Devendra Singh

IOS Engineer

Bengaluru, Karnataka, India5 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led major UI redesigns for subscription services.
Significantly improved user retention and conversion rates.
Mentored new engineers and fostered team growth.

Stackforce AI infers this person is a B2C iOS Developer with a strong focus on user experience and monetization strategies.

Contact

devsinghindra@gmail.com LinkedIn

Skills

Core Skills

Ios DevelopmentSoftware DevelopmentFrontend Development

Other Skills

Agile MethodologiesAlgorithmsC (Programming Language)C++Charles ProxyData StructuresFirebaseFlutterGitGithubObject-Oriented Programming (OOP)REST APIsReactSwiftSwiftUI

About

I am an iOS Software Engineer with over four years of experience specialising in building and scaling features for high-traffic, global consumer applications. At Disney+ Hotstar, I've had the opportunity to own major parts of the core monetisation and subscription experience, from leading the complete redesign of the paywall to implementing features that directly impact user conversion and retention. I am passionate about creating high-quality, intuitive user experiences and thrive in collaborative environments, working closely with product, design, and backend teams. I have deep expertise in Swift, UIKit, and the full software development lifecycle. I'm always excited by the challenge of solving complex problems at scale and am eager to contribute to the next generation of mobile applications.

Experience

Disney+ hotstar

2 roles

Software Development Engineer 2

Aug 2023 – Present · 2 yrs 7 mos

Spearheaded the evolution of the core subscription and monetization UI across iOS and tvOS, owning the entire user journey from in-app upgrade prompts to the final paywall experience.
Owned the validation and sanity testing for major Xcode version upgrades, ensuring the stability of all subscription and payment flows across iPhone, iPad, and tvOS.
Mentored and onboarded new engineers, providing technical guidance, conducting code reviews, and fostering team growth.
Conducted Proof of Concepts for alternative Apple IAP models (e.g., non-renewing subscriptions) and promotional offer types, providing key technical insights for future monetization strategies.
Drove the implementation of contextual in-app messaging on playback error screens, transforming a user friction point into a subscription upsell opportunity.

iOSSwiftUIKitXcodeAgile MethodologiesiOS Development+1

Software Development Engineer

Aug 2021 – Jul 2023 · 1 yr 11 mos

Played a key role in the successful launch of the new Disney+ app in the MENA region and India, contributing to the core subscription team as an iOS developer.
Developed and launched a comprehensive user onboarding and content personalization flow, significantly enhancing content discovery and user retention.
Owned the client-side implementation of the multi-device login feature for iOS and tvOS, from building the UI to collaborating on API design and ensuring a seamless user flow.
Led the complete redesign of the subscription paywall, building multiple UI variants for A/B testing and creating a modular, scalable experience that improved user conversion.
Implemented a "try-before-you-buy" feature for premium video content, allowing users to sample paid content and increasing the likelihood of subscription purchases.
Authored and maintained a suite of automation tests (UI and Unit tests) for the new paywall, significantly improving code coverage and platform stability.

iOSSwiftUIKitXcodeAgile MethodologiesiOS Development+1