes.
• Was responsible for the overall functioning of the company and reported directly to the stakeholders of the company.
• Worked on diversification of business in line with the company’s growth strategy. Helped set up 2 restaurants, a wedding planning agency and a corporate gifting division.
• Contributed to build an open and horizontal workspace, promoting communication and feedback sharing within the teams and management.

Oct 2007 – Dec 2013 · 6 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• I was one of the early employees of this company.
• Built the company from being an event management company to a creative consulting firm – Meraqi Ventures. Also worked on the rebranding strategy to accommodate the client perception of the company.
• I led a team of 12 – 2 in sales, 2 in creative strategy, 6 in event management including ATL/BTL activations and 2 in design.
• Was directly involved in new client acquisition contributing 48% of the revenue generated.
• Was actively involved with the creative and design team in helping them deliver the client requirements on time.
• Trained the sales team in business acquisition, objection handling and negotiations.
• Worked closely with the stakeholders and management to develop novel business ideas, set up SoPs, goal setting and analytics.
• Worked with the event management team for conceptualization to execution of events. Designed and conceptualized 2 events for an NGO – 1 of the campaigns got featured in the 2010 edition of the Limca Book of Records. The second campaign was a dance theatre production to proliferate the idea of female empowerment across the nation, 64 shows in 31 cities in 60 days with a single performing team.
• Supervised the third-party vendors for ATL/BTL brand activation events.