Sep 2022 – Present · 3 yrs 6 mos · Roorkee, Uttarakhand, India · On-site

• Designed the user interface and user experience for Femto, a cutting-edge data compression software.
• Collaborated with the development team to integrate design elements seamlessly across Android, desktop, and API platforms.
• Conducted user research and testing to refine product design and enhance usability.
• Led branding and visual identity efforts to establish a cohesive and compelling company image.
• Developed and executed marketing strategies to promote Femto, including digital marketing campaigns, social media management, and content creation.
• Analyzed market trends and user feedback to continuously improve marketing efforts and product positioning.